Outbrain vs. TubeBuddy

If your client or organization is running a high volume awareness campaign, Outbrain would be a platform to diversify your mix with. Pretty low maintenance and easy to set up, you can get ads running in a few minutes. If your primary goal is conversions, there are probably better channels you can use where the targeting is a little more transparent and would likely see a higher avg conversion rate.

Incentivized

It is very good for beginners to do the SEO of their YouTube videos. Simple & easy to use. It maybe a little boring process when you became a pro But trust me, these basic thing serves a lot.

• Website network: Outbrain provides high-quality websites in its network so that you can get a quality audience.
• Affordable pricing: The CPC offered by Outbrain is relatively cheaper than other alternatives.
• Content dashboard: The dashboard allows you to edit the content before publishing it on Outbrain's platform.

Incentivized

• Help to do the SEO for the videos
• Show the SEO score of other videos that we watch or maybe research
• Suggest best practices to make the video more visible

• Customer Service - Speaking to a human is nearly impossible, there is no "chat" function, and no phone number immediately available. Ultimately, I've had to email a generic CS contact and wait several days before heading back.
• High Number of Guidelines - The number of guidelines one must meet before using Outbrain is much higher than any other ad platform I've used. Most of them are highly specific and not necessarily items that a website would have out-of-the-box.

Incentivized

• Could add more social networks ranking
• Maybe add an auto keyword recommend system
• Show more details about the ranking

The use case is very obvious, brand awareness and low cost conversions because of its reach in billions. The platform is easy to use, well sorted and defined with good click optimized algorithms and brands can use it without hesitation. If monitored well and optimized accordingly, this can prove to be one of the best advertising channels.

Incentivized

We had an account manager assigned to us, but they really didn't offer too much help outside of the financial side of things. We used the self-serve platform with mild suggestions every few weeks from our reps amounting to "spend a bit more here."

Incentivized

Here at AdRizer my personal ad sources primarily revolve around Google Ads & Outbrain. Taboola is extremely similar to Outbrain minus the fact that strategies are dictated on the account level unlike by campaign with Outbrain

Incentivized

Earlier, I used to use Keyword everywhere to find the keywords (well, I still use it) but after using TubeBuddy, I feel I have wasted my time to improve my video SEO which I can do easily with TubeBuddy.

• None. My perspective is that further testing is needed as well as additional tracking capabilities applied to be able to assess value. However, it's a CPC model and relatively inexpensive in regards to additional reach, especially if it's packaged in with an Earned media push into the marketplace.

Incentivized

• Increased video views
• Made work easier for sure