Microsoft Dynamics 365 Customer Insights vs. Salesforce Data 360

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Microsoft Dynamics 365 Customer Insights
Score 9.0 out of 10
N/A
Microsoft Dynamics 365 Customer Insights is a customer journey analytics tool, providing audience insights to unify customer data to generate AI-powered insights in real time, and understand customer behavior using digital and cross-channel analytics.
$1,500
per month
Salesforce Data 360
Score 8.5 out of 10
N/A
Salesforce Data 360 (formerly Salesforce Data Cloud, or Salesforce Genie) is a solution to put data to work for customers. It is deeply embedded in the Einstein 1 Platform, which means any external data lake or warehouse can now drive actions and workflows inside of the Salesforce CRM.
$108,000
per year per org
Pricing
Microsoft Dynamics 365 Customer InsightsSalesforce Data 360
Editions & Modules
Dynamics 365 Customer Insights
from $1,500
per tenant, per month (includes 100,000 profiles)
Data Cloud for Marketing
$108000
per year per org
Offerings
Pricing Offerings
Microsoft Dynamics 365 Customer InsightsSalesforce Data 360
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Microsoft Dynamics 365 Customer InsightsSalesforce Data 360
Features
Microsoft Dynamics 365 Customer InsightsSalesforce Data 360
Data Source Connection
Comparison of Data Source Connection features of Product A and Product B
Microsoft Dynamics 365 Customer Insights
-
Ratings
Salesforce Data 360
7.8
9 Ratings
6% below category average
Connect to traditional data sources00 Ratings7.99 Ratings
Connecto to Big Data and NoSQL00 Ratings7.76 Ratings
Data Transformations
Comparison of Data Transformations features of Product A and Product B
Microsoft Dynamics 365 Customer Insights
-
Ratings
Salesforce Data 360
7.8
10 Ratings
4% below category average
Simple transformations00 Ratings8.610 Ratings
Complex transformations00 Ratings7.010 Ratings
Data Modeling
Comparison of Data Modeling features of Product A and Product B
Microsoft Dynamics 365 Customer Insights
-
Ratings
Salesforce Data 360
7.8
10 Ratings
1% below category average
Data model creation00 Ratings8.210 Ratings
Metadata management00 Ratings7.89 Ratings
Business rules and workflow00 Ratings7.910 Ratings
Collaboration00 Ratings7.610 Ratings
Testing and debugging00 Ratings7.410 Ratings
Data Governance
Comparison of Data Governance features of Product A and Product B
Microsoft Dynamics 365 Customer Insights
-
Ratings
Salesforce Data 360
6.9
10 Ratings
15% below category average
Integration with data quality tools00 Ratings7.410 Ratings
Integration with MDM tools00 Ratings6.48 Ratings
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User Ratings
Microsoft Dynamics 365 Customer InsightsSalesforce Data 360
Likelihood to Recommend
8.8
(3 ratings)
8.4
(4 ratings)
Likelihood to Renew
-
(0 ratings)
6.0
(1 ratings)
Usability
-
(0 ratings)
8.0
(4 ratings)
User Testimonials
Microsoft Dynamics 365 Customer InsightsSalesforce Data 360
Likelihood to Recommend
Microsoft
I think it's well suited to help employees be efficient and devote time to other areas of the business. Having a platform that is power-packed with so much customer data is so helpful as an account manager. It allows me to understand how to approach customers based on their partnership and engagement levels.
Read full review
Salesforce
Great tool for client management, sales tracking, cases studies. Using is as the source of truth for all client communication. Allowing more integration options for cc and ACH payments. Right now the options are limited and only integrate with strict processing capabilities that are not always in the businesses best interest.
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Pros
Microsoft
  • Customer behaviour in apps
  • Compile and share customer data
  • Create summaries and dashboard to extract insights
Read full review
Salesforce
  • Allows use to bring external data into Salesforce as zero-copy
  • Is able to present data using standard Salesforce reports familiar to our users
  • Allows us to establish multiple relationships between our CRM data and the external data to contextualize the imported data.
Read full review
Cons
Microsoft
  • Only setting the interface for the new user.
  • Collecting insights across platforms for the beginner.
  • Integration with some packages.
Read full review
Salesforce
  • pricing or costing visibilty, we can't estimate what would be consumption this month and suddenly we get surprised
  • CI/CD can be improved, that looks a difficult and hard
  • Also sandbox comes with many limitation so very hard to replicate production like environment to test
Read full review
Usability
Microsoft
No answers on this topic
Salesforce
Most of the daily use features, are very usr friendly, intuitive, every end user can learn how to manage and operate basic activities such as enter information, send an email, send a campaign, create an email marketing template, run a report on the renewals for the month, open and close a support case, create new account or a new contact, etc
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Alternatives Considered
Microsoft
I believe this is the only product I have used in this category. I've used different CRM platforms (Microsoft Dynamics, HubSpot, Salesforce); however, none of these stack up against Microsoft Dynamics 365 Customer Insights. Information in CRM is more informational than insightful and customer-driven. CRM [has] been used more to house client data and not in any reports that are beneficial.
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Salesforce
we have evaluated Snowflake, adobe rt-cdp as well. They also offer a very strong capabilities but the Data 360 is more suitable for us because of the same Salesforce ecosystem. The main key factor is without any custom code we were able to include it into our automations. And ofcourse with agentforce already in plans, we had to pick Data 360
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Return on Investment
Microsoft
  • Increase inowledge
  • Avoid lose of information
Read full review
Salesforce
  • Salesforce Data Cloud has a positive impact on me as a realtor because it is easy to generate reports on customer data and see what is needed to be bumped to the next level. We have to earn a certain commission by the end of the year and it makes it easy to see how close you are
  • It has a positive impact on keeping track of customers because it is nice to have it all in one place which is a nice time saver
  • I like that you can even see customer info from other agents making it nice to compare and try and pass others
  • Makes the customers journey smooth sailing because everything is in one place
Read full review
ScreenShots