Outbrain vs. urllo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Outbrain
Score 5.0 out of 10
N/A
Outbrain, headquartered in New York with offices globally, is an internationally known native advertising platform for curating and publishing content across a variety of channels and media spaces, containing editorial controls, analytics for judging impact, and related features.N/A
urllo
Score 10.0 out of 10
N/A
urllo, formerly EasyRedir, is a unified link management platform for teams. It is used to control every connection across an organization's digital presence with fast, secure URL redirects, trackable QR codes and branded links. urllo gives marketing, SEO and IT teams one place to manage, optimize and analyze links at scale. No coding skills are required.
$9
per month
Pricing
Outbrainurllo
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Outbrainurllo
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Outbrainurllo
Best Alternatives
Outbrainurllo
Small Businesses
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.1 out of 10
Branch
Branch
Score 7.3 out of 10
Medium-sized Companies
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.1 out of 10
Branch
Branch
Score 7.3 out of 10
Enterprises
LinkedIn Marketing Solutions
LinkedIn Marketing Solutions
Score 8.5 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
Outbrainurllo
Likelihood to Recommend
1.5
(17 ratings)
10.0
(1 ratings)
Usability
7.8
(5 ratings)
-
(0 ratings)
Support Rating
7.5
(6 ratings)
10.0
(1 ratings)
User Testimonials
Outbrainurllo
Likelihood to Recommend
Outbrain
If your client or organization is running a high volume awareness campaign, Outbrain would be a platform to diversify your mix with. Pretty low maintenance and easy to set up, you can get ads running in a few minutes. If your primary goal is conversions, there are probably better channels you can use where the targeting is a little more transparent and would likely see a higher avg conversion rate.
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urllo
If you're trying to point a domain name to a new home to stay, EasyRedir probably isn't the solution for you - you should have your hosting company handle that. But if you're looking to swap out the link the domain points to on a fairly regular basis, this service is the perfect solution.
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Pros
Outbrain
  • Website network: Outbrain provides high-quality websites in its network so that you can get a quality audience.
  • Affordable pricing: The CPC offered by Outbrain is relatively cheaper than other alternatives.
  • Content dashboard: The dashboard allows you to edit the content before publishing it on Outbrain's platform.
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urllo
  • Allow you to manage multiple domains.
  • All in one place.
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Cons
Outbrain
  • Customer Service - Speaking to a human is nearly impossible, there is no "chat" function, and no phone number immediately available. Ultimately, I've had to email a generic CS contact and wait several days before heading back.
  • High Number of Guidelines - The number of guidelines one must meet before using Outbrain is much higher than any other ad platform I've used. Most of them are highly specific and not necessarily items that a website would have out-of-the-box.
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urllo
  • Sometimes the Twitter links hosting the parent URL show old data from the previous links that EasyRedir pointed to, but I'm not sure if this is something EasyRedir is responsible for.
  • Their manager used to be super simple. It's updated and more modern now, but I think I liked the simpler version better.
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Usability
Outbrain
The use case is very obvious, brand awareness and low cost conversions because of its reach in billions. The platform is easy to use, well sorted and defined with good click optimized algorithms and brands can use it without hesitation. If monitored well and optimized accordingly, this can prove to be one of the best advertising channels.
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urllo
No answers on this topic
Support Rating
Outbrain
We had an account manager assigned to us, but they really didn't offer too much help outside of the financial side of things. We used the self-serve platform with mild suggestions every few weeks from our reps amounting to "spend a bit more here."
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urllo
We found this service at just the right time when we needed it and it was perfect for us. It's consistent and reliable and I can't imagine not using it. We use it every day.
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Alternatives Considered
Outbrain
Here at AdRizer my personal ad sources primarily revolve around Google Ads & Outbrain. Taboola is extremely similar to Outbrain minus the fact that strategies are dictated on the account level unlike by campaign with Outbrain
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urllo
No answers on this topic
Return on Investment
Outbrain
  • None. My perspective is that further testing is needed as well as additional tracking capabilities applied to be able to assess value. However, it's a CPC model and relatively inexpensive in regards to additional reach, especially if it's packaged in with an Earned media push into the marketplace.
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urllo
  • For us, it's just a quick and easy solution. Not too sure of the effect on ROI.
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ScreenShots

urllo Screenshots

Screenshot of the urllo dashboard showing traffic by redirect group.Screenshot of how to create a redirect within urllo.Screenshot of the general urllo dashboard.Screenshot of urllo SSL/TLS certificate management.Screenshot of urllo QR code creation/management within the platform.