Microsoft Viva Engage vs. SnapApp Interactive Content Marketing (discontinued)

Yammer is great when you have a company culture that encourages friendly collaboration and communication. It can be a great supplement (but certainly not a substitute) for bonding and sharing ideas and thoughts. Certain channels can be really successful, too, like a channel where people can post dog pictures or something fun like that!

Incentivized

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Delivering appropriate content to your audience is easy and easy to increase reach. In its field, Snapapp excels. According to me, the ABM tracking is one of the most useful features. I can track my organization's strengths and weaknesses and work on them simultaneously. Through Audience intelligence I can analyse what engages my audience and whats not.

Incentivized

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• Providing a platform for social news in the company where "bottom up" topics can percolate freely across department
• Social networking across the company where folks can divide their work into topics instead of teams
• Basic collaboration within a group including document sharing with ability to pin documents to a team

Incentivized

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• Organically involves the potential client.
• Intelligently captures and utilizes clients' pain points to more effectively engage and close.
• Kinder, gentler selling voice!

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• Although the social enterprise network works very well, there is room for some slight improvement - such as the ability to attract users. By being part of the Microsoft Office Suite, it is offered as an "add-on" and many overlook it and see it as unnecessary at first. It would be smart for Microsoft to sell it as its own product so it could gather more popularity as a "social network".
• Giving an option to filter results could be better as well as giving an option to turn off the "recent activity" bar on the home page.

Incentivized

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• Mobile - It is not always easy to determine how you content will look for mobile. The responsiveness is also not always on par. I thinkthey are working on this.
• Price - As always would love to have more flexibility on price. It is pretty well priced but the cost per lead is still a bit high.

Incentivized

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Microsoft is dedicated to continual improvement on Yammer. They realize the value that Yammer brings to the table with their clients. In the short time that we have had Yammer implemented, we are just now beginning to see the strong impact it has on becoming more effective and efficient around collaboration.

We recently decided not to renew our use of SnapApp. Due to the lack of integration with our version of Eloqua (without an added cost), we determined this was not where we wanted to spend our marketing dollars. We are also streamlining our data collection processes, expanding our employee numbers, and working towards other goals as a marketing department as a company. SnapApp just didn't help us meet those goals

Overall easy to use and intuitive, although limited in the possibility to personalize layout and look & feel of a site. Some functionalities are not easy to use, like document editing, but some others are quick and effective (posts and tagging above all). Performance and responsiveness of the Yammer site is typically acceptable, in my experience.

Very available

It's a simple product but it does provide value.

We have never had to use the support for Yammer. The tool works well and we have not come across any bugs. User Interface is simple and easy to use, similar to other forum type products, thereby removing the need for any extensive training. Team members are invited in and immediately are able to start using the tool.

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Real team standing behind the product.

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The training that Microsoft provides is very generic training for Yammer. I like the fact the training is short and easy to understand

We organically implemented the product

Our team briefly used Salesforce.com's Chatter product before switching over to Yammer in 2012. While Chatter is essentially the same product as Yammer, it left much to be desired. Chatter's design was (and remains) clunky and difficult to navigate. Yammer is a simple, easy-to-use product that offers similar functionality as Salesforce's Chatter.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Although not a direct comparison (Canva is an online graphic design application), it has many of the editing features that I think would greatly benefit SnapApp's usability. However, as far as I'm aware, SnapApp is one of the only online platforms designed to create interactive content and is accessible for a basic user.

• My company is pleased with the positive impact Yammer has created departmentally and on an individual basis with work flow efficiency.
• Adversely, most old and new employees are more familiar with SharePoint, causing the company to pay for training for all current and incoming employees.
• As Yammer becomes more widely used, the need for training may diminish, which is where we will see our return on investment, as the product clearly provides a more effective form of file sharing and communication between employees and their department.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• SnapApp has really boosted lead generation in channels where we've struggled e.g. our company blog, owned (not paid) social media, etc.
• It allows us to create engaging experiences for our prospects that aren't really available through other means.