Percolate, now part of Seismic vs. VistaCreate

Very useful for the management, planning, and programming of all social networks, as well as marketing campaigns. One of the best tools to make life easier for community managers and automate daily tasks such as content publishing. It is my favorite for managing my clients' networks.

Incentivized

VistaCreate is well suited for creating engaging content for users of all age groups. There are beautiful, modern templates and a variety of shapes and animations to choose from. Most importantly, the cost is inexpensive, and you get that bang for your buck. An attractive feature is the ability to upload music, or choose from the library, to add to your content piece. It's quite clever, as this allows the reader to engage in more than one sense e.g., animated content versus static text. The reader hears music, and the content is animated and visually appealing. This allows keywords to be highlighted. The probability of communicating your message in this manner is increased.

Incentivized

• Create social content from briefing all the way through to the approval process.
• Social planner for managing topics and content streams across multiple channels.
• Robust API and integrations.
• Image library (with cost-free access/rights to stock photo libraries).
• Frequent updates to the platform.
• Built-in community management.

Incentivized

• Certificate design
• Social media communications
• Conversion of designs into various file formats e.g. mp4, jpg, pdf
• PowerPoint designs

Incentivized

• A lot of the features in Percolate are very well built, but only provide the bare minimum as features go. Its editorial calendar for example lacks export/import features and its multimedia repository only supports images. In many ways, Percolate is trying very hard to be too much at the same time.
• At the moment, Percolate lacks user level management. We can add users who need to be moderated before posting, but it is for example not possible to add users just for one specific function (like the multimedia database).

• Difficult to design content on mobile phone
• Mobile designs do not sync with desktop app

Incentivized

Percolate is a great tool for us, because we need the approval process workflows. The training was great when we first signed on, and the interface is very user friendly. We have trained our interns to use it as well with no issues. It makes keeping up with our content calendar a breeze and we can easily see what posts have been approved and which ones are still pending at a quick glance

Incentivized

Rarely has a company shown this much support during implementation. This almost got to the point where it was too much hand holding. Sometimes, social teams just want the keys to the car so they can drive it themselves instead of waiting on someone to drive along with them...

Percolate and Falcon have many similarities and provide many of the same features, however Percolate felt a bit more robust than Falcon, although it does come with a higher price tag to match. Both platforms are excellent for content approval workflows, content scheduling, and community management. Percolate offers additional features such as an Asset Management Library and a section for creative briefs and collaboration with internal teams.

Incentivized

In my view, VistaCreate is easier to navigate and design content. The templates are fun and appealing. The availability of Shutterstock photos is endless. The version history is saved so that work is not lost. There is a brand feature that automatically selects color themes to support branding. It is easy to export content to your desired file type.

Incentivized

• Percolate has made it much easier to communicate between teams and has provided a return on investment in that area in particular.
• Percolate also helps save time because you are able to schedule social media posts across channels easily.
• It has also been an easy way to work with remote team members, which is very helpful.

Incentivized

• Improved communication with staff
• Improved brand presence on social media
• Ability to appeal to all age groups
• Improved staff morale

Incentivized