Nielsen Marketing Cloud vs. Vertica Analytics Database

Best suited for scenarios involving detailed analysis of customer data and demographics. Allows for complex investigation of customer and audience details. Less well suited for scenarios involving simultaneous collaboration on analysis. This product is not the best for collaboration and is better suited for individual work and individual forms of analysis.

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Vertica as a data warehouse to deliver analytics in-house and even to your client base on scale is not rivaled anywhere in the market. Frankly, in my experience it is not even close to equaled. Because it is such a powerful data warehouse, some people attempt to use it as a transactional database. It certainly is not one of those. Individual row inserts are slow and do not perform well. Deletes are a whole other story. RDBMS it is definitely not. OLAP it rocks.

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• I just like the manner it handles the analytical rationalization of giving a standing and updates of the inner and outside beliefs of Marketing analysis.
• It facilitates me apprehend clients' desires and offers advice on a way to fulfill their desires.
• When I am making plans and instinctually recognise what purchasers are going to purchase, I depend upon their real-time records to validate my assumptions and tell our media buys.
• Automatic rewards with the media Connections. The availability of records and the alternatives to make our customer's picks understandable.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Extremely fast query performance - Vertica is one of the fastest query engines out there.
• Scales to TBs - Scales reasonably well up to 10-20 nodes and 10 - 100s of TB of data.
• Easy to Use - Fairly easy to user, we made quite some headway with just 1 person running it for a while.

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• More segments need to be created as often as possible
• Sometimes it is hard to optimize these segments when the CTR is low - segments make it difficult to pull out zones/sites that are dragging down the CTR because they are so narrowly targeted.

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• Could use some work on better integrating with cloud providers and open source technologies. For AWS you will find an AMI in the marketplace and recently a connector for loading data from S3 directly was created. With last release, integration with Kafka was added that can help.
• Managing large workloads (concurrent queries) is a bit challenging.
• Having a way to provide an estimate on the duration for currently executing queries / etc. can be helpful. Vertica provides some counters for the query execution engine that are helpful but some may find confusing.
• Unloading data over JDBC is very slow. We've had to come up with alternatives based on vsql, etc. Not a very clean, official on how to unload data.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

I still use exelate every day for my media plans that are either direct response or extremely geo-targeted.

Incentivized

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Very easy to utilize. Features are basic. Again just not too much in the way of involved customization

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

I am rating this as neutral due to having minimal interaction with them

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

I haven't had any recent opportunity to reach out to Vertica support. From what I remember, I believe whenever I reached out to them the experience was smooth.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Nielson Cloud helps businesses find, recruit, and create new advertiser client bases, as well as stand out in a crowded public space. Measure linear and digital media metrics across channels aids in giving insights in an efficient manner. Nielson Cloud also assists businesses in maximising ROI by analysing how their marketing and advertising reaches and influences audiences throughout the customer lifecycle.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Vertica performs well when the query has good stats and is tuned well. Options for GUI clients are ugly and outdated. IO optimized: it's a columnar store with no indexing structures to maintain like traditional databases. The indexing is achieved by storing the data sorted on disk, which itself is run transparently as a background process.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• We are using it for analytics, statistics control, and for a single pane of glass and reviews for our senior leadership. We fetch significant insights from this device which can be then provided to our stakeholders to higher understand the achievements and loopholes.
• We can make Marketing strategies with the help of this. Also, it is benefiting financially and getting productive.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Positive impact on ROI by being able to get customer insights in real-time.
• Positive ROI through reduced time to set-up and maintain Vertica instances.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info