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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Metricool

    Score8.2 out of 10
    Small Businesses (1-50 employees)
    Metricool is a tool to analyze, manage and measure the success of all digital content. Metricool is free to use, and can include: web analytics, blog content, Twitter, Facebook, Instagram, and publication planner.

    $25

    per month

    Vista Social

    Score9.6 out of 10
    N/AVista Social is a social media management platform that offers features such as schedule of content, managing conversations through a universal inbox, managing reviews, social listening and reporting.

    $79

    per month

    Pricing
    MetricoolVista Social
    Editions & Modules
    Starter
    $25
    per month
    Advanced
    $67
    per month
    Professional
    $79
    per month
    Advanced
    $149
    per month
    Scale
    $379
    per month
    Enterprise
    $379
    per month
    Enterprise
    Custom
    Offerings
    Pricing Offerings
    MetricoolVista Social
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsDiscount available for annual pricing.A discount is offered for annual billing.
    More Pricing Information
    Community Pulse
    MetricoolVista Social
    Considered Both Products
    Metricool
    No answer on this topic
    Vista Social
    Chose Vista Social
    I think Vista Social expands on Metricool by having employee advocacy and not just social media management. But is much more user friendly than Hootsuite and better pricing too. I really like the reporting features coming through. I think this is great value for money.
    Incentivized
    Chose Vista Social
    GoHighLevel was another platform. But the restrictions/limitations of these platforms has gone against our marketing goals - only Vista Social has been able to keep up and we have barely ran into any issues.
    Incentivized
    Chose Vista Social
    It has TripAdvisor
    Incentivized
    Chose Vista Social
    They don´t have the full view of all the accounts integrated like Vista Social and they give you a lot more for less money (more accounts and functionalities).
    Incentivized
    Chose Vista Social
    It's reasonably priced compared to others and offers more capabilities for creating and implementing marketing campaigns. For example, social listening, reputation management, and employee advocacy are all tools it has that I haven't found in the previous ones. It also supports …
    Incentivized
    Chose Vista Social
    cheaper and has social listening
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    99%
    Would buy again
    75 Answers
    Delivers good value for the price
    No answers on this topic
    97%
    Delivers good value for the price
    72 Answers
    Happy with the feature set
    No answers on this topic
    99%
    Happy with the feature set
    75 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    99%
    Lived up to sales and marketing promises
    66 Answers
    Implementation went as expected
    No answers on this topic
    99%
    Implementation went as expected
    72 Answers
    Features
    MetricoolVista Social
    Publishing
    Comparison of Publishing features of Metricool and Vista Social
    Feature
    Metricool
    10.0
    1 Ratings
    20% above category average
    Vista Social
    9.6
    74 Ratings
    16% above category average
    Content planning and scheduling10.01 Ratings9.974 Ratings
    Audience targeting00 Ratings9.666 Ratings
    Content optimization00 Ratings9.569 Ratings
    Workflow management00 Ratings9.469 Ratings
    Listening/monitoring
    Comparison of Listening/monitoring features of Metricool and Vista Social
    Feature
    Metricool
    -
    Ratings
    Vista Social
    9.5
    66 Ratings
    22% above category average
    Boolean keyword searches00 Ratings9.552 Ratings
    Filtering out noise/spam00 Ratings9.552 Ratings
    Sentiment analysis00 Ratings9.559 Ratings
    Broad channel coverage00 Ratings9.761 Ratings
    Engagement
    Comparison of Engagement features of Metricool and Vista Social
    Feature
    Metricool
    -
    Ratings
    Vista Social
    9.4
    69 Ratings
    15% above category average
    Automated routing and prioritization00 Ratings9.464 Ratings
    Customer interaction histories00 Ratings9.567 Ratings
    Bulk actions00 Ratings9.464 Ratings
    Marketing
    Comparison of Marketing features of Metricool and Vista Social
    Feature
    Metricool
    -
    Ratings
    Vista Social
    9.5
    66 Ratings
    21% above category average
    Lead generation00 Ratings9.354 Ratings
    Content marketing00 Ratings9.763 Ratings
    Paid media management00 Ratings9.454 Ratings
    Campaigns and promotions00 Ratings9.554 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Metricool and Vista Social
    Feature
    Metricool
    -
    Ratings
    Vista Social
    9.7
    70 Ratings
    15% above category average
    Twitter00 Ratings9.766 Ratings
    Facebook00 Ratings9.870 Ratings
    LinkedIn00 Ratings9.969 Ratings
    Google+00 Ratings9.652 Ratings
    Instagram00 Ratings9.868 Ratings
    Pinterest00 Ratings9.660 Ratings
    YouTube00 Ratings9.862 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Metricool and Vista Social
    Feature
    Metricool
    -
    Ratings
    Vista Social
    9.5
    68 Ratings
    21% above category average
    Campaign success analytics00 Ratings9.665 Ratings
    Real-time tracking00 Ratings9.565 Ratings
    Competitor analysis00 Ratings9.555 Ratings
    Account management
    Comparison of Account management features of Metricool and Vista Social
    Feature
    Metricool
    -
    Ratings
    Vista Social
    9.4
    64 Ratings
    17% above category average
    Role-based user permissions & privileges00 Ratings9.658 Ratings
    Mobile access00 Ratings9.260 Ratings
    Best Alternatives
    MetricoolVista Social
    Small Businesses
    Sendible
    Score7.2 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    Emplifi
    Score8.9 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MetricoolVista Social
    Likelihood to Recommend
    10.0
    (1 ratings)
    9.6
    (75 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.5
    (3 ratings)
    Usability
    10.0
    (1 ratings)
    9.6
    (67 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    MetricoolVista Social
    Likelihood to Recommend
    Metricool
    Metricool is a really versatile tool if managing a business website and social media channels. It does a great job with posting and reporting (in app). It has a convenient mobile application which makes on the go review of your analytics easy to access. Love that you can use a tracking code to have some independent analytics which you can compare to your traditional reporting tools
    Incentivized
    Read full review
    Vista Social
    Vista Social is well-suited for small to mid-sized teams that manage multiple social platforms and need to handle messages, comments, and mentions efficiently from a single inbox, while automating to reduce manual work. It may be less appropriate for very large enterprises that require highly customized reporting or complex approval workflows across large, distributed teams.
    Read full review
    Pros
    Metricool
    No answers on this topic
    Vista Social
    • The design and layout of the site is simple, with the options to click through the different tools on the left hand side of the page. What I liked most about Vista Social is the ability to combine all the different tools that a social media manager needs into one platform.
    • I typically use various different apps and platforms to write down notes, assign tasks to different team members, and look at my overall content calendar for the month. It is brilliant that Vista Social is able to combine all of these into one platform.
    • When first signing up to Vista Social and exploring the platform, each page offers you a walkthrough of all of the tools available to you, which is really handy, as well as a customer support section on the right bottom hand corner.
    Read full review
    Cons
    Metricool
    No answers on this topic
    Vista Social
    • I think the price is quite high compared to hiring a person for the same task. This may put one off from purchasing as with a bit more time you can do the same job yourself or with an employee for much less
    • In my opinion, the interface is rather complicated visually and doesn't have an appeal. It is cramped with so many features that provide a sense of confusion whilst starting off
    • In my experience, the tutorials do leave a few questions afterwards regarding set up and this can take more time to figure out by yourself.
    Read full review
    Likelihood to Renew
    Metricool
    No answers on this topic
    Vista Social
    Very effective, efficient and an integral part of our daily work. Our team members are more productive and motivated to finish projects.
    Read full review
    Usability
    Metricool
    Metricool is easy to set up and intuitive to use. I manage multiple companies through the app and it makes accessing my client’s data and social media calendars convenient. The usability is intuitive, the app is clean and the layout is functional. It is such a time saver reducing the headache of logging into multiple services to access the same information that Metricool gives you in a simple dashboard
    Incentivized
    Read full review
    Vista Social
    Since the platform is user-friendly and easy to navigate, start using it and making content creation feel effortless. The dashboard and each module for content management and creation it has the visual hierarchies in place. Building, customizing and exporting reports to PDF facilitate the journey with the clients. Its overall usability is well rounded for such large and powerful tool.
    Read full review
    Alternatives Considered
    Metricool
    Metricool is multiple tools; social media calendar, analytics, review tracking, etc. all wrapped up in one pretty package. It can replace multiple tools and it improves a teams workflow and communication. In comparison to many like tools, it really shines and stands out above other tools that do similar jobs
    Incentivized
    Read full review
    Vista Social
    While they all offer basic scheduling and publishing, Vista Social stands out by combining content creation (with Canva), AI-powered captions, inbox management, task organization, and performance tracking , all in one platform. It saves time and gives me more control, without needing to jump between multiple tools.
    Read full review
    Return on Investment
    Metricool
    No answers on this topic
    Vista Social
    • The DM automation feature means we're not missing out on important messages when we're off the clock (after hours essentially), which is a huge advantage in hospitality where response time is everything.
    • In most cases, time is money, and being able to manage all our platforms from one place has cut down hours of switching between apps and tabs. That in itself has boosted our company's productivity and allowed the team to respond faster to guests and potential leads.
    • The real-time insights and mentions helps us tweak content and react to trends quicker, which has increased our visibility and bookings.
    Read full review
    ScreenShots