MutualMind (discontinued) vs. Social Report

Social Report is perfect for all sizes of organisations because of its ability to set up teams of users and adjust which features each user group can use. I can't think of any size company that it would not suit.

Incentivized

• MutualMind gives us a view into the reach of social content we produce on behalf of our advertisers and the engagement that content generates with shoppers.

• Bulk upload of social media posts
• Tracking conversions for posts
• Granular data from your social media profiles

Incentivized

• MutualMind gauges sentiment around social conversations but does so with the standard margin of error found in most social analytics products. The nature of human conversation makes it difficult for a machine to categorize sentiment with 100% accuracy. MutualMind gets sentiment right between 50% to 70% which is within acceptable industry averages for this type of product. With additional tuning (which MutualMind provides) the accuracy levels will increase.

• The UTM feature works really well for automatically appending your social media updates with Google tracking. I would just like a little more control over a couple of the fields. A minor thing quite personal to me really.
• I dont believe it has a mobile app.

Incentivized

Reliability and flexibility (MutualMind's willingness to jointly produce new functionality)

As a company that's only 3 years old, MutualMind's toolset is quite usable but it could use some tweaks in the user interface, which they are constantly working on.

During a recent upgrade period, MutualMind had a small window of unavailability. I am confident they have addressed the root cause and do not foresee any future issues.

The product's performance has improved greatly in the last year and we anticipate seeing additional improvements in coming months based no planned infrastructure changes.

MutualMind has always been quick to address any issues or questions we have.

Very supportive, personal and informed. They really want to understand the problem and often solutions become features. Great support

Incentivized

Not really...MutualMind was very professional and helped with all stages of our setup and implementation.

As mentioned before, Radian6 and Sysomos Heartbeat.

We've tried a lot of alternative systems in the past but find that Social Report out performs them easily. It benefits from including many of the features from all of these other systems plus some unique features such as csv upload of bulk posts, conversion tracking to monitor sales from social media posts, combined monitoring of facebook adverts and much more.

Incentivized

• By showing increases in engagement and share of voice (defined as the amount of content generated for our advertisers versus the amount of content generated for their competitors over time) we are able to correlate content to incremental sales data provided by our advertisers.

• We use Social Report to manage our client's accounts and they appreciate the quality of the reports produced by Social Report
• Being able to monitor how well our social media is working has allowed us to improve our social media content and drive more traffic to our site
• Reduced time managing and updating our social media accounts has improved our profitability

Incentivized