What users are saying about
30 Ratings
30 Ratings
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Score 7.7 out of 101

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Likelihood to Recommend

Percolate

If you are a community manager or social media manager looking for a tool that focuses solely on content creation, Percolate is a perfect tool. Unlike most other tools, Percolate provides everything you need to build visually appealing content. This includes access to Getty Images, Shutterstock and your own built in media database with no limits on image storage.The tool is less suitable as a listening/response tool (like Hootsuite), even though it does have support for this built in. Percolate also provides excellent feedback on the results of your content, so you can see how well it did based off the metrics that really matter; like, reach, shares, virality. The content creation tool even includes a built in image editor that offers brand friendly tools like logo drop-in, titles using your brand font and colors and other handy tools. These are often things that would need to be outsourced to a creative team, but can now be accomplished in under a minute. The vendor includes a multi-stage onboarding procedure which starts with your account manager, followed by a brand onboarding tool and other online tools to learn about your brand voice and brand creative guidelines (like colors and logos). The end result is a tool that "knows" who you are
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Feature Rating Comparison

Content Creation

Percolate
8.4
Ideation
Percolate
8.6
Approval workflows
Percolate
8.0
Content collaboration
Percolate
8.7
Content calendar
Percolate
8.6
Network for content licensing/production
Percolate
8.2

Content Publishing

Percolate
8.4
Content hub
Percolate
7.5
Content distribution
Percolate
9.5
Content promotion
Percolate
8.7
Content automation
Percolate
8.1

Content Reporting & Analytics

Percolate
7.7
Closed-loop tracking and reporting
Percolate
8.5
Content performance analytics
Percolate
7.0

Pros

  • The asset management library was particularly useful as we could store all content in one place, organized by client and into different category folders, until we were ready to use the assets.
  • Percolate has a seamless and easy-to-use content approval workflow which makes it very easy to send and receive approvals with our clients.
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Cons

  • The file management system is pretty good but there is always room for improvement. Searching for items can be tricky when you have a large library
  • Search in general could be better. I would love to search through social posts I made using the verbage in the post.
  • Sometimes making a simple post requires so many clicks.
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Likelihood to Renew

Percolate8.0
Based on 1 answer
As we have grown to implement Percolate with more and more people within our company, we have also run into more features we'd like to see in the app. The Percolate team has been extremely understanding about these requests, and even visited our offices to sit and listen to exactly what we are looking for. Assuming these new features make it into production with them, we'll definitely stay with Percolate for the long term
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Implementation

Percolate9.0
Based on 1 answer
Rarely has a company shown this much support during implementation. This almost got to the point where it was too much hand holding. Sometimes, social teams just want the keys to the car so they can drive it themselves instead of waiting on someone to drive along with them...
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Alternatives Considered

I have used tools like Hootsuite and Trello to manage social media and different tasks and activities respectively. Trello is a great tool to keep track of your projects and campaigns. Unfortunately, Percolate is not that sophisticated. Percolate is slow compared to Trello and lacks features like tagging teammates on comments & cards, checklists, image upload and google drive integration and email notifications for cards you are subscribed for. Hootsuite excels in social media post scheduling and is a default tool which comes to mind
Jasmeet S Babra profile photo

Return on Investment

  • Percolate has streamlined our marketing campaign creation process
  • Helps us keep track of engagement on social posts
  • Keeps us organized
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Pricing Details

Percolate

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details