Microsoft Dynamics 365 Customer Insights vs. Salesforce Data Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Microsoft Dynamics 365 Customer Insights
Score 8.3 out of 10
N/A
Microsoft Dynamics 365 Customer Insights is a customer journey analytics tool, providing audience insights to unify customer data to generate AI-powered insights in real time, and understand customer behavior using digital and cross-channel analytics.
$1,500
per month
Salesforce Data Cloud
Score 8.4 out of 10
N/A
Salesforce Data Cloud (formerly Salesforce Genie) is a solution to put data to work for customers. It is deeply embedded in the Einstein 1 Platform, which means any external data lake or warehouse can now drive actions and workflows inside of the Salesforce CRM.
$108,000
per year per org
Pricing
Microsoft Dynamics 365 Customer InsightsSalesforce Data Cloud
Editions & Modules
Dynamics 365 Customer Insights
from $1,500
per tenant, per month (includes 100,000 profiles)
Data Cloud for Marketing
$108000
per year per org
Offerings
Pricing Offerings
Microsoft Dynamics 365 Customer InsightsSalesforce Data Cloud
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Microsoft Dynamics 365 Customer InsightsSalesforce Data Cloud
Features
Microsoft Dynamics 365 Customer InsightsSalesforce Data Cloud
Data Source Connection
Comparison of Data Source Connection features of Product A and Product B
Microsoft Dynamics 365 Customer Insights
-
Ratings
Salesforce Data Cloud
5.5
2 Ratings
39% below category average
Connect to traditional data sources00 Ratings6.02 Ratings
Connecto to Big Data and NoSQL00 Ratings5.01 Ratings
Data Transformations
Comparison of Data Transformations features of Product A and Product B
Microsoft Dynamics 365 Customer Insights
-
Ratings
Salesforce Data Cloud
6.0
2 Ratings
29% below category average
Simple transformations00 Ratings6.02 Ratings
Complex transformations00 Ratings6.02 Ratings
Data Modeling
Comparison of Data Modeling features of Product A and Product B
Microsoft Dynamics 365 Customer Insights
-
Ratings
Salesforce Data Cloud
7.2
2 Ratings
8% below category average
Data model creation00 Ratings7.02 Ratings
Metadata management00 Ratings9.01 Ratings
Business rules and workflow00 Ratings6.52 Ratings
Collaboration00 Ratings6.52 Ratings
Testing and debugging00 Ratings7.02 Ratings
Data Governance
Comparison of Data Governance features of Product A and Product B
Microsoft Dynamics 365 Customer Insights
-
Ratings
Salesforce Data Cloud
6.5
2 Ratings
20% below category average
Integration with data quality tools00 Ratings7.02 Ratings
Integration with MDM tools00 Ratings6.02 Ratings
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Microsoft Dynamics 365 Customer InsightsSalesforce Data Cloud
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User Ratings
Microsoft Dynamics 365 Customer InsightsSalesforce Data Cloud
Likelihood to Recommend
8.8
(3 ratings)
8.3
(4 ratings)
Likelihood to Renew
-
(0 ratings)
6.0
(1 ratings)
Usability
-
(0 ratings)
8.0
(4 ratings)
User Testimonials
Microsoft Dynamics 365 Customer InsightsSalesforce Data Cloud
Likelihood to Recommend
Microsoft
I think it's well suited to help employees be efficient and devote time to other areas of the business. Having a platform that is power-packed with so much customer data is so helpful as an account manager. It allows me to understand how to approach customers based on their partnership and engagement levels.
Read full review
Salesforce
I would recommend Salesforce Data Cloud as an 8 because it is great for keeping track of customer and sale information, it is easy to use, it is easy to generate reports and it is user friendly. However, it is very expensive and does not integrate with other CRMs well
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Pros
Microsoft
  • Customer behaviour in apps
  • Compile and share customer data
  • Create summaries and dashboard to extract insights
Read full review
Salesforce
  • Integration with other systems is really working for us. Also having models developed in Data Cloud and then use for servers, Salesforce sales and for Marketing Cloud.
Read full review
Cons
Microsoft
  • Only setting the interface for the new user.
  • Collecting insights across platforms for the beginner.
  • Integration with some packages.
Read full review
Salesforce
  • Sometimes it can be very fidgety and you need a team of salesforce developers in order to implement the solution
  • Can be expensive, but so are other providers
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Usability
Microsoft
No answers on this topic
Salesforce
Because it is worth this, the analytics, reporting, CRM, security parameters, mobile support all make it this worth. Also, I personally believe it has high potential to grab customers attention and increase sales.
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Alternatives Considered
Microsoft
I believe this is the only product I have used in this category. I've used different CRM platforms (Microsoft Dynamics, HubSpot, Salesforce); however, none of these stack up against Microsoft Dynamics 365 Customer Insights. Information in CRM is more informational than insightful and customer-driven. CRM [has] been used more to house client data and not in any reports that are beneficial.
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Salesforce
I like Salesforce Data Cloud because like mentioned before, it is easy to use, easy to generate reports, create workflows, keep track of customer data, sales data, house data, etc. You can also import excel sheets with customer data as well and it will create the fields for you which is nice
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Return on Investment
Microsoft
  • Increase inowledge
  • Avoid lose of information
Read full review
Salesforce
  • It's been really good because for example, now we can use some of the segmentation of our clients. We have all the models running in that cloud, so it's been easier for us having this information built and having the calculation of the segments that we want to use with clients.
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ScreenShots