Oracle Social Cloud (legacy) vs. Topsy

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Oracle Social Cloud (legacy)
Score 7.6 out of 10
Enterprise companies (1,001+ employees)
Oracle Social Cloud helped marketers to discover, analyze, and respond across paid, owned and earned social channels to measure the impact of their data-driven campaigns. Oracle Social Cloud is a legacy product, and no longer available for sale.N/A
Topsy
Score 7.5 out of 10
N/A
Topsy is a full-scale index of the public social web. Apple acquired Topsy in 2015 and sunsetted the product.
$12,000
Per User Per Year
Pricing
Oracle Social Cloud (legacy)Topsy
Editions & Modules
No answers on this topic
Topsy
$12,000
Per User Per Year
Offerings
Pricing Offerings
Oracle Social Cloud (legacy)Topsy
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
Oracle Social Cloud (legacy)Topsy
Top Pros
Top Cons
Best Alternatives
Oracle Social Cloud (legacy)Topsy
Small Businesses
Simplify360
Simplify360
Score 7.8 out of 10
Simplify360
Simplify360
Score 7.8 out of 10
Medium-sized Companies
Mention
Mention
Score 9.4 out of 10
Mention
Mention
Score 9.4 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Oracle Social Cloud (legacy)Topsy
Likelihood to Recommend
7.6
(35 ratings)
9.0
(1 ratings)
Likelihood to Renew
9.0
(10 ratings)
9.0
(1 ratings)
Usability
9.0
(1 ratings)
-
(0 ratings)
Support Rating
8.3
(4 ratings)
9.0
(1 ratings)
Online Training
5.0
(1 ratings)
-
(0 ratings)
User Testimonials
Oracle Social Cloud (legacy)Topsy
Likelihood to Recommend
Discontinued Products
If you are looking to manage multiple social channels and quickly schedule posts it's a great tool. Not the best tool if you're looking to provide real time or near real time support and feedback to customers who are in the moment.
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Apple
Based off the price, I'd be hesitant to blindly recommend Topsy unless there is a need for the kind of big data it provides access to. If access to every single Tweet ever sent about your brand is important, then there is nothing else out there will do what Topsy does. At $12,000 per user, this is definitely not a product for the small social team, but if you manage a larger brand where reporting and brand sentiment mean a lot, then you owe it to yourself to evaluate Topsy Pro
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Pros
Discontinued Products
  • The ability to schedule months of content at a time and view it across a calendar.
  • The approval process - you can set up teams to create, edit, publish, approve etc.
  • The content and apps module allows you to create modules which can be displayed on your Facebook page under the tabs section. You can create interactive modules for your customers to view.
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Apple
  • Access to every single tweet ever sent since the start of Twitter.
  • Immediate access to results - extremely easy to generate search queries.
  • Multiple ways to visualize data.
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Cons
Discontinued Products
  • Videos posted to Facebook via SRM have to be clicked to run instead of running automatically.
  • No ability to boost posts or ads from SRM.
  • Due to privacy restrictions of various social streams, unable to listen to 'people'; can only listen to business pages.
  • Not able to publish the same post at the same hour across time zones. So, if you want to publish a post at 8 am EST and 8 am PST, you have to do 2 separate posts. Otherwise your 8 am EST will post at 5 am PST.
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Apple
  • Pricing is steep and on a per-user basis.
  • Limited amount of data sources - Twitter, links and videos.
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Likelihood to Renew
Discontinued Products
Our personal support finally came back at the end of our contract, but their product just could not offer what the competition offered. Social media is moving fast, and you need to work with companies that understand that and are at the forefront of trends, you can't get stuck with a company that is standing still.
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Apple
Quite simply, there is no other option out there with the amount of data we can get from Topsy. Others (like Radian6) have a large amount of data, but it isn't as easy to find, and creating reports is too cumbersome. Report generation in Topsy takes seconds, not minutes
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Usability
Discontinued Products
Within a few hours you should be able to get up to speed to do the basics. I find it very intuitive
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Apple
No answers on this topic
Support Rating
Discontinued Products
The personalized support of a single individual who gets to know your business and your needs is priceless. They will assist with anything from a technical glitch to a campaign strategy that has worked for other companies
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Apple
The few times we have asked questions, they were answered instantly by our own account rep
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Online Training
Discontinued Products
Vitrue's training was limited online and not very in-depth, but the the platform is overall very easy to use and doesn't necessarily need a large amount of training.
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Apple
No answers on this topic
Alternatives Considered
Discontinued Products
I have used one other enterprise level application; it was comparable to SRM. We moved away from the first application because our parent company uses many other Oracle applications, not because we were 'unhappy' with the application we had at the time. Having said that, SRM does everything we need from it; in fact, there are features we aren't fully leveraging at this point. I especially find Engage, Content and Apps and Publish particularly useful. This is the kind of platform that is very robust; you get out of it what you have the time and resources for
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Apple
No answers on this topic
Return on Investment
Discontinued Products
  • Audience. Before SRM, we had 1,000 Likes on Facebook. In 1 1/2 years using SRM, our Likes have grown to 20,000.
  • Frequency. Before SRM, we posted once a week on Facebook & Twitter. In 1 1/2 years using SRM, we now post 54 times a month, or about twice a day on weekdays.
  • Internal acceptance. Before SRM, social was considered "a hobby" by senior management. Now, social marketing is a key part of the strategy of every product launch. That is due to the hard work of our social marketing manager, of course, but her efforts were amplified by SRM.
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Apple
  • Immediate access to campaign performance data in social. Our sales team regularly requests metrics from campaigns several years old, and with Topsy, we can dig in and find it. This assists in helping them in their sales pitches to new clients and renewing deals with previous clients.
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