OpenX vs. PartnerStack

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
OpenX
Score 1.0 out of 10
N/A
OpenX is an ad serving platform. It is sold option as a hosted solution for can be purchased as an installed application. It allows for easy inventory management , geo-targeting of ads by country, and provides statistics for each ad placement.N/A
PartnerStack
Score 7.7 out of 10
N/A
PartnerStack is a partnerships platform and network built for SaaS, designed to deliver predictable revenue and accelerate growth for software businesses and their partners. The vendor states companies like Apollo, Webflow and Monday.com use PartnerStack to manage and scale their partner programs, automating partner onboarding, training, payments and more to drive their partners' success. They further state that in the past year alone, partners in the PartnerStack Network have generated…N/A
Pricing
OpenXPartnerStack
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
OpenXPartnerStack
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
OpenXPartnerStack
Features
OpenXPartnerStack
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
OpenX
6.6
3 Ratings
11% below category average
PartnerStack
-
Ratings
Data Transfer6.53 Ratings00 Ratings
DSP integration6.83 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
OpenX
7.0
5 Ratings
11% below category average
PartnerStack
-
Ratings
Ad campaign creation6.85 Ratings00 Ratings
Ad deployment6.65 Ratings00 Ratings
Display advertising7.35 Ratings00 Ratings
Ad display and retargeting segmentation6.55 Ratings00 Ratings
Sequence targeting7.54 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
OpenX
6.6
5 Ratings
16% below category average
PartnerStack
-
Ratings
Ad dashboards5.95 Ratings00 Ratings
Ad performance reports6.05 Ratings00 Ratings
Ad conversion tracking6.15 Ratings00 Ratings
Ad attribution reporting7.04 Ratings00 Ratings
Cross-channel ad management7.25 Ratings00 Ratings
Ad forecasting and optimization7.64 Ratings00 Ratings
Best Alternatives
OpenXPartnerStack
Small Businesses
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.0 out of 10

No answers on this topic

Medium-sized Companies
The Trade Desk
The Trade Desk
Score 9.0 out of 10

No answers on this topic

Enterprises
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.0 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
OpenXPartnerStack
Likelihood to Recommend
7.3
(15 ratings)
8.5
(18 ratings)
Likelihood to Renew
7.0
(10 ratings)
10.0
(1 ratings)
Usability
9.0
(1 ratings)
10.0
(1 ratings)
Support Rating
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
OpenXPartnerStack
Likelihood to Recommend
OpenX
What are the best ways to integrate it with salesforce.com? What are the best ways to target our users with this tool? To segment the users? How can I integrate my ads with your adexchange-what sizes are you looking for in terms of banners, skyscrapers and so on. In this way I can plan my in house ad and those for the exchange to be the same size, to avoid duplication of work.
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PartnerStack, Inc
creating co-branded gateway pages with your branding to collect leads from channels or referrers without having them leave your current website. managing all element of the referral programme, including authorising new partners, tracking connections, and emailing referrals. integrating with already-existing programmes like GitLab, Salesforce, and MailChimp to provide a smooth user experience. PartnerStack has the essential components needed for any Partner Program and can be integrated with your current infrastructure. With the help of the platform PartnerStack, we can create and oversee your whole relationship strategy. Manage our partners and rewards in one location by using the PartnerStack platform. build specialised partner experiences Use competitions, leaderboards, and gamification to inspire our teammates. give partners customised marketing materials (like swag) and incorporate tracking of their usage with PartnerStack
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Pros
OpenX
  • OpenX is a system that was designed to scale as is evident in some key design decisions found throughout the platform. The multi-server setup that was chosen at Mail.com allowed for a distributed server architecture which separated the front end web delivery nodes from the backend MySQL Database master which replicated data back to each front end delivery node mysql slave. This eased the ability to horizontally scale as needed due to the ingenious separation of the ad impressions data tables on the delivery nodes which were being collected locally on each ad impression and then processed periodically back to to the master database which replicated the aggregated statistics back to the delivery nodes. The ability to load balance across the front end web delivery nodes, add caching at many different layers, utilize a CDN for the static ad images, implement PHP accelerators, and hit memcached instead of the MySQL master made the OpenX platform a service that was very resilient to failures.
  • The ability to optimize the platform is also something that OpenX does very well. This is evident in many of the config key parameters available. In addition to OpenX specific tunable's, optimizations can be made at many different levels in which the system sits. These include hardware and operating system level optimizations, tcp and networking stack optimizations, web server/php-cgi configurations, and database (MySQL InnoDB) tunable's. There are many different optimization knobs that can be tuned to help scale the application for the best performance possible
  • The documentation was simple, to the point, and well written which led to an easy initial implementation and roll out of a multi-server setup. The installation and upgrade procedures were straight forward even for the complexities of the multi-server setup. I also found the OpenX team to be accessible and even got a chance to meet some of the team at their Up Close and Personal events at Cal Tech in Pasadena. Core developers were on hand to answer technical questions and also made themselves available to us via email and irq channels.
  • The open nature of the OpenX platform allows for flexibility in the choice of web serving platform to use (Apache, nginx, Lighttpd) and also the database management systems (MySQL, PostGreSQL)
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PartnerStack, Inc
  • This is the best tool so far which helps me to manage the business relations, through this software I have got more power to control my various channels.
  • it is my everyday need to manage the tasks that are associated with my partners who own a particular platform like my Omni channels. It is handling everything in appropriate way.
  • Now I feel more confident in analyzing the on-boarding working of my partners and I am not at all worried about the payouts and compliance. This tool has helped me to better engage with them.
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Cons
OpenX
  • Propagation could be improved; ad units that need to go live immediately could take up to 45 minutes to propagate.
  • Over-complexity can be confusing. There are multiple tiers before assigning ad units per order and it seems unnecessary.
  • Real-time reporting or a status dashboard would be great.
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PartnerStack, Inc
  • They don't provide any html or iframe script which most of the similar websites provide which I can easily add into my website
  • They have very few programs into their network when compared to other similar networks. It would be great if they could add more programs into their network.
  • Wish it had a filter for the marketplace? There are programs which pays per lead where as some pays per sale. And some pays % and some pays $.
  • About a month ago my account was suspended and I contacted them about it and was told that due to some violations of their "Terms of Service", it was suspended. And I tried contacting them but after that email they just ignored my email. No reply after even 5 - 6 emails so I stopped emails also. Few days ago I received mail from them saying my account was mistakenly suspended in a effort to remove fraudulent activity from their network & now I have started working again with them. After I got access to my account again, all of the programs I had joined were removed from my account and now I have to apply to every program once again. It would be great if they could do something from their end and join me to all those programs from their end easily rather then me applying to everyone once again.
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Likelihood to Renew
OpenX
I no longer work at the company where I was using OpenX, but if I were then I'd certainly stay aboard. Frankly, there are a lot of sunk costs involved with building all of the infrastructure we had put in place, the system was working very well even if reporting was a hassle, and our team was trained on it. Also, I'm not aware of another product that does everything else we'd need it to.
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PartnerStack, Inc
Because it delivers what they promise.
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Usability
OpenX
I was given the system to use as part of setting up a whole new site from scratch in less than 2 months, with a large number of specialty hub pages to run ads on and lots of content I needed to run disease specific ads on. The system was easy for me to learn on the fly in a very compressed time frame. I would have loved more chance to really dig in under the hood to see all that it could do, but given how fast I had to work, I got everything up and running and looking great. And I did it ahead of my launch deadline too. My only reservation might be for people who are not as patient as I am in picking things up, or as hands on. Customer service was great if I needed them, and a quick start guide with the essentials would be ideal for those people.
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PartnerStack, Inc
Usability is the best part about PartnerStack. It's simply great!
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Support Rating
OpenX
They went above and beyond without ever asking for additional money and we met our launch date and immediately started to meet and even surpass our business goals. Nothing was too much trouble, which really stood out compared to other companies I had and was at that time also working with. Customer service can really make or break any business; if i expect my staff to give good customer service, I expect to get it too, and Open X gave it.
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PartnerStack, Inc
No answers on this topic
Alternatives Considered
OpenX
OpenX is less focused than MoPub and it has a bigger reach as it is not limited to the mobile app. Unlike MoPub that focuses on performance, OpenX comes from the branding world and is pushing into CTV and other areas of the industry more catered to traditional media agencies and not pure ad tech players.
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PartnerStack, Inc
PartnerStack provides a faster interface and seems to be less confusing to use. In turn, this saves us time, especially if we just need to get a quick snapshot of the programs we're a part of and their overall health. Reporting is good for the metrics we need, but I would love more advanced reporting at some point and to see where we send the most traffic from - social, website, etc.
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Return on Investment
OpenX
  • OpenX made it easy to manage online advertising. At the time I used the product I was the lead developer in charge of implementing the solution but quickly was put into the role of managing the traffic and training other users. It was really easy for a technical user to become a traffic manager. Getting other users trained and up to speed was very efficient.
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PartnerStack, Inc
  • We have had the option to keep up with our snap rates and have brought in a lot of cash by this setup.
  • Accomplices like PartnerStack in view of the straightforwardness with which they can get their installments and the straightforwardness with which they can follow the progress of their references.
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ScreenShots

PartnerStack Screenshots

Screenshot of a view of the PartnerStack dashboard; from here, users manage can all partner programs and see their impact.