Percolate, now part of Seismic

Percolate, now part of Seismic

40 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Percolate, now part of Seismic	Score9 out of 10	Enterprise companies (1,001+ employees)	Percolate was a content marketing platform designed to help large brands create content and manage marketing campaigns. The product's capabilities have been integrated into the Seismic platform's digital marketing capabilities, and Percolate is no longer available for sale standalone.	N/A

Pricing

Percolate, now part of Seismic

No answers on this topic

Pricing Offerings
Percolate, now part of Seismic
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
Yes

Required

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Community Pulse
Key User Insights
	Percolate, now part of Seismic
Considered Both Products	Discontinued Products Verified User Chose Percolate, now part of Seismic Percolate is the only software I used so far, which allowed me to create marketing campaigns. Incentivized Helpful? Verified User Chose Percolate, now part of Seismic Percolate and Falcon have many similarities and provide many of the same features, however Percolate felt a bit more robust than Falcon, although it does come with a higher price tag to match. Both platforms are excellent for content approval workflows, content scheduling, and … Incentivized Helpful? Jennifer Peters Director of Marketing & eCommerce in Marketing at Cokesbury (Retail, 201-500 employees) Chose Percolate, now part of Seismic Social publishing tools are very good, better than competitors. Percolate is constantly adding new features and functionality and can manage the workload and storage that Domo can’t. Incentivized Helpful? Verified User Chose Percolate, now part of Seismic Everything is better than Percolate. It is better than the free version of HootSuite. Incentivized Helpful? Verified User Chose Percolate, now part of Seismic Percolate provided a more robust portfolio of offerings in the social space. We felt that although Percolate was not the cheapest, that it provides the most value to our social strategy and has been instrumental in getting us to the place we are now. Incentivized Helpful? Verified User Chose Percolate, now part of Seismic Percolate has much more functionality than Social Studio. Social Studio is really only meant to be used as a social publishing platform. Percolate does social publishing much better, has a great file management system, has a calendar for more than just social, and has the … Incentivized Helpful? Ashlee Taylor, MBA Senior Marketing Analyst in Marketing at HCC Medical Insurance Services (Insurance, 51-200 employees) Chose Percolate, now part of Seismic The free version of Hootsuite does not support the approval process so that did not work for our organization. Percolate was much more user friendly than Spredfast, has a more streamlined calendar view, and has more reporting features for data analysis. The approval workflow … Incentivized Helpful? Topher Cusumano Head Writer, Classic Select Brands Social + Digital Team in Social Media at Marriott International (Hospitality, 10,001+ employees) Chose Percolate, now part of Seismic I was trained on Percolate from the time I started my position. Incentivized Helpful? Olin Graczyk Director of Digital Strategy in Marketing at Red Fuse Communications (Marketing and Advertising, 501-1000 employees) Chose Percolate, now part of Seismic Three major areas separate Percolate from the competition in my POV: They view themselves as truly, an all-in-one SaaS model. Other large, enterprise platforms, like Sprinklr, have the old a la carte approach to their platforms. Everything is extra. Every new addition or … Incentivized Helpful? Jasmeet S Babra Marketing Data Analyst in Marketing at Brandify (Information Technology and Services, 11-50 employees) Chose Percolate, now part of Seismic I have used tools like Hootsuite and Trello to manage social media and different tasks and activities respectively. Trello is a great tool to keep track of your projects and campaigns. Unfortunately, Percolate is not that sophisticated. Percolate is slow compared to Trello and … Incentivized Helpful? Nancy Ryerson Marketing Officer in Marketing at The Michael J. Fox Foundation for Parkinson's Research (Research, 51-200 employees) Chose Percolate, now part of Seismic Percolate is more robust and user-friendly than other tools we've used. The collaborative feature in particular was very attractive, and made it stand out for us against products like Sprout Social. The photo editing tool is also very useful and superior to tools that are … Incentivized Helpful? Verified User Chose Percolate, now part of Seismic The main features that attracted us to Percolate were the editorial calendar and the multimedia database. Additionally, the ability to take content beyond the usual social channels and interface with Wordpress AND bring in (paid) third party content made the purchase choice … Helpful?
	Would buy again
	No answers on this topic
	Delivers good value for the price
	No answers on this topic
	Happy with the feature set
	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic
	Implementation went as expected
No answers on this topic

Features

Percolate, now part of Seismic

Comparison of Content Creation features of Percolate, now part of Seismic
Feature	Percolate, now part of Seismic 8.5 13 Ratings 8% above category average
Ideation	7.011 Ratings
Approval workflows	9.013 Ratings
Content collaboration	9.011 Ratings
Content calendar	8.013 Ratings
Network for content licensing/production	9.34 Ratings

Comparison of Content Publishing features of Percolate, now part of Seismic
Feature	Percolate, now part of Seismic 7.8 13 Ratings 0% below category average
Content hub	8.012 Ratings
Content distribution	8.012 Ratings
Content promotion	7.010 Ratings
Content automation	8.012 Ratings

Comparison of Content Reporting & Analytics features of Percolate, now part of Seismic
Feature	Percolate, now part of Seismic 7.3 13 Ratings 1% below category average
Closed-loop tracking and reporting	7.011 Ratings
Content performance analytics	7.013 Ratings
Campaign optimization dashboard	8.03 Ratings

Best Alternatives
	Percolate, now part of Seismic
Small Businesses	Contently Score9.9 out of 10
Medium-sized Companies	CoSchedule Marketing Suite Score10 out of 10
Enterprises	PathFactory Score8.3 out of 10
All Alternatives	View all alternatives

User Ratings
	Percolate, now part of Seismic
Likelihood to Recommend	9.0 (14 ratings)
Likelihood to Renew	10.0 (2 ratings)
Implementation Rating	9.0 (1 ratings)

User Testimonials
	Percolate, now part of Seismic
Likelihood to Recommend	Discontinued Products Very useful for the management, planning, and programming of all social networks, as well as marketing campaigns. One of the best tools to make life easier for community managers and automate daily tasks such as content publishing. It is my favorite for managing my clients' networks. Incentivized Inés Prieto R&D / Product Development Engineer - Quality Read full review
Pros	Discontinued Products Create social content from briefing all the way through to the approval process. Social planner for managing topics and content streams across multiple channels. Robust API and integrations. Image library (with cost-free access/rights to stock photo libraries). Frequent updates to the platform. Built-in community management. Incentivized Olin Graczyk Director of Digital Strategy Read full review
Cons	Discontinued Products A lot of the features in Percolate are very well built, but only provide the bare minimum as features go. Its editorial calendar for example lacks export/import features and its multimedia repository only supports images. In many ways, Percolate is trying very hard to be too much at the same time. At the moment, Percolate lacks user level management. We can add users who need to be moderated before posting, but it is for example not possible to add users just for one specific function (like the multimedia database). Verified User Read full review
Likelihood to Renew	Discontinued Products Percolate is a great tool for us, because we need the approval process workflows. The training was great when we first signed on, and the interface is very user friendly. We have trained our interns to use it as well with no issues. It makes keeping up with our content calendar a breeze and we can easily see what posts have been approved and which ones are still pending at a quick glance Incentivized Ashlee Taylor, MBA Senior Marketing Analyst Read full review
Usability	Discontinued Products Easy to set up approval flows, but not always necessary to follow all the requires steps Incentivized Verified User Read full review
Implementation Rating	Discontinued Products Rarely has a company shown this much support during implementation. This almost got to the point where it was too much hand holding. Sometimes, social teams just want the keys to the car so they can drive it themselves instead of waiting on someone to drive along with them... Verified User Read full review
Alternatives Considered	Discontinued Products Percolate and Falcon have many similarities and provide many of the same features, however Percolate felt a bit more robust than Falcon, although it does come with a higher price tag to match. Both platforms are excellent for content approval workflows, content scheduling, and community management. Percolate offers additional features such as an Asset Management Library and a section for creative briefs and collaboration with internal teams. Incentivized Verified User Read full review
Return on Investment	Discontinued Products Percolate has made it much easier to communicate between teams and has provided a return on investment in that area in particular. Percolate also helps save time because you are able to schedule social media posts across channels easily. It has also been an easy way to work with remote team members, which is very helpful. Incentivized Nancy Ryerson Marketing Officer Read full review
ScreenShots	Percolate, now part of Seismic Screenshots