mParticle vs. Tapad
mParticle vs. Tapad
Product | Rating | Most Used By | Product Summary | Starting Price |
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mParticle | N/A | The mParticle customer data platform supports data collection from a wide variety of sources and provides standardization, cleansing and deduping, and tags, as well as data enrichment via scoring, contextual or behavioral data, as well as segmentation and customer profile management. | N/A | |
Tapad | N/A | Tapad is a platform for cross-device B2C marketing, advertising, and attribution. The Tapad Device Graph provides a unified view of consumer behavior across personal computers, phones, tablets, and TV, and Tapad's Viewable Exposure Time (VET) algorithm helps users understand the ROI of their cross-device mix. Tapad also has an in-house creative team to design video ads on the user's behalf. Their cross-device DSP helps users target ads to the right audiences on the right devices, and TapadTV… | N/A |
mParticle | Tapad | |||||||||||||||
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
mParticle | Tapad | |
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Top Pros | No answers on this topic | |
Top Cons |
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mParticle | Tapad | |
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Small Businesses | Klaviyo Score 8.9 out of 10 | FullContact Score 8.0 out of 10 |
Medium-sized Companies | SALESmanago Score 8.9 out of 10 | Yahoo DSP Score 6.5 out of 10 |
Enterprises | Treasure Data Score 8.3 out of 10 | mParticle Score 7.6 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
mParticle | Tapad | |
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Likelihood to Recommend | 6.8 (10 ratings) | - (0 ratings) |
Likelihood to Renew | 5.5 (1 ratings) | - (0 ratings) |
Support Rating | 8.0 (10 ratings) | - (0 ratings) |
mParticle | Tapad | |
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Likelihood to Recommend | mParticle | Tapad No answers on this topic |
Pros | mParticle | Tapad No answers on this topic |
Cons | mParticle | Tapad No answers on this topic |
Likelihood to Renew | mParticle | Tapad No answers on this topic |
Support Rating | mParticle | Tapad No answers on this topic |
Alternatives Considered | mParticle | Tapad No answers on this topic |
Return on Investment | mParticle | Tapad No answers on this topic |
ScreenShots |