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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    MixRank

    Score6.5 out of 10
    N/AMixRank is a sales intelligence software solution offered by MixRank.N/A

    Sensor Tower

    Score7.5 out of 10
    N/ASensor Tower is a source of mobile app, digital advertising, retail media, and audience insights for the largest brands and app publishers across the globe.N/A
    Pricing
    MixRankSensor Tower
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    MixRankSensor Tower
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    MixRankSensor Tower
    Prospecting
    Comparison of Prospecting features of MixRank and Sensor Tower
    Feature
    MixRank
    6.9
    2 Ratings
    11% below category average
    Sensor Tower
    -
    Ratings
    Advanced search7.52 Ratings00 Ratings
    Identification of new leads5.52 Ratings00 Ratings
    List quality6.52 Ratings00 Ratings
    List upload/download7.52 Ratings00 Ratings
    Ideal customer targeting7.02 Ratings00 Ratings
    Load time/data access7.52 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of MixRank and Sensor Tower
    Feature
    MixRank
    5.8
    2 Ratings
    29% below category average
    Sensor Tower
    -
    Ratings
    Contact information6.02 Ratings00 Ratings
    Company information5.02 Ratings00 Ratings
    Industry information6.52 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of MixRank and Sensor Tower
    Feature
    MixRank
    6.3
    2 Ratings
    17% below category average
    Sensor Tower
    -
    Ratings
    Lead qualification process6.02 Ratings00 Ratings
    Smart lists and recommendations6.52 Ratings00 Ratings
    Salesforce integration5.02 Ratings00 Ratings
    Company/business profiles5.52 Ratings00 Ratings
    Alerts and reminders8.52 Ratings00 Ratings
    Data hygiene5.52 Ratings00 Ratings
    Automatic data refresh6.52 Ratings00 Ratings
    Tags6.52 Ratings00 Ratings
    Filters and segmentation6.52 Ratings00 Ratings
    Best Alternatives
    MixRankSensor Tower
    Small Businesses
    Owler
    Score9.7 out of 10
    Firebase Crashlytics
    Score9.8 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Firebase Crashlytics
    Score9.8 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    Flurry Analytics (discontinued)
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MixRankSensor Tower
    Likelihood to Recommend
    6.5
    (2 ratings)
    8.4
    (6 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    7.6
    (2 ratings)
    User Testimonials
    MixRankSensor Tower
    Likelihood to Recommend
    MixRank
    If your organization is looking to find insights on the mobile app space and you are interested in seeing the technologies that are installed in apps, Mixrank is right for you. They have the ability to target by category, downloads, SDKs. and much more. Mixrank seems to be 100% mobile focused, so if your organization is looking for web analytics, Mixrank wont suffice
    Incentivized
    Read full review
    Sensor Tower
    I think that App Annie will be handy for the companies that provide service in multiple countries - so they have to deal with local competitors research and track the performance of the app (by the position and by the reviews) in different stores. I think that for a one-country app, many of the features will be less relevant. At the same time, App Annie offers custom plans, so I see how the user experience can be different.
    Incentivized
    Read full review
    Pros
    MixRank
    • Easy to use UI
    • Has a pretty good range of support for iOS, Android and mobile web.
    • Lists are easy to pull
    • Good customer support.
    Incentivized
    Read full review
    Sensor Tower
    • Very easy to use and understand. The dashboard is quite complete.
    • The free version is quite complete.
    • They send daily and weekly emails with statistics on your apps so you can understand key facts to improve its standing.
    Incentivized
    Read full review
    Cons
    MixRank
    • The interface is not as user friendly as other platforms.
    • Contact information can be off with regards to smaller indie publishers/developers.
    • I would like to edit the information that is provided in CSV reports.
    Incentivized
    Read full review
    Sensor Tower
    • App Annie is extremely limited if you are on the free plan. While you can garner some golden nuggets from the free plan, it's extremely difficult to make needle moving decisions based on the free data. It would be great if App Annie would disclose pricing on their website, plus have a non-free/enterprise plan were you could pick and choose features they offer.
    • After nearly considering a paid plan with App Annie, I decided not to purchase because of the broken trust that stemmed from their sales team. I often got cold-calls from their reps - even when I never contacted them for a sales member to call me. I was bombarded for about 2 weeks straight with phone calls and hard-core sales emails with just asking to talk, no questions or personalization. This cold, unwanted and unwelcome outreach solidified my decision not to purchase.
    Incentivized
    Read full review
    Likelihood to Renew
    MixRank
    No answers on this topic
    Sensor Tower
    Well the fact that the freemium features are all that I need right now, I will most definitely continue to use it on a daily basis. I might upgrade to the pro version in the future if I need more data than what I am getting now. But for now it works great for what I need.
    Incentivized
    Read full review
    Support Rating
    MixRank
    No answers on this topic
    Sensor Tower
    I have not had to contact support a lot of times. The few times I did, I got correct and lengthy responses, but they took some time to answer. Their product is very complete, so unless you have a specific question, you will probably not need to contact support at any time.
    Incentivized
    Read full review
    Alternatives Considered
    MixRank
    Overall it is a decent product, each platform has their own strengths and weaknesses. Mixrank is good at pulling reports, easy to use UI, pretty good coverage in terms of prospecting. Additionally, they are based in SF which is not too far from our office so it makes it easy to contact them and meet with them
    Incentivized
    Read full review
    Sensor Tower
    We use Google 360 and are able to do a much deeper dive into the activity we see on our apps. I think App Annie is a great starting point product, but for more in depth analytics, something like a Google 360 or Adobe might be better.
    Incentivized
    Read full review
    Return on Investment
    MixRank
    • It gave us the ability to target the right organizations for our business
    • Gave clear insights on competitors in the mobile Ad Tech Space
    • Gave us lists of potential customers at scale.
    Incentivized
    Read full review
    Sensor Tower
    • App Annie has had neither a positive nor negative impact on our ROI or business objectives. Our team currently uses their free, very limited plan for data discrepancy with our main ASO tool. Otherwise, we have connected our apps and let the data flow in. We go in the account about once every 2-3 months.
    • With App Annie's data we have solidified that our other paid ASO tool we use has accurate data and that we will continue to pay for that tool. So in that regards, App Annie's provided us with a confirmation in our competitor ASO tool purchase decision.
    Incentivized
    Read full review
    ScreenShots