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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Moz Local

    Score8.9 out of 10
    N/AMoz Local is a Listing Management & Distribution software solution that enables users to actively manage location data to optimize local search performance. The solution also enables users to respond to reviews and analyze review sentiment on the most popular sites without having to visit them individually, delete duplicate listings, and engage with consumers to share news, offers, and updates across Google, Facebook and other directories.

    $20

    per month

    Siteimprove

    Score9.1 out of 10
    N/AThe Siteimprove platform offers tools used to create digital experiences optimized for quality, accessibility, analytics, and SEO. Sitemprove offers content insights and recommendations in a prioritized list to improve the impact of changes. It is available through three solution packages (Inclusivity, Content Experience, and Marketing Performance).N/A
    Pricing
    Moz LocalSiteimprove
    Editions & Modules
    Lite
    $20
    per month
    Preferred
    $30
    per month
    Elite
    $40
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    Moz LocalSiteimprove
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsDiscounts are available for annual billing. Add-ons like Reviews AI and Listings AI are available on certain plans. A discount of up to 20% is available for annual billing.—
    More Pricing Information
    Community Pulse
    Moz LocalSiteimprove
    Considered Both Products
    iContact
    No answer on this topic
    Siteimprove
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    17 Answers
    Delivers good value for the price
    No answers on this topic
    88%
    Delivers good value for the price
    14 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    17 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    13 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    14 Answers
    Features
    Moz LocalSiteimprove
    Web Analytics
    Comparison of Web Analytics features of Moz Local and Siteimprove
    Feature
    Moz Local
    -
    Ratings
    Siteimprove
    7.5
    3 Ratings
    8% below category average
    Lead Conversion Tracking00 Ratings10.01 Ratings
    Bounce Rate Measurement00 Ratings7.01 Ratings
    Device and Browser Reporting00 Ratings5.01 Ratings
    Pageview Tracking00 Ratings7.22 Ratings
    Event Tracking00 Ratings8.01 Ratings
    Reporting in real-time00 Ratings7.82 Ratings
    Referral Source Tracking00 Ratings7.82 Ratings
    Customizable Dashboards00 Ratings7.43 Ratings
    Best Alternatives
    Moz LocalSiteimprove
    Small Businesses
    No answers on this topic
    Matomo Analytics
    Score9 out of 10
    Medium-sized Companies
    No answers on this topic
    Lead Forensics
    Score8.9 out of 10
    Enterprises
    No answers on this topic
    Chartbeat
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Moz LocalSiteimprove
    Likelihood to Recommend
    10.0
    (1 ratings)
    9.1
    (19 ratings)
    Usability
    -
    (0 ratings)
    8.5
    (4 ratings)
    Support Rating
    -
    (0 ratings)
    9.3
    (5 ratings)
    User Testimonials
    Moz LocalSiteimprove
    Likelihood to Recommend
    iContact
    Moz Local is a great alternative as well as a compliment to Yext. The service has a smaller network but is just as powerful. The dashboard is super easy to load your location information into and allows the product to do the work by distributing the data across platforms. Issues are easily identifiable and can easily be corrected. Depending on your service level package, you also can have access to reviews and be able to monitor those as you see fit. I would strongly recommend this service to anyone who has a local business they are looking to get seen across the web. For a larger business, I'd consider a larger company with a bigger network.
    Incentivized
    Read full review
    Siteimprove
    Siteimprove works well for managing the health and performance of your customer-facing sites in terms of performance, digital experience, and accessibility. It also helps to define policies to proactively avoid experience breaks or issues for customers before they occur. It can improve by providing more options to configure policies for large sites with thousands of pages.
    Incentivized
    Read full review
    Pros
    iContact
    • Distribution of location data.
    • Dashboard super easy to use.
    • Low cost option that gets the job done.
    Incentivized
    Read full review
    Siteimprove
    • User-friendly customisable dashboards, easy to make a dashboard from a template, or create your own, and add in whichever 'widgets' are relevant for what you are looking at
    • Flagging words to review, allowing users to check and confirm if the word is 'accepted' or is a misspelling
    Incentivized
    Read full review
    Cons
    iContact
    • Expansion of network.
    • Needs to be easier to access, too many clicks within Moz suite.
    • Generally speaking, they are solid.
    Incentivized
    Read full review
    Siteimprove
    • I don't like that there are different navigation paths to go from point A to point B. When I want to navigate to a specific place, I have more than one way to get there, which means I have to make a decision about how I want to there and I'd rather the designer make that design based on what would be most efficient for me.
    Read full review
    Usability
    iContact
    No answers on this topic
    Siteimprove
    Tool has undergone numerous changes, both to function and UX/CX. Makes it less than user friendly at times. But on the other hand, that does indicate a willingness to improve the product in a continual manner - which they've done nearly year after year - but it's always a case of who moved my cheese with each new iteration.
    Read full review
    Support Rating
    iContact
    No answers on this topic
    Siteimprove
    I've used support often and it has been responsive, thorough and considerate of our needs. I can get a tech right away, they understand the issue, and work with us to resolve it. Often the problem is with the site we are trying to scan, sometimes it is with their product. I appreciate that they go beyond support into continually helping us implement SiteImprove in more places with 3rd party integration.
    Read full review
    Alternatives Considered
    iContact
    Moz is just as good as Yext, the only major difference is the size of the network.
    Incentivized
    Read full review
    Siteimprove
    We have used or tested other tools that get installed on a computer or that are hosted online, but none of them offer the features that come with Siteimprove. TotalValidator Pro will check your site for accessibility issues, but it is a manual check and there is no historical reporting. I can;t remember the names of the other online solutions, but even if they offered similar features as Siteimprove, they were all very expensive .
    Incentivized
    Read full review
    Return on Investment
    iContact
    • Information has been published which has helped ensure we are trusted amongst our customers.
    Incentivized
    Read full review
    Siteimprove
    • Siteimprove has helped bring our accessibility scores up from middling to near-perfect.
    • Siteimprove has helped reduce our broken links, style violations and misspellings.
    • Siteimprove's heatmaps have helped us make the case for enforcing best practices on the website among key stakeholders.
    Incentivized
    Read full review
    ScreenShots

    Moz Local Screenshots

    Screenshot of GeoRank, which offers a precise view of how a business and competitors rank in Google’s local search results across different neighborhoods. Because search results change based on a person’s location, traditional rank tracking doesn’t show the full picture. With GeoRank, you can set grids around your service area, track keyword rankings at multiple points, and visualize performance on interactive maps. See where you’re winning, where competitors outrank you, and how your visibility changes over time. GeoRank helps uncover opportunities to strengthen local SEO and expand a brand's reach.Screenshot of Insights in Moz Local, which connect directly with a Google Business Profile to show how customers are finding and engaging with a business. Track key actions like website clicks, direction requests, and phone calls to understand how listing drives leads over time. See which search keywords bring people to a profile, spot trends, and uncover opportunities to improve visibility. Insights offer a deeper look at customer behavior.Screenshot of Listings AI, which helps to keep a business's listings optimized as markets, competitors, and customer behaviors change. By analyzing reviews, engagement signals, keywords, and competitor data, it generates tailored recommendations that follow SEO best practices and align with local search trends. You’ll see suggestions for categories, services, and attributes—each with clear impact metrics—so you know which updates will boost visibility. It is available with Elite plans (or as an add-on for Lite and Preferred).Screenshot of Locations in Moz Local, where users manage and update business details to keep listings accurate and consistent across the web. From one dashboard, you can edit core information like name, address, hours, services, categories, and attributes, as well as upload images and add custom fields. Auto-sync ensures changes are pushed to directories automatically, saving you time and preventing errors. You can also view edit history, set warnings to avoid duplicate content, and group locations for easier management.Screenshot of Networks in Moz Local. which offers a centralized view of all the directories, social platforms, and review sites a business can connect to. From here, you can see which locations are linked, ready to link, or need updates, and quickly manage connections across platforms like Google, Facebook, and Yelp. The Networks table shows linking status and highlights any missing data or issues.Screenshot of Reviews Sentiment in Moz Local, which helps understand how customers feel about a business by analyzing the language used in their reviews. Track sentiment trends over time, see top keywords driving positive or negative feedback, and explore interactive word clouds to quickly spot themes. With color-coded insights and keyword-level detail, you can identify what customers love, uncover areas for improvement, and take action to strengthen your reputation. Sentiment reports can be filtered, shared, or exported, so marketing teams stay aligned on customer feedback and business impact.