MoreThanDigital Insights vs. smartocto

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
MoreThanDigital Insights	Score10 out of 10	Enterprise companies (1,001+ employees)	MoreThanDigital Insights offers self-service platform for 360° business analytics, providing data-driven insights to make better-informed decisions and empower decision makers to make the best decisions for the business, customers and employees. Presented as a neutral, free and independent platform, the service includes analysis and evaluation of every aspect of the client's business, from financial data to maturity, structured in six areas. The data from up to 300 different…	$0 per calendar year per company entity
smartocto	Score7.4 out of 10	N/A	Smartocto creates smart editorial analytics: analytical tools for newsrooms and content creators, to track and analyse the performance of the content they publish online. Its goal is to make data actionable, because content creators are not data analysts. They need data that's easy to interpret and attractive to look at. Analysing content performance consists of two things: keeping an eye on…	N/A

At MoreThanDigital, we believe in universal access, equity, and global inclusion. Our pricing reflects these principles and ensures that everyone – from small startups to multinationals – gets the best of both worlds without breaking the bank. Wherever you are in the world, we guarantee transparent and fair pricing tailored to your needs and potential, but also in line with pppfair.com standards for international fair pricing. No one should be left behind and everyone should pay a fair share. #bethechange

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Community Pulse
Key User Insights
	MoreThanDigital Insights	smartocto
Considered Both Products	MoreThanDigital No answer on this topic	smartocto No answer on this topic
	Would buy again
	No answers on this topic	89% Would buy again 8 Answers
	Delivers good value for the price
	No answers on this topic	89% Delivers good value for the price 8 Answers
	Happy with the feature set
	No answers on this topic	89% Happy with the feature set 8 Answers
	Lived up to sales and marketing promises
	No answers on this topic	89% Lived up to sales and marketing promises 8 Answers
	Implementation went as expected
No answers on this topic	89% Implementation went as expected 8 Answers

User Ratings
	MoreThanDigital Insights	smartocto
Likelihood to Recommend	10.0 (2 ratings)	7.3 (9 ratings)
Likelihood to Renew	10.0 (1 ratings)	- (0 ratings)
Usability	9.5 (2 ratings)	9.1 (1 ratings)

User Testimonials
	MoreThanDigital Insights	smartocto
Likelihood to Recommend	MoreThanDigital Definitely a recommendation. Every business owner or someone who wants to analyse his business should have a look at Insights. I guess especially as it is for free in the Base version (we got the Premium one) its a no-brainer to just do it. It takes less than 1-2 hours and it really gives deep insights into a company. I guess also perfect for consultants who can then offer follow-on services as MoreThanDigital isnt offering consulting - just the analytics. Verified User Read full review	smartocto Great for setting up MEL measurements for web based media. Great for use in media environments especially where there is no dedicated data analytics staff. Not sure how useful it would be for those sites that are not content focused. Feda Kulenovic Data and Digital Transformation Manager Read full review
Pros	MoreThanDigital Fast and easy Good report Deep analysis and diagnostics of the business Multi-User Engagement (to get feedback) Modular Verified User Read full review	smartocto Provides detailed stats on overall blog performance Shows which blog topics resonate with readers Measures individual blogs against key performance metrics Joe Barron Content Manager Read full review
Cons	MoreThanDigital Onboarding could be better Some explanations in the report could be added Sign-Up flow can be improved Verified User Read full review	smartocto It has a lot of information and data all over the place. It took us some time to get used to it and get people properly onboarded. We have seen some improvement, but UX has more space to improve. Stipe Grubišić Head of digital Read full review
Likelihood to Renew	MoreThanDigital Clear Data, we love its simplicity! Not nuclear science to understand the comprehensive reports! Dr. Andreas Maier CEO Read full review	smartocto No answers on this topic
Usability	MoreThanDigital It’s just so easy to enter data that is clearly defined, guaranteeing that the output is measurable and comparable! Dr. Andreas Maier CEO Read full review	smartocto smartocto is a very user-friendly tool, with a smart & clean interface. Joe Barron Content Manager Read full review
Alternatives Considered	MoreThanDigital Well, till now we didnt use any tools for that. I am not even aware if something like that exists. But we worked just with consultants sometimes or mostly actually making strategic decisions on our own. So there was not really a big "process" before possible as we just made it like everyone else with discussions and some informal process. Verified User Read full review	smartocto smartocto is much easier to use and is perfectly setup so that newsrooms can see the information they need in a quick and easy-to-use format. Heather Budrevičienė Editor in Chief Read full review
Return on Investment	MoreThanDigital We identified several areas for improvement We saw 10-20% savings in several areas Strategic discussions were pretty simple The report was super helpful for internal alignment Benchmarking helped us a lot to see how others are doing Verified User Read full review	smartocto It had a positive ROI in terms of support they provide and custom based approach to all our media partners Readiness to find solutions to any type of question we might have Feda Kulenovic Data and Digital Transformation Manager Read full review
ScreenShots	MoreThanDigital Insights Screenshots	smartocto Screenshots

MoreThanDigital Insights vs. smartocto

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