MixRank review
September 18, 2017

MixRank review

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with MixRank

We use mixrank for my team for lead prospecting and to do market reseasrch on which publishers are using which ad monetization platforms. our account management team uses it as well. We use it in preparation of our sales calls and meetings. We also use the reporting feature to pull lists of prospects and publishers.
  • Easy to use UI
  • Has a pretty good range of support for iOS, Android and mobile web.
  • Lists are easy to pull
  • Good customer support.
  • the UI is easy to use but not the most appealing visually.
  • The accuracy can be worked on. Often times it says an app is using a specific SDK but we confirm that is false when speaking with the publisher directly.
  • Lead lists provide too many irrelevant fields and have to manually delete thus wasting time.
  • The subscription is expensive but overall has provided some value in bringing on publishers.
  • The subscription should be more flexibile and month to month rather than annual subscriptions.
  • Overall has brought value to my team and helped prepare my sales team for our calls and meetings resulting in more focused conversations and relevant discussions.
Overall it is a decent product, each platform has their own strengths and weaknesses. Mixrank is good at pulling reports, easy to use UI, pretty good coverage in terms of prospecting. Additionally, they are based in SF which is not too far from our office so it makes it easy to contact them and meet with them.
We generate lead reports by vertical or publisher. It is important to know which publishers are using which technologies so we can tailor the conversations and make it relevant. We will also pull lists for prospect's emails and location. This is useful as my team travels and we can use this to contact them to setup meetings or phone calls.
MixRank does a decent job at lead prospecting and allows users to pull a significant list quickly. Overall it is a decent product and I've used it at both of my prior companies.

It is best suited for sales teams or account management teams trying to find emails or prospects and determine which platforms they are using in order to make sales calls more focus and relevant.

MixRank Feature Ratings

Advanced search
Identification of new leads
List quality
List upload/download
Ideal customer targeting
Load time/data access
Contact information
Company information
Industry information
Lead qualification process
Smart lists and recommendations
Salesforce integration
Company/business profiles
Alerts and reminders
Data hygiene
Automatic data refresh
Filters and segmentation