MicroStrategy Analytics vs. Roku OneView

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
MicroStrategy Analytics
Score 7.6 out of 10
N/A
MicroStrategy Analytics is an enterprise business analytics and mobility platform. Key features include automatic big data analysis and reporting, data discovery and visualization, digital security credentials, and support for mobile devices.N/A
Roku OneView
Score 5.1 out of 10
N/A
The OneView Ad Platform (formerly Dataxu, acquired by Roku October 2019) is a solution for marketers and content owners to, according to the vendor, reach more cord cutters and measure performance using the largest TV identity dataset, where advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place.N/A
Pricing
MicroStrategy AnalyticsRoku OneView
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
MicroStrategy AnalyticsRoku OneView
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
More Pricing Information
Community Pulse
MicroStrategy AnalyticsRoku OneView
Top Pros
Top Cons
Features
MicroStrategy AnalyticsRoku OneView
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
MicroStrategy Analytics
3.5
25 Ratings
Roku OneView
-
Ratings
Pixel Perfect reports3.222 Ratings00 Ratings
Customizable dashboards4.222 Ratings00 Ratings
Report Formatting Templates3.323 Ratings00 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
MicroStrategy Analytics
3.7
23 Ratings
Roku OneView
-
Ratings
Drill-down analysis3.321 Ratings00 Ratings
Formatting capabilities5.023 Ratings00 Ratings
Integration with R or other statistical packages3.115 Ratings00 Ratings
Report sharing and collaboration3.322 Ratings00 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
MicroStrategy Analytics
4.9
22 Ratings
Roku OneView
-
Ratings
Publish to Web4.021 Ratings00 Ratings
Publish to PDF5.822 Ratings00 Ratings
Report Versioning6.619 Ratings00 Ratings
Report Delivery Scheduling4.921 Ratings00 Ratings
Delivery to Remote Servers3.34 Ratings00 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
MicroStrategy Analytics
5.8
21 Ratings
Roku OneView
-
Ratings
Pre-built visualization formats (heatmaps, scatter plots etc.)4.119 Ratings00 Ratings
Location Analytics / Geographic Visualization3.318 Ratings00 Ratings
Predictive Analytics9.917 Ratings00 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
MicroStrategy Analytics
4.2
20 Ratings
Roku OneView
-
Ratings
Multi-User Support (named login)4.818 Ratings00 Ratings
Role-Based Security Model4.319 Ratings00 Ratings
Multiple Access Permission Levels (Create, Read, Delete)4.319 Ratings00 Ratings
Single Sign-On (SSO)3.58 Ratings00 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
MicroStrategy Analytics
6.0
18 Ratings
Roku OneView
-
Ratings
Responsive Design for Web Access2.518 Ratings00 Ratings
Mobile Application9.015 Ratings00 Ratings
Dashboard / Report / Visualization Interactivity on Mobile3.318 Ratings00 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
MicroStrategy Analytics
8.0
7 Ratings
Roku OneView
-
Ratings
REST API4.15 Ratings00 Ratings
Javascript API8.06 Ratings00 Ratings
iFrames9.04 Ratings00 Ratings
Java API9.03 Ratings00 Ratings
Themeable User Interface (UI)9.04 Ratings00 Ratings
Customizable Platform (Open Source)9.05 Ratings00 Ratings
User Ratings
MicroStrategy AnalyticsRoku OneView
Likelihood to Recommend
5.1
(46 ratings)
8.0
(2 ratings)
Likelihood to Renew
9.9
(27 ratings)
7.0
(1 ratings)
Usability
3.5
(5 ratings)
-
(0 ratings)
Availability
9.0
(3 ratings)
-
(0 ratings)
Performance
9.0
(3 ratings)
-
(0 ratings)
Support Rating
2.5
(8 ratings)
10.0
(1 ratings)
Online Training
9.0
(5 ratings)
-
(0 ratings)
Implementation Rating
9.0
(7 ratings)
-
(0 ratings)
Configurability
9.0
(1 ratings)
-
(0 ratings)
Product Scalability
9.0
(2 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
MicroStrategy AnalyticsRoku OneView
Likelihood to Recommend
MicroStrategy
MSTR is great for any organization that is looking for a way to deliver complicated data in an uncomplicated way. From business teams to marketing and finance, several departments benefit from using MSTR to keep track of KPIs enabling teams to make optimizations along the way. MSTR provides great visual representations of data enabling team members to distill thousands of data points into easily digestible charts and graphs
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Roku, Inc.
Dataxu is great for running multiple campaigns at the same time. It's reporting features are great as well as the exchanges it has to offer. For a company just wanting to run one campaign, I don't think it would be worth their time learning how to navigate Dataxu; however, for a company running to run multiple campaigns, Dataxu makes the process easier. Dataxu has great customer service representatives that provide superior training whenever needed.
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Pros
MicroStrategy
  • They sell the product well, and make promises you will actually believe
  • "checks the box" for most features a company would need. Doesn't actually deliver them though
  • They answer the phone in a timely manner. Can't answer your questions or provide support, but the queue time isn't bad
  • They have online documentation. It's not up to date, and likely doesn't reflect the version of software you are using, but hey... they can point to it.
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Roku, Inc.
  • The platform's mobile serving capacity is great; spending is always consistent and the impression numbers are some of the highest we've seen. We can always depend on this method of ad serving to get us the results that we and our clients expect.
  • The intelligence and audience information (found under the Reports tab) is helpful when writing a "story" for the client; it assists us in determining future targeting strategies. Custom Queries are also available under the Reports tab and these are extremely helpful when we need to view specific details about the campaign.
  • The dashboard's spend-to-date graphic helps us to immediately recognize what campaigns are falling behind so that we may adjust the budgets accordingly.
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Cons
MicroStrategy
  • The graph options are not as robust as an Excel user might want.
  • The metadata layer can sometimes be slower, and it takes a long time for reports to run.
  • Viewing the data feed entered can be cumbersome at times, in terms of validation with reports.
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Roku, Inc.
  • Website blacklisting
  • Flagging problems. For example, if a campaign has been running a week and hasn't spent any of the budgets, there could be a setting enabling it from doing so. When you have multiple campaigns running, it's hard to track this.
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Likelihood to Renew
MicroStrategy
I would always choose to renew MicroStrategy as long as they lead the market in features, functionality and price. The support of MicroStrategy is timely and professional, I frequently get answers to my questions within 24 hours and normally have solutions within 48 hours. Training available for MicroStrategy completely covers everything required to be able to expertly use MicroStrategy and understand data warehousing.
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Roku, Inc.
It is not in my jurisdiction to renew or end contracts with DataXu. I know that the high cost to maintain a contract with DataXu can be off-putting
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Usability
MicroStrategy
The standard grid reporting could look more like the styling and object used for the Import and Visual Insight products. In addition, object properties almost seem to be hidden when first using the product. It's as if they are asking the engineers to only use the presets we make available...and, these presets are 10+ years old. On the positive side, Microstrategy seems to be the only product, not named Cognos, which can scale to Big Data. The product is "hackable" via the SDK or tricking the Intelligence Server to do uncommon things. The Microstrategy development team also seems to be very involved with their OEM partners; especially when it comes to features and enhancements. A large majority of the improvements we suggested have made it into the product or on the roadmap for future enhancements. Only suckas fall for the shiny objects from most other vendors; Microstrategy is really the only choice for Enterprise BI.
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Roku, Inc.
No answers on this topic
Reliability and Availability
MicroStrategy
I've never had an issue with MicroStrategy not being available due to MicroStrategy application malfunction. It is very robust and only failures I've seen were due to user error or the platform the machine running the service failed some how.
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Roku, Inc.
No answers on this topic
Performance
MicroStrategy
Being able to customize the performance based on the business need is extremely powerful. Proper configuration and understanding of the usage pattern is key, if the technical ability of the architect is not at top level, then the product will not be configured correctly which will lead to poor performance.
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Roku, Inc.
No answers on this topic
Support Rating
MicroStrategy
Good user community. Support team is available if you are under AMC. You get decent support after raising the support ticket. If it is product bug they will inform you and let you know which patch will resolve the same.
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Roku, Inc.
At Haberfeld, we had our own customer service representative out of Boston. He provided superior and timely support for all of our questions and needs. He also ran test campaigns to show us what our potential impact could be before we put dollars towards anything. He even came all the way down to Nebraska to visit with us at one point. Whenever we needed something, he was quick to respond and provide appropriate resources and training.
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Online Training
MicroStrategy
I have attended many trainings offered by MicroStrategy; both distance and in-person training. I earned my CRD (Certified Report Developer) certification via the online training. I found the training to be well organized and concise. Overall I will definitely continue to increase my knowledge with MicroStrategy via the online training offering.
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Roku, Inc.
No answers on this topic
Implementation Rating
MicroStrategy
We measured following KPI for the success
  • Increase in Business Feeds Loads
  • Reduction in Controllers Manual Work.
  • Conversion of Manual Work into Systematic Workflows.
  • Increase in Customer Spend
  • Reduction in Service costs
  • Reduction in time-to-market for new campaigns
  • Increase in cross sell and Up sell
  • Error reduction in customer Identification
  • Existing client retained
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Roku, Inc.
No answers on this topic
Alternatives Considered
MicroStrategy
Tableau is probably MicroStrategy Analytic's biggest competitor I've noticed over time, and I'm not sure why. Tableau only covers visualizations independently for each business user, which then creates the issues of every employee creating their own version of the data, and then you have 20 versions of the truth. A enterprise data warehouse and MicroStrategy's Visual Insight is a better method.
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Roku, Inc.
We work with multiple platforms, not solely DataXu. As of late, AdWords has proven more beneficial to us. AdWords is very user-friendly and they are easy to contact. If we need a question answered, we can simply hop onto a Google Chat and get the responses we need to move forward. DataXu is much harder to get in contact with and their Help Beta tab is not especially informative. If we need to serve impressions, DataXu is certainly the server to utilize
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Scalability
MicroStrategy
This software is extremely scaleable, one can add more core servers which performs as a load balancing. The configurations available to manage usage patterns and daily activity are as high a caliber as any other enterprise level software. This product can be installed on both a windows and unix platform allow for integration on a budget.
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Roku, Inc.
No answers on this topic
Return on Investment
MicroStrategy
  • MicroStrategy was helpful for reducing the amount of time we needed to spend number crunching large data sets, and in doing so, allowed me as the primary users to spend more time gleaning insights from the data that in turn informed our leadership team to make strategic decisions.
  • By creating numerous canned reports available to all members of the team through email distribution or basic access to the platform, we were able to reduce the time I spent showing people how to pull the data in Microsoft Excel by nearly 40% .
  • We ended up needing to make many changes to the way our DMP was feeding data into MicroStrategy due to incorrect reporting that caused complications in accounting and finance.
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Roku, Inc.
  • Provided us with accurate and timely data to provide to clients.
  • Enabled us to streamline our process for running PPC ads for over 80 clients.
  • Allowed us to show our ads to households across multiple devices and relevant exchanges.
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