MoEngage vs. WATI.io

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
MoEngage
Score 5.9 out of 10
N/A
MoEngage is an insights-led customer engagement platform, that empowers marketers and product owners with AI-driven insights and the ability to instantly turn those insights into cross-channel experiences.N/A
WATI.io
Score 8.9 out of 10
N/A
WATI is a SaaS platform that helps businesses communicate with their customers through customer engagement software built on WhatsApp’s Business API. With it, businesses can conduct personalized conversations, be accessible and engage with customers in real-time.
$49
per month
Pricing
MoEngageWATI.io
Editions & Modules
No answers on this topic
Standard
$49
per month
Professional
$98
per month
Offerings
Pricing Offerings
MoEngageWATI.io
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup Fee$1,000 No setup fee
Additional Details
More Pricing Information
Community Pulse
MoEngageWATI.io
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User Ratings
MoEngageWATI.io
Likelihood to Recommend
8.8
(2 ratings)
8.0
(1 ratings)
Likelihood to Renew
2.0
(1 ratings)
-
(0 ratings)
Support Rating
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
MoEngageWATI.io
Likelihood to Recommend
MoEngage
MoEngage is well suited for all tech-enabled businesses, as then one can integrate all the possible events or relevant metrics, push them on MoEngage, and then make meaningful insights out of that, and--most importantly--use those for improving their customer engagement. It's probably not suited for offline-only businesses, stores, etc.
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WATI.io
If your userbase is small. Want to set up and start using the system quickly, then go for Wati.io. Easy setup, integration with google sheets, chrome extension, Zapier, Woo-Commerce, an option of the no-code chatbot, etc. will ease up too much work. Pricing-wise, it's costlier than other tools. Also, it's for WhatsApp only. IF you want to do the same with Instagram or Facebook, or LinkedIn, then it will not be possible on Wati.io.
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Pros
MoEngage
  • Basic use cases of Push Notifcation and Email enablement
  • Scheduling certain events with an API, as we have more APIs it's become very useful
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WATI.io
  • Segmented campaigns.
  • Easy to access documents for developers.
  • Integrations with other tools.
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Cons
MoEngage
  • Attribution
  • Onboarding could be faster
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WATI.io
  • Open marketplace for integrations.
  • Inclusion of the social platforms like Facebook, LinkedIn & Instagram.
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Likelihood to Renew
MoEngage
Considering the inability to scale and the bad service level provided by MoEngage not sure if the organization will continue with the renew
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WATI.io
No answers on this topic
Support Rating
MoEngage
It's good and mostly on-time support. But they have a lot of demand, hence at times, they take some time to get back to us. Overall, they know their game and most of the people we spoke with knew their domain very well.
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WATI.io
No answers on this topic
Alternatives Considered
MoEngage
Haven't evaluated other tools because back then there is urgent need and expected that they could provide on of the best quality service but in fact when being pushed for the scale for the growth of the company, it seems that MoEngage team is not able to cope up with the speed.
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WATI.io
Wati.io is easy and quick to set up and start using it. No need for any technical person. Also, reviews of other users led us to select Wati.io.
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Return on Investment
MoEngage
  • It has increased our customer retention.
  • Improved average revenue per user through cross-sell campaigns
  • It has helped us make faster decisions through real-time analytics.
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WATI.io
  • Quick setup gave us good advantage.
  • Easy to use, no need of any technical knowledge.
Read full review
ScreenShots

MoEngage Screenshots

Screenshot of Insights and action on the same screen - Once user data is analyzed, a new campaign can be started without going to a new tab/page.Screenshot of Predictive Segmentation based on RFM Analysis - In addition to user-defined segments, MoEngage comes with predictive segments based on RFM ( Recency, Frequency and Monetary) Analysis. This splits users into segments like 'Potential Loyalists' and 'About to Sleep', so relevant campaigns can be run to convert them.