mParticle vs. Revenue Roll

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
mParticle
Score 8.6 out of 10
N/A
The mParticle customer data platform supports data collection from a wide variety of sources and provides standardization, cleansing and deduping, and tags, as well as data enrichment via scoring, contextual or behavioral data, as well as segmentation and customer profile management.N/A
Revenue Roll
Score 0.0 out of 10
N/A
An audience analytics platform for ecommerce used to retarget bounced, high-intent anonymous site visitors and also to visualize the customer journey.
$499
per month 10,000 Unique Identified Visitors
Pricing
mParticleRevenue Roll
Editions & Modules
No answers on this topic
Audiences Only - Starter
$499
per month 10,000 Unique Identified Visitors
Complete Platform - Starter
$1249
per month 10,000 Unique Identified Visitors
Audiences Only - Growth
$1499
per month 50,000 Unique Identified Visitors
Audiences Only - Enterprise
$2499
per month 100,000 Unique Identified Visitors
Complete Platform - Growth
$4999
per month 50,000 Unique Identified Visitors
Complete Platform - Enterprise
$8999
per month 100,000 Unique Identified Visitors
Offerings
Pricing Offerings
mParticleRevenue Roll
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
mParticleRevenue Roll
Considered Both Products
mParticle
Chose mParticle
We are definitely aware of Amplitude CDP and how they are constantly making updates to their CDP to make it better. If their offerings are a lot better than mParticle's, it might make sense to jump ship to Amplitude since we already use them for Analytics anyway.
Chose mParticle
I wasn't a part of the decision making process
Chose mParticle
mParticle has a bigger catalog of services you can interface with and provides a more complete check for data integrity. It also allows you to use any analytics solution.
Chose mParticle
vs Segment, mParticle seems a bit fresher (more recently founded) and a better mobile app focus.
Chose mParticle
Great customer service over Segment and really solid UI.
Revenue Roll

No answer on this topic

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mParticleRevenue Roll
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Lead Forensics
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User Ratings
mParticleRevenue Roll
Likelihood to Recommend
6.8
(0 ratings)
-
(0 ratings)
Likelihood to Renew
5.5
(0 ratings)
-
(0 ratings)
Support Rating
8.0
(0 ratings)
-
(0 ratings)
User Testimonials
mParticleRevenue Roll
Likelihood to Recommend
Do not integrate multiple analytics / customer messaging / download attribution SDKs into your mobile or web apps, duplicating data and risking a fragemented view of the customer. Instead integrate mParticle as a CDP, and configure the necessary integrations which will enable you to progress towards a world of the single-view of the customer. Also works great to import historical data into a newly onboarded/integrated tool.
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No answers on this topic
Pros
  • Collect customer data from multiple sources.
  • Integrated with wide breadth of vendors and verticals.
  • Helps track unregistered user data into registered user data.
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No answers on this topic
Cons
  • UI for events for customers takes time to update, its unreliable.
  • Hard to inspect the data once its inputted.
  • Not possible to link data with other non-customer related data.
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No answers on this topic
Likelihood to Renew
It's a great tool for beginners but not scalable to advance use cases. It's not it's a fault in our case, because any platform is as good as the data collected
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No answers on this topic
Support Rating
They will go above and beyond and will file tickets If they don't have the answer. They are friendly, respectful, and punctual.
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No answers on this topic
Alternatives Considered
mParticle has a bigger catalog of services you can interface with and provides a more complete check for data integrity. It also allows you to use any analytics solution.
Read full review
No answers on this topic
Return on Investment
  • This might be less of an issue with mParticle, but often times we found ourselves troubleshooting discrepancies between what mParticle showed vs downstream analytics platforms, more so than troubleshooting the issue itself.
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No answers on this topic
ScreenShots