Opal is a platform for brands, used to plan, create, and calendar their content - across teams and channels. Opal aims to enable tight alignment and high levels of efficiency. Marketing teams from companies such as Starbucks, Microsoft, and Target use Opal to collaborate, plan, and visualize, while ensuring an always-unified brand voice. Plan every facet of the brand experience, to ensure consistency throughout every moment and across every channel. Create…
$10,000
per year
TINT
Score 3.6 out of 10
N/A
TINT is an enterprise User Generated Content platform boasting users among 5,000 brands around the world to incorporate authentic user content, engage consumers, convert sales, and inspire action across every customer touch point.
The platform is used to find, filter, curate, obtain legal rights, and display user generated content (UGC) on websites, digital screens, at events, social commerce, in emails, and ads.
I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
[Tint should] Improve response times in between initial quotes and questions to same-day support as promised. Overall, for our limited needs for a social media at hosted conference, it suited our needs, but would not have paid extra for customer support - you will be on your own for this one. Customer support was factored into cost, which is why it is difficult to recommend TINT.
Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.
Customer service: it took 10 business days to get initial questions answered from our sales contact, Matt. After we purchased the mid-grade package that came with prioritized email responses, it took 4 hours to respond to an emergency issue. We were never informed that our LinkedIn accounts would not be compatible with the Tint platform, which is significant is this is one of your main sources for content generation. After being able to jump on to a call with Alex and Customer Success in the middle of a crazy busy conference, we were promised a follow-up call to see what could be done about billing. 2 emails later and no response. I just received responses to some tickets 30+ days after event ended. Do not pay for the mid-grade package. Your emails will not be prioritized. Be sure to double check that all social media platforms you intend to use are functioning with platform before purchasing.
The auto scroll feature is a bit abrupt in transitions and would advise smoother visual when sliding between social media posts.
Better improvement on duplicate posts and pictures - many still made it through filter and generated repetitive content.
I chose Tint because of the ability to customize and better brand for social media wall engagement. And for promised customer support, which ultimately Tint lacks. I'm a nice guy and I also believe in holding companies accountable to the high standards that are promised.
Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.
