Moz Local vs. Yoast

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Moz Local
Score 8.9 out of 10
N/A
Moz Local is a Listing Management & Distribution software solution that enables users to actively manage location data to optimize local search performance. The solution also enables users to respond to reviews and analyze review sentiment on the most popular sites without having to visit them individually, delete duplicate listings, and engage with consumers to share news, offers, and updates across Google, Facebook and other directories.
$20
per month
Yoast
Score 9.5 out of 10
N/A
Yoast offers a set of tools developed by Joost de Valk and team, founder of yoast.com and Wordpress enthusiast. These tools are designed to help content rank higher and are subsumed under the Yoast Complete pack, which includes Video SEO for rank climbing with embedded videos in a Wordpress site, WooCommerce SEO for the WP ecommerce plugin, News SEO for rank climbing in Google news, Local SEO for (as the name implies) climbing in local listings with more complete information so can be located…
$0
per year
Pricing
Moz LocalYoast
Editions & Modules
Lite
$20
per month
Preferred
$30
per month
Elite
$40
per month
Premium
$118.80
per year
Offerings
Pricing Offerings
Moz LocalYoast
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscounts are available for annual billing. Add-ons like Reviews AI and Listings AI are available on certain plans. A discount of up to 20% is available for annual billing.
More Pricing Information
Community Pulse
Moz LocalYoast
Considered Both Products
Moz Local
Yoast

No answer on this topic

Features
Moz LocalYoast
SEO
Comparison of SEO features of Product A and Product B
Moz Local
-
Ratings
Yoast
7.4
60 Ratings
4% below category average
Keyword analysis00 Ratings10.050 Ratings
Backlink management00 Ratings9.033 Ratings
SERP ranking tracking00 Ratings6.019 Ratings
Page grader00 Ratings10.054 Ratings
Competitive analysis00 Ratings4.024 Ratings
Site audit / diagnostics00 Ratings8.041 Ratings
Site recommendations00 Ratings10.043 Ratings
Task management00 Ratings2.022 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Moz Local
-
Ratings
Yoast
5.4
51 Ratings
34% below category average
Local SEO00 Ratings3.540 Ratings
Social SEO00 Ratings6.041 Ratings
Mobile SEO00 Ratings6.041 Ratings
Global SEO00 Ratings6.034 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Moz Local
-
Ratings
Yoast
8.9
47 Ratings
6% above category average
Multi-domain support00 Ratings10.020 Ratings
Integration with web analytics tools00 Ratings7.843 Ratings
Best Alternatives
Moz LocalYoast
Small Businesses
LocaliQ
LocaliQ
Score 8.8 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
LocaliQ
LocaliQ
Score 8.8 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Yext
Yext
Score 8.9 out of 10
Conductor
Conductor
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Moz LocalYoast
Likelihood to Recommend
10.0
(1 ratings)
10.0
(60 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
Usability
-
(0 ratings)
10.0
(2 ratings)
Support Rating
-
(0 ratings)
7.7
(19 ratings)
User Testimonials
Moz LocalYoast
Likelihood to Recommend
iContact
Moz Local is a great alternative as well as a compliment to Yext. The service has a smaller network but is just as powerful. The dashboard is super easy to load your location information into and allows the product to do the work by distributing the data across platforms. Issues are easily identifiable and can easily be corrected. Depending on your service level package, you also can have access to reviews and be able to monitor those as you see fit. I would strongly recommend this service to anyone who has a local business they are looking to get seen across the web. For a larger business, I'd consider a larger company with a bigger network.
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yoast.com
Yoast Wordpress SEO Plugins is really great for any application - home pages, blogs, etc. It saves a lot of time researching keywords, but it is time-consuming crafting content, which I think is a necessary evil. I wasn't really seeing the immediate results I had hoped for, but there could be a variety of reasons for that (cookies, caches, etc.). Overall, if you have the time to dedicate and utilize the tool, it's awesome!
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Pros
iContact
  • Distribution of location data.
  • Dashboard super easy to use.
  • Low cost option that gets the job done.
Read full review
yoast.com
  • Evaluate the SEO score of any given page's content.
  • Makes it simple to manage the title and description for a page (what shows up on Google search results).
  • Boils down complicated topics such as canonical URLs for non-technical users.
  • Easy explanations for any and all options, including why to use or not use an option.
Read full review
Cons
iContact
  • Expansion of network.
  • Needs to be easier to access, too many clicks within Moz suite.
  • Generally speaking, they are solid.
Read full review
yoast.com
  • Density: Because even the free, basic Yoast SEO tool has SO MANY FEATURES, if you're brand new to SEO as a concept/practice, you might feel a little overwhelmed at first. Just go watch the training videos!
  • Bulk Title Editing: I'm sure this tool can be useful, but I've never found it to be particularly intuitive or helpful.
  • Limitations: I'm grasping at straws here, but it would be nice if some of the premium (paid) features- specifically the social media previews- were available in the free version. Like I said, grasping.
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Likelihood to Renew
iContact
No answers on this topic
yoast.com
I see no reason to discontinue using Yoast as it has been very beneficial for my website and my business.
Read full review
Usability
iContact
No answers on this topic
yoast.com
It's super easy to use. Really, it requires little-to-know tutorials or walkthroughs at all — it explains everything you need to know in the description and tooltips built straight into the tool. I've never had to google a how-to or tutorial to use Yoast — it just works, and it works well
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Support Rating
iContact
No answers on this topic
yoast.com
There are plenty of amazing articles published on their site, however, I don't rate their actual support team as being particularly helpful. I made multiple points of contact regarding the internal link counter not working and even though they began troubleshooting I think when it became too hard it was just forgotten about and so is still unresolved.
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Alternatives Considered
iContact
Moz is just as good as Yext, the only major difference is the size of the network.
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yoast.com
This is my go-to plugin for SEO. It is easy, and I trust Yoast will give me solid results. In a short time period, our website has seen measurable results in organic search traffic. Our previous website didn't use page level SEO tools to this extent. We are systematically updating each page using the Yoast WordPress SEO Plugin. We are pleased with the results
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Return on Investment
iContact
  • Information has been published which has helped ensure we are trusted amongst our customers.
Read full review
yoast.com
  • Yoast Wordpress SEO Plugin along with other SEO investments we have made with our new website has extremely paid off on new business opportunity creation. Since August 2018 we have added over $100K of new business opps solely sourced from SEO searches on pages and posts that Yoast has helped us optimize.
  • Yoast Wordpress SEO Plugin saves our marketing team a lot of time. Since the plugin lives in WordPress and provides live tips we can make to the page or post, our team doesn't have to guess on what keyword, or meta-tag, or how many internal and external links a page or post should have using an additional platform. It is just conveniently there for us to use regularly.
  • Yoast Wordpress SEO Plugin cannot be the only piece of software your website relies on to obtain SEO optimization with search engines. It is a piece of the puzzle, and you can only maximize its' value by making sure your website is scam free, the code under the hood is healthy, and the load time and page weight is light.
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ScreenShots

Moz Local Screenshots

Screenshot of GeoRank, which offers a precise view of how a business and competitors rank in Google’s local search results across different neighborhoods. Because search results change based on a person’s location, traditional rank tracking doesn’t show the full picture. With GeoRank, you can set grids around your service area, track keyword rankings at multiple points, and visualize performance on interactive maps. See where you’re winning, where competitors outrank you, and how your visibility changes over time. GeoRank helps uncover opportunities to strengthen local SEO and expand a brand's reach.Screenshot of Insights in Moz Local, which connect directly with a Google Business Profile to show how customers are finding and engaging with a business. Track key actions like website clicks, direction requests, and phone calls to understand how listing drives leads over time. See which search keywords bring people to a profile, spot trends, and uncover opportunities to improve visibility. Insights offer a deeper look at customer behavior.Screenshot of Listings AI, which helps to keep a business's listings optimized as markets, competitors, and customer behaviors change. By analyzing reviews, engagement signals, keywords, and competitor data, it generates tailored recommendations that follow SEO best practices and align with local search trends. You’ll see suggestions for categories, services, and attributes—each with clear impact metrics—so you know which updates will boost visibility. It is available with Elite plans (or as an add-on for Lite and Preferred).Screenshot of Locations in Moz Local, where users manage and update business details to keep listings accurate and consistent across the web. From one dashboard, you can edit core information like name, address, hours, services, categories, and attributes, as well as upload images and add custom fields. Auto-sync ensures changes are pushed to directories automatically, saving you time and preventing errors. You can also view edit history, set warnings to avoid duplicate content, and group locations for easier management.Screenshot of Networks in Moz Local. which offers a centralized view of all the directories, social platforms, and review sites a business can connect to. From here, you can see which locations are linked, ready to link, or need updates, and quickly manage connections across platforms like Google, Facebook, and Yelp. The Networks table shows linking status and highlights any missing data or issues.Screenshot of Reviews Sentiment in Moz Local, which helps understand how customers feel about a business by analyzing the language used in their reviews. Track sentiment trends over time, see top keywords driving positive or negative feedback, and explore interactive word clouds to quickly spot themes. With color-coded insights and keyword-level detail, you can identify what customers love, uncover areas for improvement, and take action to strengthen your reputation. Sentiment reports can be filtered, shared, or exported, so marketing teams stay aligned on customer feedback and business impact.