METRIXANA vs. smartocto

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
METRIXANA
Score 0.0 out of 10
N/A
A solution to connect to marketing data sources and manage it. METRIXANA can also be used to visualize data with Looker Studio. The tools and systems we use every day are full of useful data. However, these data are often in tables or other formats that are difficult to read (CSV, XML,...). METRIXANA connects this data and then visualize it in Looker Studio to guide marketing and business decisions. METRIXANA connects to local marketing data sources like Shoptet and Heureka. Users don't need…
$19
per month
smartocto
Score 7.6 out of 10
N/A
Smartocto creates smart editorial analytics: analytical tools for newsrooms and content creators, to track and analyse the performance of the content they publish online. Its goal is to make data actionable, because content creators are not data analysts. They need data that's easy to interpret and attractive to look at. Analysing content performance consists of two things: keeping an eye on…N/A
Pricing
METRIXANAsmartocto
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
METRIXANAsmartocto
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup Fee$190 one-time feeOptional
Additional Details
More Pricing Information
User Ratings
METRIXANAsmartocto
Likelihood to Recommend
-
(0 ratings)
7.4
(9 ratings)
Usability
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
METRIXANAsmartocto
Likelihood to Recommend
METRIXANA
No answers on this topic
smartocto
Great for setting up MEL measurements for web based media. Great for use in media environments especially where there is no dedicated data analytics staff. Not sure how useful it would be for those sites that are not content focused.
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Pros
METRIXANA
No answers on this topic
smartocto
  • Provides detailed stats on overall blog performance
  • Shows which blog topics resonate with readers
  • Measures individual blogs against key performance metrics
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Cons
METRIXANA
No answers on this topic
smartocto
  • It has a lot of information and data all over the place. It took us some time to get used to it and get people properly onboarded. We have seen some improvement, but UX has more space to improve.
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Usability
METRIXANA
No answers on this topic
smartocto
smartocto is a very user-friendly tool, with a smart & clean interface.
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Alternatives Considered
METRIXANA
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smartocto
smartocto is much easier to use and is perfectly setup so that newsrooms can see the information they need in a quick and easy-to-use format.
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Return on Investment
METRIXANA
No answers on this topic
smartocto
  • It had a positive ROI in terms of support they provide and custom based approach to all our media partners
  • Readiness to find solutions to any type of question we might have
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ScreenShots

METRIXANA Screenshots

Screenshot of the METRIXANA homepageScreenshot of adding data source

smartocto Screenshots

Screenshot of Realtime and smart notificationsScreenshot of Historical insightsScreenshot of Customisable BigscreenScreenshot of Realtime A/B testing of headers and lead-in texts