monday dev is a collaboration tool for development teams from Monday.com
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Optimizely Feature Experimentation
Score 8.2 out of 10
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Optimizely Feature Experimentation unites feature flagging, A/B testing, and built-in collaboration—so marketers can release, experiment, and optimize with confidence in one platform.
I find Monday helpful for lead management. It's great because details like phone, email, and addresses are specific columns from which we can grab data and pull it into other areas. It's great to see who is assigned what and to know what the next steps are for your leads. We use a different scheduling tool with our team, as that calendar view isn't as robust.
Based on my experience with Optimizely Feature Experimentation, I can highlight several scenarios where it excels and a few where it may be less suitable. Well-suited scenarios: - Multi-Channel product launches - Complex A/B testing and feature flag management - Gradual rollout and risk mitigation Less suited scenarios: - Simple A/B tests (their Web Experimentation product is probably better for that) - Non-technical team usage -
It is easy to use any of our product owners, marketers, developers can set up experiments and roll them out with some developer support. So the key thing there is this front end UI easy to use and maybe this will come later, but the new features such as Opal and the analytics or database centric engine is something we're interested in as well.
Would be nice to able to switch variants between say an MVT to a 50:50 if one of the variants is not performing very well quickly and effectively so can still use the standardised report
Interface can feel very bare bones/not very many graphs or visuals, which other providers have to make it a bit more engaging
Doesn't show easily what each variant that is live looks like, so can be hard to remember what is actually being shown in each test
monday dev is intuitive, though slightly more complex that work management. If you can function in work management you can function in dev with minimal assistance.
Easy to navigate the UI. Once you know how to use it, it is very easy to run experiments. And when the experiment is setup, the SDK code variables are generated and available for developers to use immediately so they can quickly build the experiment code
I think that overall the way that monday dev stands out among its competitors is the great design layout and also its ease of use. Most platforms have so many steps when editing a project or customizing its view, and when you work with monday dev, you are able to customize it on the go with ease.
When Google Optimize goes off we searched for a tool where you can be sure to get a good GA4 implementation and easy to use for IT team and product team. Optimizely Feature Experimentation seems to have a good balance between pricing and capabilities. If you are searching for an experimentation tool and personalization all in one... then maybe these comparison change and Optimizely turns to expensive. In the same way... if you want a server side solution. For us, it will be a challenge in the following years
We have a huge, noteworthy ROI case study of how we did a SaaS onboarding revamp early this year. Our A/B test on a guided setup flow improved activation rates by 20 percent, which translated to over $1.2m in retained ARR.