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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Perfect Audience (discontinued)

    Score8 out of 10
    N/APerfect Audience was a retargeting solution for X.com (Twitter), and part of Marin Software. The service is no longer available.N/A

    AdButler

    Score9 out of 10
    N/AAdButler is an advertisement serving and retargeting software solution offered by Sparklit.N/A
    Pricing
    Perfect Audience (discontinued)AdButler
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Perfect Audience (discontinued)AdButler
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Perfect Audience (discontinued)AdButler
    Ad Network Integration
    Comparison of Ad Network Integration features of Perfect Audience (discontinued) and AdButler
    Feature
    Perfect Audience (discontinued)
    8.0
    1 Ratings
    8% above category average
    AdButler
    8.0
    1 Ratings
    8% above category average
    Data Transfer8.01 Ratings00 Ratings
    DSP integration8.01 Ratings8.01 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Perfect Audience (discontinued) and AdButler
    Feature
    Perfect Audience (discontinued)
    8.4
    1 Ratings
    7% above category average
    AdButler
    8.5
    1 Ratings
    8% above category average
    Ad campaign creation8.01 Ratings9.01 Ratings
    Ad deployment9.01 Ratings8.01 Ratings
    Display advertising9.01 Ratings9.01 Ratings
    Ad display and retargeting segmentation8.01 Ratings8.01 Ratings
    Sequence targeting8.01 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Perfect Audience (discontinued) and AdButler
    Feature
    Perfect Audience (discontinued)
    8.3
    1 Ratings
    7% above category average
    AdButler
    9.0
    1 Ratings
    15% above category average
    Ad dashboards8.01 Ratings9.01 Ratings
    Ad performance reports9.01 Ratings10.01 Ratings
    Ad conversion tracking9.01 Ratings10.01 Ratings
    Ad attribution reporting8.01 Ratings9.01 Ratings
    Cross-channel ad management8.01 Ratings8.01 Ratings
    Ad forecasting and optimization8.01 Ratings8.01 Ratings
    Best Alternatives
    Perfect Audience (discontinued)AdButler
    Small Businesses
    AdRoll
    Score3.7 out of 10
    AdRoll
    Score3.7 out of 10
    Medium-sized Companies
    Criteo Commerce Growth
    Score8 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    Enterprises
    Criteo Commerce Growth
    Score8 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Perfect Audience (discontinued)AdButler
    Likelihood to Recommend
    8.0
    (1 ratings)
    9.0
    (1 ratings)
    Usability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    6.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Perfect Audience (discontinued)AdButler
    Likelihood to Recommend
    Discontinued Products
    I would recommend Perfect Audience to anyone who wants to use a 3rd party to scale up. I find the audience builder pretty terrible in Google AdWords so I was looking for something a bit easier to use and this fit the bill easily.
    Incentivized
    Read full review
    Sparklit
    AdButler is suitable for any company size but I would said that it is better for small to medium-sized agencies. AdButler is highly scalable but the control panel/dashboard could be challenging to manage if you have many campaigns or many users. It's also a good alternative for ad networks, which would like to manage multiple relationships with publishers.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • Great to up your inbound marketing game
    • The bulk uploading feature is great and makes it easy to upload numerous ad campaigns
    • Can customize each ad easily
    Incentivized
    Read full review
    Sparklit
    • Organize your online publishers
    • Organize your campaigns
    • Reports are very simple and easy to read
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • Constantly left Googling how to do things because the system is sometimes confusing
    • Weak native reporting
    • Landing page editor needs work
    Incentivized
    Read full review
    Sparklit
    • Assigning multiple video publishers to a single campaign is something that they need to improve
    • The publisher dashboard is a little complicated to understand
    Incentivized
    Read full review
    Usability
    Discontinued Products
    The bulk uploading feature is certainly my preferred feature of Perfect Audience. This tool has made creating new ad campaigns quick and easy. I used to have to upload facebook then Instagram then another social media page and instead I upload everything all at once and it certainly makes it easier for all of us.
    Incentivized
    Read full review
    Sparklit
    No answers on this topic
    Support Rating
    Discontinued Products
    The support team could be a little more useful. After our implementation calls and getting everything setup, we did feel that they were not as responsive and I did find myself googling solutions to things that the support team could have helped us with.
    Incentivized
    Read full review
    Sparklit
    No answers on this topic
    Alternatives Considered
    Discontinued Products
    I have used Google Ads which has a difficult interface to use as well as Ad Roll. Perfect Audience beats them both in functionality and usability.
    Incentivized
    Read full review
    Sparklit
    AdButler is very convenient and very cost effective. Additionally, when you change a setup at the ad level, the server shows the change immediately; there's no delay. Ad Manager is better when you manage a significant amount of campaigns and users, but it's not that cheap in the end and you always have to wait for any change. EPOM is also a good solution, but the look and feel are old and it's complicated for some users to manage properly.
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • The convenience of Perfect Audience has made things smoother for us. This convenience means less time spent managing ads and more time focusing on running our business.
    • Re-marketing features have been superior to AdWords.
    Incentivized
    Read full review
    Sparklit
    • AdButler is very affordable and your ROI would be good always
    • It's also highly scalable
    Incentivized
    Read full review
    ScreenShots