Outbrain vs. SEO Tester Online

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Outbrain
Score 5.0 out of 10
N/A
Outbrain, headquartered in New York with offices globally, is an internationally known native advertising platform for curating and publishing content across a variety of channels and media spaces, containing editorial controls, analytics for judging impact, and related features.N/A
SEO Tester Online
Score 7.0 out of 10
N/A
SEO Tester Online is a web marketing suite that helps e-commerce and web agencies around the world improve the organic visibility of their websites or that of their customers with innovative and intuitive tools.N/A
Pricing
OutbrainSEO Tester Online
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
OutbrainSEO Tester Online
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
OutbrainSEO Tester Online
Features
OutbrainSEO Tester Online
SEO
Comparison of SEO features of Product A and Product B
Outbrain
-
Ratings
SEO Tester Online
8.0
1 Ratings
4% above category average
Site audit / diagnostics00 Ratings8.01 Ratings
Site recommendations00 Ratings8.01 Ratings
Best Alternatives
OutbrainSEO Tester Online
Small Businesses
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.7 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.7 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
LinkedIn Marketing Solutions
LinkedIn Marketing Solutions
Score 8.4 out of 10
Conductor
Conductor
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
OutbrainSEO Tester Online
Likelihood to Recommend
1.5
(17 ratings)
7.0
(1 ratings)
Usability
7.8
(5 ratings)
-
(0 ratings)
Support Rating
7.5
(6 ratings)
-
(0 ratings)
User Testimonials
OutbrainSEO Tester Online
Likelihood to Recommend
Outbrain
If your client or organization is running a high volume awareness campaign, Outbrain would be a platform to diversify your mix with. Pretty low maintenance and easy to set up, you can get ads running in a few minutes. If your primary goal is conversions, there are probably better channels you can use where the targeting is a little more transparent and would likely see a higher avg conversion rate.
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SEO Tester Online
I believe that if you are using SEO Tester Online for the lead generation aspect, it is a good choice. Now, it's not comprehensive, and it's very limited, but that's kind of the point of a lead magnet. You're getting their foot in the door. However, it's brought in a couple of leads for me.
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Pros
Outbrain
  • Website network: Outbrain provides high-quality websites in its network so that you can get a quality audience.
  • Affordable pricing: The CPC offered by Outbrain is relatively cheaper than other alternatives.
  • Content dashboard: The dashboard allows you to edit the content before publishing it on Outbrain's platform.
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SEO Tester Online
No answers on this topic
Cons
Outbrain
  • Customer Service - Speaking to a human is nearly impossible, there is no "chat" function, and no phone number immediately available. Ultimately, I've had to email a generic CS contact and wait several days before heading back.
  • High Number of Guidelines - The number of guidelines one must meet before using Outbrain is much higher than any other ad platform I've used. Most of them are highly specific and not necessarily items that a website would have out-of-the-box.
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SEO Tester Online
No answers on this topic
Usability
Outbrain
The use case is very obvious, brand awareness and low cost conversions because of its reach in billions. The platform is easy to use, well sorted and defined with good click optimized algorithms and brands can use it without hesitation. If monitored well and optimized accordingly, this can prove to be one of the best advertising channels.
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SEO Tester Online
No answers on this topic
Support Rating
Outbrain
We had an account manager assigned to us, but they really didn't offer too much help outside of the financial side of things. We used the self-serve platform with mild suggestions every few weeks from our reps amounting to "spend a bit more here."
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SEO Tester Online
No answers on this topic
Alternatives Considered
Outbrain
Here at AdRizer my personal ad sources primarily revolve around Google Ads & Outbrain. Taboola is extremely similar to Outbrain minus the fact that strategies are dictated on the account level unlike by campaign with Outbrain
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SEO Tester Online
No answers on this topic
Return on Investment
Outbrain
  • None. My perspective is that further testing is needed as well as additional tracking capabilities applied to be able to assess value. However, it's a CPC model and relatively inexpensive in regards to additional reach, especially if it's packaged in with an Earned media push into the marketplace.
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SEO Tester Online
No answers on this topic
ScreenShots