Robust all-in-one tool
August 24, 2018
Robust all-in-one tool
Score 6 out of 10
Overall Satisfaction with Percolate
My agency used Percolate to manage many social media profiles on behalf of multiple clients. It allowed us to streamline communications both internally as well as with our clients, seamlessly coordinating content creation, approvals, and scheduling. It also allowed for easy community management, with all engagement taking place within Percolate rather than across so many different individual social apps.
- The asset management library was particularly useful as we could store all content in one place, organized by client and into different category folders, until we were ready to use the assets.
- Percolate has a seamless and easy-to-use content approval workflow which makes it very easy to send and receive approvals with our clients.
- Percolate is enterprise-level software with a high price tag to match. It is extremely robust and flexible for large agencies or those managing a lot of accounts with many contributors, but might not be the right fit for smaller agencies.
7 - Our internal team comprised of one Social Media Director and two Social Media Managers who used Percolate on a day to day basis. Our creative team, comprised of art directors and copywriters, also leveraged Percolate to upload assets and share them with the social media team prior to submission to the clients for review.
- Our content approval workflow improved significantly once we onboarded Percolate. No more need to send PDF's back and forth via email.
- Percolate also has solid analytics capabilities built in, making it easy to provide reporting to our clients on a regular basis.
Percolate and Falcon have many similarities and provide many of the same features, however Percolate felt a bit more robust than Falcon, although it does come with a higher price tag to match. Both platforms are excellent for content approval workflows, content scheduling, and community management. Percolate offers additional features such as an Asset Management Library and a section for creative briefs and collaboration with internal teams.
As mentioned previously, Percolate would be a great solution for large agencies with many clients and internal/external contributors. It's a great central 'hub' for content creation and collaboration, removing the need for hundreds of emails back and forth and preventing older versions of content being scheduled accidentally. However, smaller agencies/companies might find it more powerful than they actually need. There were attributes and functionality that my smaller sized agency simply didn't end up using.