Opal vs. SocialPort

I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.

Incentivized

How does this platform improve the efficiency and productivity of my team? How much time should my team be spending in the platform each day? What is your history of deploying B2B sales technology and training? How does this integrate with my CRM?

• Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
• Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
• High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.

Incentivized

• Expertise, Strategy & Training - They are true experts and have years of B2B sales technology deployment and training to offer.
• Content Syndication - By far the easiest and most efficient platform I've seen to share approved content controlled and at scale.
• CRM Integration - Most of the other platforms we trialed had far less superior integrations with our CRM allowing us to close the loop.
• More Leads - SocialPort allowed our team to identify and engage with leads and weed out useless activities.

• No publishing capabilities, for the most part.
• No analytics tie-ins.
• Rather pricey.
• Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.

Incentivized

• Auto-Posting - I'd like to see a way to syndicate certain content directly through our internal advocate's social channels.

You get for what you paid for. Opal has more features

Incentivized

• Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
• Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
• I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.

Incentivized

• Increase in pipeline and opportunities created
• Increase quota retirement
• Decreased the average "time to close"