TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Perfect Audience (discontinued)

    Score8 out of 10
    N/APerfect Audience was a retargeting solution for X.com (Twitter), and part of Marin Software. The service is no longer available.N/A

    SafeOpt

    Score7 out of 10
    N/AAddShoppers provides social log in solutions to online merchants. Some key features include: Automated Email Responses, Dynamic Content, and Lead Segmentation.

    $17

    Per each 5,000 Monthly Uniques

    Pricing
    Perfect Audience (discontinued)SafeOpt
    Editions & Modules
    No answers on this topic
    Pro
    $17
    Per each 5,000 Monthly Uniques
    Enterprise
    $500+
    Priced based on usage
    Community
    $0
    Up to 5,000 Monthly Uniques
    Offerings
    Pricing Offerings
    Perfect Audience (discontinued)SafeOpt
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup fee$500 per brand
    Additional Details——
    More Pricing Information
    Features
    Perfect Audience (discontinued)SafeOpt
    Ad Network Integration
    Comparison of Ad Network Integration features of Perfect Audience (discontinued) and SafeOpt
    Feature
    Perfect Audience (discontinued)
    8.0
    1 Ratings
    8% above category average
    SafeOpt
    -
    Ratings
    Data Transfer8.01 Ratings00 Ratings
    DSP integration8.01 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Perfect Audience (discontinued) and SafeOpt
    Feature
    Perfect Audience (discontinued)
    8.4
    1 Ratings
    7% above category average
    SafeOpt
    -
    Ratings
    Ad campaign creation8.01 Ratings00 Ratings
    Ad deployment9.01 Ratings00 Ratings
    Display advertising9.01 Ratings00 Ratings
    Ad display and retargeting segmentation8.01 Ratings00 Ratings
    Sequence targeting8.01 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Perfect Audience (discontinued) and SafeOpt
    Feature
    Perfect Audience (discontinued)
    8.3
    1 Ratings
    7% above category average
    SafeOpt
    -
    Ratings
    Ad dashboards8.01 Ratings00 Ratings
    Ad performance reports9.01 Ratings00 Ratings
    Ad conversion tracking9.01 Ratings00 Ratings
    Ad attribution reporting8.01 Ratings00 Ratings
    Cross-channel ad management8.01 Ratings00 Ratings
    Ad forecasting and optimization8.01 Ratings00 Ratings
    Best Alternatives
    Perfect Audience (discontinued)SafeOpt
    Small Businesses
    AdRoll
    Score3.7 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Criteo Commerce Growth
    Score8 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Criteo Commerce Growth
    Score8 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Perfect Audience (discontinued)SafeOpt
    Likelihood to Recommend
    8.0
    (1 ratings)
    8.0
    (1 ratings)
    Usability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    6.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Perfect Audience (discontinued)SafeOpt
    Likelihood to Recommend
    Discontinued Products
    I would recommend Perfect Audience to anyone who wants to use a 3rd party to scale up. I find the audience builder pretty terrible in Google AdWords so I was looking for something a bit easier to use and this fit the bill easily.
    Incentivized
    Read full review
    AddShoppers
    It [AddShoppers Social Login] is well suited for those who are looking to grow their business and able to target the] right customers who visit their websites. They also provide tons of tools and templates to work with. Their email marketing tool will also help to grow [the] customer base very much. They [AddShoppers Social Login is] also very good at creating brand awareness by running multiple campaigns. The customer service which they have is remarkable.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • Great to up your inbound marketing game
    • The bulk uploading feature is great and makes it easy to upload numerous ad campaigns
    • Can customize each ad easily
    Incentivized
    Read full review
    AddShoppers
    • Easy to implement and work with.
    • Excellent customer support with lots of creative ideas.
    • What they promise is what they do .
    • They [are] able to increase website conversion rate thereby it increase[s] our sales.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • Constantly left Googling how to do things because the system is sometimes confusing
    • Weak native reporting
    • Landing page editor needs work
    Incentivized
    Read full review
    AddShoppers
    • [The] dashboard has a limited number of details where we [are not] able to fetch for what we need.
    • Social sharing could have been much better.
    • Sometimes it does slow down our sites when we install their widget, but having [the] best customer support helps us to overcome this issue.
    Incentivized
    Read full review
    Usability
    Discontinued Products
    The bulk uploading feature is certainly my preferred feature of Perfect Audience. This tool has made creating new ad campaigns quick and easy. I used to have to upload facebook then Instagram then another social media page and instead I upload everything all at once and it certainly makes it easier for all of us.
    Incentivized
    Read full review
    AddShoppers
    No answers on this topic
    Support Rating
    Discontinued Products
    The support team could be a little more useful. After our implementation calls and getting everything setup, we did feel that they were not as responsive and I did find myself googling solutions to things that the support team could have helped us with.
    Incentivized
    Read full review
    AddShoppers
    No answers on this topic
    Alternatives Considered
    Discontinued Products
    I have used Google Ads which has a difficult interface to use as well as Ad Roll. Perfect Audience beats them both in functionality and usability.
    Incentivized
    Read full review
    AddShoppers
    We never used [any] other product for our marketing purpose. We thought of giving a try to improve our sales and increase our brand awareness. We never regret of choosing this as our priority. They always backup us with their customer support with great ideas and plans which is very effective to improve our sales.
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • The convenience of Perfect Audience has made things smoother for us. This convenience means less time spent managing ads and more time focusing on running our business.
    • Re-marketing features have been superior to AdWords.
    Incentivized
    Read full review
    AddShoppers
    • I see only positive impact when started using it.
    • It increased our organic sales in short period of time.
    • Brand awareness was done properly.
    • We are able to focus on right customer at right time.
    • Only thing they need to improve is their dashboard feature.
    Incentivized
    Read full review
    ScreenShots