N.Rich vs. SalesPanda

Well suited when there is a product to attach to the NRich efforts. Less appropriate when there is not--or a thought leadership campaign.

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SalesPanda is great. It's a multifaceted user-friendly platform to find your target market, determine interest, and help drive your market. I've reviewed a LOT of software on this same platform and while I can sing the praises of this all day, it's not much different from the other software that's already readily available. I will say this is great for a mid-size agency, as there's no option to purchase separate components separately, and that can be a bit pricey.

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• Integration with Salesforce.com
• Easy ad setup
• Intuitive dashboards
• Ease of target/segment uploads
• Intent Dashboard is extremely valuable

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• They offer a free trial – I know this sounds pretty basic, but not all software offers that. Especially in a market saturated with marketing campaign software, this is a HUGE plus.
• SalesPanda offers training through online webinars – there isn't a need to go searching around on YouTube if you don't understand something. Additional plus!
• Their customer support is top-notch. If we ever ran into an issue, we were never on hold for longer than a couple of minutes. Excellent attention to customer care.

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• Would like more flexibility in amount of characters for digital/cross-channel ad copy
• Would like a longer log-in time. I feel I get signed out too quickly.
• System can sometimes be glitchy and dashboards fail to populate

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• We didn't like that SalesPanda came as an entire package (which can be pricey). It would be nice if you could purchase different parts of it separately.
• There's no A/B testing. This is something others offer that SalesPanda doesn't.
• While customer service is great, their business hours are a little wonky. I'd prefer to have 24/7 customer care rather than 8-5.

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NRich is clearly superior in terms of efficiency and overall customer reach.

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Zoho Campaigns is super affordable, but very basic with what you get. SalesPanda is similar, and while that may be appealing to a smaller company, I would say take the leap and spend the extra money. SalesPanda isn't perfect, but it's the best bang for your proverbial buck. Our clients have been very happy with the results.

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• Huge ROI for campaigns with products attached
• Allows us to get our message in front of customers--especially during the COVID pandemic where we were unable to be in person with customers
• Allows us to standardize our ABM marketing efforts across multiple campaigns.

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• SalesPanda has given us a stable platform to advertise our clients' strengths through its easy-to-use content marketing tool
• They have templates that allow you to market initiatives to help boost productivity (by saving time). Definitely a plus.
• SalesPanda focuses on content and generating leads...we use it to post our clients content to blogs, case studies, etc. Very nice!

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info