What users are saying about
5 Ratings
7 Ratings
5 Ratings
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Score 7 out of 100
7 Ratings
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Score 9.4 out of 100

Likelihood to Recommend

Olapic

If your brand has a good amount of steady social content, and you like to show it on your site along with shoppable links at the catalog and also at the product level, Olapic is an easy to use utiilty and also allows you to render your Instagram feed shoppable. In our case, we had a very active social presence but did not leverage it directly for the customers to shop from it, so Olapic filled that need.
Timothy Lakin | TrustRadius Reviewer

Opal

I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
Kenji Onozawa | TrustRadius Reviewer

Feature Rating Comparison

Content Creation

Olapic
6.6
Opal
Ideation
Olapic
6.3
Opal
Approval workflows
Olapic
5.4
Opal
Content collaboration
Olapic
7.1
Opal
Content calendar
Olapic
7.0
Opal
Network for content licensing/production
Olapic
7.5
Opal

Content Publishing

Olapic
6.7
Opal
Content hub
Olapic
6.1
Opal
Forms / Gated content
Olapic
6.1
Opal
Embedded CTAs
Olapic
6.7
Opal
Content distribution
Olapic
7.2
Opal
Content promotion
Olapic
7.0
Opal
Content automation
Olapic
7.4
Opal

Content Reporting & Analytics

Olapic
6.3
Opal
Audience profiling and targeting
Olapic
6.0
Opal
Closed-loop tracking and reporting
Olapic
5.2
Opal
Content performance analytics
Olapic
6.1
Opal
Campaign optimization dashboard
Olapic
7.0
Opal
Competitive analytics
Olapic
7.0
Opal

Project Management

Olapic
Opal
7.9
Task Management
Olapic
Opal
9.1
Gantt Charts
Olapic
Opal
9.1
Scheduling
Olapic
Opal
9.1
Workflow Automation
Olapic
Opal
9.1
Mobile Access
Olapic
Opal
1.0
Search
Olapic
Opal
9.1
Visual planning tools
Olapic
Opal
9.1

Communication

Olapic
Opal
6.1
Chat
Olapic
Opal
4.5
Notifications
Olapic
Opal
9.1
Discussions
Olapic
Opal
4.5

File Sharing & Management

Olapic
Opal
9.1
Versioning
Olapic
Opal
9.1
Video files
Olapic
Opal
9.1
Audio files
Olapic
Opal
9.1
Document collaboration
Olapic
Opal
9.1
Access control
Olapic
Opal
9.1

Pros

Olapic

  • With Olapic, you can tag UGC and point out which of your products are in the photo, informing other consumers how your products can be used.
  • Olapic offers many out-of-the-box widgets for bringing the tool on to your website with minimal coding necessary.
  • Olapic makes it easy for consumers visiting your website to upload their own images and share their experiences with your products.
Anonymous | TrustRadius Reviewer

Opal

  • Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
  • Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
  • High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
Kelly Rigotti | TrustRadius Reviewer

Cons

Olapic

  • It's a niche solution. If you're looking for niche, it's great. But if you're looking for an enterprise tool connected to many different systems and data solutions, it might not be for you.
  • The revenue analytics are not very reliable.
  • Price. This seems like it would be a great solution for medium size businesses, but the price is not feasible for the product.
Anonymous | TrustRadius Reviewer

Opal

  • No publishing capabilities, for the most part.
  • No analytics tie-ins.
  • Rather pricey.
  • Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Olapic

We have not used many competitors, but we stick with Olapic because of the capabilities that it offers. We don't use much of the reporting functionality, but it is a great tool to allow for collaboration between team members. It also allows us options when it comes to sharing content on the website, as it has gallary-style plug ins to display UGC.
Anonymous | TrustRadius Reviewer

Opal

You get for what you paid for. Opal has more features
Teena Thach | TrustRadius Reviewer

Return on Investment

Olapic

  • In general, we are seeing customers react to the content and use the links for shopping on our site. Their analytics is perhaps more optimistic than I believe, but content is king, and customers like to see more images of the product in more sizes and situations
  • We are starting to make custom brand pages and landing pages for advertising campaigns, and it's always great to add believable UGC to those pages to showcase a brand's style and general feel.
  • Tracking our social content is a good way to get a more generalized feel of how the brand is tracking, and who is creating content regarding our brand, so that is a beneficial side effect of constantly monitoring our tags.
Timothy Lakin | TrustRadius Reviewer

Opal

  • Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
  • Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
  • I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.
Kenji Onozawa | TrustRadius Reviewer

Screenshots

Olapic

Pricing Details

Olapic

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Opal

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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