Opal vs. SAS 360 Plan

If a team can afford to pay for Opal and dedicate resources to properly onboard everyone and maintain organization, I'd absolutely highly recommend it.

Incentivized

• Allows me to present visuals of content that's easy to understand.
• Review processes are made simple and are streamlined.
• Helps me stay within character count when planning content.

• Create and manage a detailed plan for a marketing campaign: when you create detailed project plans and then task and role levels, SAS Marketing Operations Management (SAS MOM) makes it easier to coordinate between projects with very little, if any, issues.
• Share, reuse and leverage existing marketing assets: Like some marketing tools, SAS MOM allows you to create and reuse assets across various channels.
• Manage project collaboration and execution: You are allowed to set up a workflow that helps move processes along without having to manage each step of the project.

Incentivized

• I would love it if Opal integrated social publishing into their tool.
• It would be beneficial if at least some basic analytics were brought back into the tool so we could then review content performance within the same tool as creative teams.
• I've felt like at times the process of creating and sharing presentations was a bit tedious. It'd be nice if was a bit simpler.

Incentivized

• It would be good to have a Storyboard feature to summarize and tie together some of the dashboard metrics.
• Missing feature: Hubspot CRM integration.

Incentivized

I've used Percolate and it's said to be a competitor of Opal, but in reality, it's a tool I've struggled with. It's fine for day-to-day scheduling and publishing, but lacks the flexibility and functionality of Opal. Opal really feels like it was built by storytellers where Percolate feels like it was built purely by an engineering team.

Incentivized

• Always ahead of the game when it comes to planning

Incentivized