What users are saying about
1 Ratings
29 Ratings
1 Ratings
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Score 8 out of 100
29 Ratings
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Score 7.7 out of 100

Likelihood to Recommend

Nativo

It is perfect for clients who want to create native stories. Setup is easy and it lets you edit the campaign name even after it has run. Reporting tools are pretty easy to use.
Kevin Yip | TrustRadius Reviewer

Outbrain

If your client or organization is running a high volume awareness campaign, Outbrain would be a platform to diversify your mix with. Pretty low maintenance and easy to set up, you can get ads running in a few minutes. If your primary goal is conversions, there are probably better channels you can use where the targeting is a little more transparent and would likely see a higher avg conversion rate.
Vincent Misiewicz | TrustRadius Reviewer

Pros

Nativo

  • Easy to set up
  • Good reporting
  • Good support
  • Provide network advertisers for unsold inventory
Kevin Yip | TrustRadius Reviewer

Outbrain

  • Website network: Outbrain provides high-quality websites in its network so that you can get a quality audience.
  • Affordable pricing: The CPC offered by Outbrain is relatively cheaper than other alternatives.
  • Content dashboard: The dashboard allows you to edit the content before publishing it on Outbrain's platform.
Anonymous | TrustRadius Reviewer

Cons

Nativo

  • It would be nice if they provide dashboards for individual advertisers (campaigns) instead of the dry tables.
  • It would be nice if the current dashboard could show impressions and clicks and CTR on one chart and let users filter by campaign.
Kevin Yip | TrustRadius Reviewer

Outbrain

  • Customer Service - Speaking to a human is nearly impossible, there is no "chat" function, and no phone number immediately available. Ultimately, I've had to email a generic CS contact and wait several days before heading back.
  • High Number of Guidelines - The number of guidelines one must meet before using Outbrain is much higher than any other ad platform I've used. Most of them are highly specific and not necessarily items that a website would have out-of-the-box.
Anonymous | TrustRadius Reviewer

Usability

Nativo

No score
No answers yet
No answers on this topic

Outbrain

Outbrain 8.3
Based on 3 answers
This is, in my opinion, the higher selling point of the platform. It is relatively easy to use platform that seems designed with the knowledge that the users of the platform do not do this day in and day out. This is a good thing because the learning curve is not that high, but can be a shortcoming if you are looking for a more robust platform
Chandler Elmore | TrustRadius Reviewer

Support Rating

Nativo

No score
No answers yet
No answers on this topic

Outbrain

Outbrain 7.1
Based on 5 answers
I never had to contact support aside from a billing issue I believe. The issue was related to billing profiles for multiple clients and/or granting admin access to other users to manage. Support was responsive and explained the issue thoroughly, but it was more of a shortcoming of the interface, so there wasn't really much they could do. Everything is pretty self-explanatory, so as with most of these platforms nowadays if you have a question, you'll be directed into their knowledgebase to figure it out yourself, so par for the course there.
Vincent Misiewicz | TrustRadius Reviewer

Alternatives Considered

Nativo

No answers on this topic

Outbrain

Outbrain used to have the best reporting / performance out of all the native suppliers that we've used however now I feel that it is lagging behind and lacks optimisations which means we've started looking around for a better platform.It may be that these features are available but no one has been in to show us or explain to us what is new and what can now be done.
Anonymous | TrustRadius Reviewer

Return on Investment

Nativo

  • Overall the results are positive.
  • We are able to monetize the unsold inventory through its network.
Kevin Yip | TrustRadius Reviewer

Outbrain

  • None. My perspective is that further testing is needed as well as additional tracking capabilities applied to be able to assess value. However, it's a CPC model and relatively inexpensive in regards to additional reach, especially if it's packaged in with an Earned media push into the marketplace.
Reet Das | TrustRadius Reviewer

Pricing Details

Nativo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Outbrain

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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