Likelihood to Recommend
If you're operating a social media campaign across several platforms (Facebook, Twitter, LinkedIn, etc) This can really help, because it streamlines everything. Everybody is on the same page, and it tailors your organization to each user, so it's pretty easy to navigate once you have your footing. Really helps our social media manager out.
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If you are looking to manage multiple social channels and quickly schedule posts it's a great tool. Not the best tool if you're looking to provide real time or near real time support and feedback to customers who are in the moment.
Read full review Pros It's super clean and easy to use. From a client perspective, they like it because they can create their own news topics and share it with their internal audiences The newest update lets you look at channels from other countries to see what current trends are globally With the latest release, you can also post to LinkedIn and to groups on LinkedIn and Facebook – which makes it super easy for sharing content. Read full review The ability to schedule months of content at a time and view it across a calendar. The approval process - you can set up teams to create, edit, publish, approve etc. The content and apps module allows you to create modules which can be displayed on your Facebook page under the tabs section. You can create interactive modules for your customers to view. Read full review Cons It's a saturated market – there's a lot of programs like these, so while it's fun and easy to use, there's a lot of other apps like this. They'll need to innovate if they really want to stand out Their website isn't exactly trustworthy – this is a weird complaint, but the site loads strange and doesn't look...legitimate, I guess. It's a hard sell with some people. Loading is sometimes an issue – sometimes it's slower than others. Read full review Videos posted to Facebook via SRM have to be clicked to run instead of running automatically. No ability to boost posts or ads from SRM. Due to privacy restrictions of various social streams, unable to listen to 'people'; can only listen to business pages. Not able to publish the same post at the same hour across time zones. So, if you want to publish a post at 8 am EST and 8 am PST, you have to do 2 separate posts. Otherwise your 8 am EST will post at 5 am PST. Read full review Likelihood to Renew
Our personal support finally came back at the end of our contract, but their product just could not offer what the competition offered. Social media is moving fast, and you need to work with companies that understand that and are at the forefront of trends, you can't get stuck with a company that is standing still.
Read full review Usability
Within a few hours you should be able to get up to speed to do the basics. I find it very intuitive
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The personalized support of a single individual who gets to know your business and your needs is priceless. They will assist with anything from a technical glitch to a campaign strategy that has worked for other companies
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Vitrue's training was limited online and not very in-depth, but the the platform is overall very easy to use and doesn't necessarily need a large amount of training.
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I have used one other enterprise level application; it was comparable to SRM. We moved away from the first application because our parent company uses many other Oracle applications, not because we were 'unhappy' with the application we had at the time. Having said that, SRM does everything we need from it; in fact, there are features we aren't fully leveraging at this point. I especially find Engage, Content and Apps and Publish particularly useful. This is the kind of platform that is very robust; you get out of it what you have the time and resources for
Read full review Return on Investment Keeps our clients happy – this is first and foremost. They can see the effectiveness of their campaigns Helps us analyze our clicks – we can tell where our users are going, what they react to, and what they're looking at most Streamlines our workload – it makes the whole process much faster, so we can worry about other things and tackle other projects. Read full review Audience. Before SRM, we had 1,000 Likes on Facebook. In 1 1/2 years using SRM, our Likes have grown to 20,000. Frequency. Before SRM, we posted once a week on Facebook & Twitter. In 1 1/2 years using SRM, we now post 54 times a month, or about twice a day on weekdays. Internal acceptance. Before SRM, social was considered "a hobby" by senior management. Now, social marketing is a key part of the strategy of every product launch. That is due to the hard work of our social marketing manager, of course, but her efforts were amplified by SRM. Read full review ScreenShots