A Comprehensive Solution to your Social Content Management Needs.
Updated October 10, 2016
A Comprehensive Solution to your Social Content Management Needs.
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Percolate
Percolate is a tool, and essentially the "hub", for our global social media marketing efforts. We currently utilize Percolate with our clients to resolve the following:
- Global and local social content calendarizing
- Access to image libraries that help subsidize costs and manage image rights
- Global and local templating to create consistency across markets
- Sharing social briefs across global markets
- Providing management of releases with user generated content
- Multiple user role management
- Structured content approval across all stakeholders
- Create social content from briefing all the way through to the approval process.
- Social planner for managing topics and content streams across multiple channels.
- Robust API and integrations.
- Image library (with cost-free access/rights to stock photo libraries).
- Frequent updates to the platform.
- Built-in community management.
- At times the platform can be buggy.
- Analytics tool could be more robust.
- Would be nice to have a stronger social listening component.
- We've been able to consolidate our software/platform needs leading to lower annual costs.
- Less creative resources needed for day-to-day content freeing up hours to dedicate elsewhere.
- Less legal involvement needed, freeing up consult hours.
- Access to image library has driven down annual costs of social stock photography needs.
Three major areas separate Percolate from the competition in my POV:
- They view themselves as truly, an all-in-one SaaS model. Other large, enterprise platforms, like Sprinklr, have the old a la carte approach to their platforms. Everything is extra. Every new addition or component comes at a cost and does not automatically update your license. Percolate has a different approach. If it is an update and it is good for the platform, you should get it. Therefore, they update the tool OFTEN and always evolving the functionality.
- Which leads to my next point, Percolate wants to build the best-in-class social content management tool, period. Therefore, they are not chasing ways to upcharge you with new functions and modules. They focus on their core product and make it better and better.
- Lastly, the pricing is simple and easy to understand. The cost is the cost.. no hidden details. Good luck getting that transparency with platforms like Sprinklr or Radian6.