Nosto Visual UGC, powered by Stackla vs. Opal

If people are regularly sharing your product favorably across social media, this tool will help you automate, segment and display that social content across websites, emails and events. Products as big as destinations can benefit from Stackla all the way down to merchandise such as clothing. Stackla can not benefit your product if your product is not very visual or if people aren't talking about your product.

Incentivized

I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.

Incentivized

• GoConnect feature lets you upload to a feed without using social media.
• A number of display options including an email embed code, website widgets and event walls.

Incentivized

• Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
• Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
• High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.

Incentivized

• The UI can generally be confusing, and there are roughly four steps with detailed settings that don't feel intuitive to create one widget.

Incentivized

• No publishing capabilities, for the most part.
• No analytics tie-ins.
• Rather pricey.
• Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.

Incentivized

Support has been a positive experience with quick response times and an extensive knowledgebase and ticketing system.

Incentivized

Minimal experience with CrowdRiff, but the user interface is generally a little more friendly. Stackla was chosen after a thorough R&D process and the potential to partner with our company and industry.

Incentivized

You get for what you paid for. Opal has more features

Incentivized

• In some situations, including Stackla event walls in a sponsorship package has increased our bottom line for an event we plan.
• Stackla saves you quite a bit of time when creating social media albums to display on your website.

Incentivized

• Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
• Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
• I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.

Incentivized