Perfect Audience vs. AdButler

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Perfect Audience
Score 8.0 out of 10
N/A
N/AN/A
AdButler
Score 9.0 out of 10
N/A
AdButler is an advertisement serving and retargeting software solution offered by Sparklit.N/A
Pricing
Perfect AudienceAdButler
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Perfect AudienceAdButler
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Perfect AudienceAdButler
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
Perfect AudienceAdButler
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Perfect Audience
8.0
1 Ratings
8% above category average
AdButler
8.0
1 Ratings
8% above category average
Data Transfer8.01 Ratings00 Ratings
DSP integration8.01 Ratings8.01 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Perfect Audience
8.4
1 Ratings
7% above category average
AdButler
8.5
1 Ratings
8% above category average
Ad campaign creation8.01 Ratings9.01 Ratings
Ad deployment9.01 Ratings8.01 Ratings
Display advertising9.01 Ratings9.01 Ratings
Ad display and retargeting segmentation8.01 Ratings8.01 Ratings
Sequence targeting8.01 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Perfect Audience
8.3
1 Ratings
6% above category average
AdButler
9.0
1 Ratings
14% above category average
Ad dashboards8.01 Ratings9.01 Ratings
Ad performance reports9.01 Ratings10.01 Ratings
Ad conversion tracking9.01 Ratings10.01 Ratings
Ad attribution reporting8.01 Ratings9.01 Ratings
Cross-channel ad management8.01 Ratings8.01 Ratings
Ad forecasting and optimization8.01 Ratings8.01 Ratings
Best Alternatives
Perfect AudienceAdButler
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.5 out of 10
Google Ad Manager
Google Ad Manager
Score 8.5 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.6 out of 10
The Trade Desk
The Trade Desk
Score 6.6 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 9.0 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Perfect AudienceAdButler
Likelihood to Recommend
8.0
(1 ratings)
9.0
(1 ratings)
Usability
9.0
(1 ratings)
-
(0 ratings)
Support Rating
6.0
(1 ratings)
-
(0 ratings)
User Testimonials
Perfect AudienceAdButler
Likelihood to Recommend
Marin Software
I would recommend Perfect Audience to anyone who wants to use a 3rd party to scale up. I find the audience builder pretty terrible in Google AdWords so I was looking for something a bit easier to use and this fit the bill easily.
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Sparklit
AdButler is suitable for any company size but I would said that it is better for small to medium-sized agencies. AdButler is highly scalable but the control panel/dashboard could be challenging to manage if you have many campaigns or many users. It's also a good alternative for ad networks, which would like to manage multiple relationships with publishers.
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Pros
Marin Software
  • Great to up your inbound marketing game
  • The bulk uploading feature is great and makes it easy to upload numerous ad campaigns
  • Can customize each ad easily
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Sparklit
  • Organize your online publishers
  • Organize your campaigns
  • Reports are very simple and easy to read
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Cons
Marin Software
  • Constantly left Googling how to do things because the system is sometimes confusing
  • Weak native reporting
  • Landing page editor needs work
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Sparklit
  • Assigning multiple video publishers to a single campaign is something that they need to improve
  • The publisher dashboard is a little complicated to understand
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Usability
Marin Software
The bulk uploading feature is certainly my preferred feature of Perfect Audience. This tool has made creating new ad campaigns quick and easy. I used to have to upload facebook then Instagram then another social media page and instead I upload everything all at once and it certainly makes it easier for all of us.
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Sparklit
No answers on this topic
Support Rating
Marin Software
The support team could be a little more useful. After our implementation calls and getting everything setup, we did feel that they were not as responsive and I did find myself googling solutions to things that the support team could have helped us with.
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Sparklit
No answers on this topic
Alternatives Considered
Marin Software
I have used Google Ads which has a difficult interface to use as well as Ad Roll. Perfect Audience beats them both in functionality and usability.
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Sparklit
AdButler is very convenient and very cost effective. Additionally, when you change a setup at the ad level, the server shows the change immediately; there's no delay. Ad Manager is better when you manage a significant amount of campaigns and users, but it's not that cheap in the end and you always have to wait for any change. EPOM is also a good solution, but the look and feel are old and it's complicated for some users to manage properly.
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Return on Investment
Marin Software
  • The convenience of Perfect Audience has made things smoother for us. This convenience means less time spent managing ads and more time focusing on running our business.
  • Re-marketing features have been superior to AdWords.
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Sparklit
  • AdButler is very affordable and your ROI would be good always
  • It's also highly scalable
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ScreenShots