What users are saying about
1 Rating
37 Ratings
1 Rating
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Score 8 out of 100
37 Ratings
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Score 5.8 out of 100

Attribute Ratings

  • Nativo is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.0

Nativo

80%
1 Rating
4.3

Outbrain

43%
17 Ratings

Usability

Nativo

N/A
0 Ratings
7.8

Outbrain

78%
5 Ratings

Support Rating

Nativo

N/A
0 Ratings
7.5

Outbrain

75%
7 Ratings

Likelihood to Recommend

Nativo, Inc.

It is perfect for clients who want to create native stories. Setup is easy and it lets you edit the campaign name even after it has run. Reporting tools are pretty easy to use.
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Outbrain

If your client or organization is running a high volume awareness campaign, Outbrain would be a platform to diversify your mix with. Pretty low maintenance and easy to set up, you can get ads running in a few minutes. If your primary goal is conversions, there are probably better channels you can use where the targeting is a little more transparent and would likely see a higher avg conversion rate.
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Pros

Nativo, Inc.

  • Easy to set up
  • Good reporting
  • Good support
  • Provide network advertisers for unsold inventory
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Outbrain

  • Website network: Outbrain provides high-quality websites in its network so that you can get a quality audience.
  • Affordable pricing: The CPC offered by Outbrain is relatively cheaper than other alternatives.
  • Content dashboard: The dashboard allows you to edit the content before publishing it on Outbrain's platform.
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Cons

Nativo, Inc.

  • It would be nice if they provide dashboards for individual advertisers (campaigns) instead of the dry tables.
  • It would be nice if the current dashboard could show impressions and clicks and CTR on one chart and let users filter by campaign.
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Outbrain

  • Customer Service - Speaking to a human is nearly impossible, there is no "chat" function, and no phone number immediately available. Ultimately, I've had to email a generic CS contact and wait several days before heading back.
  • High Number of Guidelines - The number of guidelines one must meet before using Outbrain is much higher than any other ad platform I've used. Most of them are highly specific and not necessarily items that a website would have out-of-the-box.
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Pricing Details

Nativo

Starting Price

Editions & Modules

Nativo editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Outbrain

    Starting Price

    Editions & Modules

    Outbrain editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Usability

      Nativo, Inc.

      No answers on this topic

      Outbrain

      The use case is very obvious, brand awareness and low cost conversions because of its reach in billions. The platform is easy to use, well sorted and defined with good click optimized algorithms and brands can use it without hesitation. If monitored well and optimized accordingly, this can prove to be one of the best advertising channels.
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      Support Rating

      Nativo, Inc.

      No answers on this topic

      Outbrain

      We had an account manager assigned to us, but they really didn't offer too much help outside of the financial side of things. We used the self-serve platform with mild suggestions every few weeks from our reps amounting to "spend a bit more here."
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      Alternatives Considered

      Nativo, Inc.

      No answers on this topic

      Outbrain

      Here at AdRizer my personal ad sources primarily revolve around Google Ads & Outbrain. Taboola is extremely similar to Outbrain minus the fact that strategies are dictated on the account level unlike by campaign with Outbrain
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      Return on Investment

      Nativo, Inc.

      • Overall the results are positive.
      • We are able to monetize the unsold inventory through its network.
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      Outbrain

      • None. My perspective is that further testing is needed as well as additional tracking capabilities applied to be able to assess value. However, it's a CPC model and relatively inexpensive in regards to additional reach, especially if it's packaged in with an Earned media push into the marketplace.
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      Screenshots

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