TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Perfect Audience (discontinued)

    Score8 out of 10
    N/APerfect Audience was a retargeting solution for X.com (Twitter), and part of Marin Software. The service is no longer available.N/A

    Vungle

    Score8 out of 10
    N/AVungle headquartered in San Francisco offers their eponymous mobile in-app advertising technology platform.N/A
    Pricing
    Perfect Audience (discontinued)Vungle
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Perfect Audience (discontinued)Vungle
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Perfect Audience (discontinued)Vungle
    Ad Network Integration
    Comparison of Ad Network Integration features of Perfect Audience (discontinued) and Vungle
    Feature
    Perfect Audience (discontinued)
    8.0
    1 Ratings
    8% above category average
    Vungle
    -
    Ratings
    Data Transfer8.01 Ratings00 Ratings
    DSP integration8.01 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Perfect Audience (discontinued) and Vungle
    Feature
    Perfect Audience (discontinued)
    8.4
    1 Ratings
    7% above category average
    Vungle
    -
    Ratings
    Ad campaign creation8.01 Ratings00 Ratings
    Ad deployment9.01 Ratings00 Ratings
    Display advertising9.01 Ratings00 Ratings
    Ad display and retargeting segmentation8.01 Ratings00 Ratings
    Sequence targeting8.01 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Perfect Audience (discontinued) and Vungle
    Feature
    Perfect Audience (discontinued)
    8.3
    1 Ratings
    7% above category average
    Vungle
    -
    Ratings
    Ad dashboards8.01 Ratings00 Ratings
    Ad performance reports9.01 Ratings00 Ratings
    Ad conversion tracking9.01 Ratings00 Ratings
    Ad attribution reporting8.01 Ratings00 Ratings
    Cross-channel ad management8.01 Ratings00 Ratings
    Ad forecasting and optimization8.01 Ratings00 Ratings
    Best Alternatives
    Perfect Audience (discontinued)Vungle
    Small Businesses
    AdRoll
    Score3.7 out of 10
    Google AdMob
    Score6.9 out of 10
    Medium-sized Companies
    Criteo Commerce Growth
    Score8 out of 10
    No answers on this topic
    Enterprises
    Criteo Commerce Growth
    Score8 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Perfect Audience (discontinued)Vungle
    Likelihood to Recommend
    8.0
    (1 ratings)
    7.0
    (1 ratings)
    Usability
    9.0
    (1 ratings)
    7.0
    (1 ratings)
    Support Rating
    6.0
    (1 ratings)
    5.0
    (1 ratings)
    User Testimonials
    Perfect Audience (discontinued)Vungle
    Likelihood to Recommend
    Discontinued Products
    I would recommend Perfect Audience to anyone who wants to use a 3rd party to scale up. I find the audience builder pretty terrible in Google AdWords so I was looking for something a bit easier to use and this fit the bill easily.
    Incentivized
    Read full review
    Vungle
    Vungle works well for branding and performance as video is a high impact format that and that has good CTRs and CVRs. However, for advertisers without a lot of budget, Vungle may not be a good option as the CPMs on the exchange are very high. For branding there are alternatives that have a more developed product, where video can be targeted near content the user may like, like Teads.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • Great to up your inbound marketing game
    • The bulk uploading feature is great and makes it easy to upload numerous ad campaigns
    • Can customize each ad easily
    Incentivized
    Read full review
    Vungle
    • You can work on a CPI basis on the network level.
    • Strong in the US. A lot of inventory there.
    • SSP integration very fast and good technical team.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • Constantly left Googling how to do things because the system is sometimes confusing
    • Weak native reporting
    • Landing page editor needs work
    Incentivized
    Read full review
    Vungle
    • Product development. They have not evolved their product significantly still offering the same videos they had 3 years ago.
    • Slow to respond to product questions.
    • Not enough scale on APAC GEOS.
    Incentivized
    Read full review
    Usability
    Discontinued Products
    The bulk uploading feature is certainly my preferred feature of Perfect Audience. This tool has made creating new ad campaigns quick and easy. I used to have to upload facebook then Instagram then another social media page and instead I upload everything all at once and it certainly makes it easier for all of us.
    Incentivized
    Read full review
    Vungle
    I would say is a standard video SSP. The reporting dashboard is well designed and easy to use and throttling options are standard. They seem to be confident about their inventory and they don't really evolve their product and add new betas or create audiences or do anything out of the ordinary.
    Incentivized
    Read full review
    Support Rating
    Discontinued Products
    The support team could be a little more useful. After our implementation calls and getting everything setup, we did feel that they were not as responsive and I did find myself googling solutions to things that the support team could have helped us with.
    Incentivized
    Read full review
    Vungle
    Their support team is a bit slow. You have to re-send your email questions constantly because the first email never gets a reply. Their core business is still the ad network which does not involve a lot of human interaction so they are still working on how to evolve their account management team to be an exchange.
    Incentivized
    Read full review
    Alternatives Considered
    Discontinued Products
    I have used Google Ads which has a difficult interface to use as well as Ad Roll. Perfect Audience beats them both in functionality and usability.
    Incentivized
    Read full review
    Vungle
    Vungle stands out as the only video only exchange. It is their main selling point and they have carved out a nice niche that differentiates them from the rest of SSPs. Their main competition, in my opinion, is Teads, which has focused the product more towards branding in order to monetize better for its publishers by getting higher bids.
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • The convenience of Perfect Audience has made things smoother for us. This convenience means less time spent managing ads and more time focusing on running our business.
    • Re-marketing features have been superior to AdWords.
    Incentivized
    Read full review
    Vungle
    • We have gotten good CPAs, but we have had to bid high CPMs.
    • They were reluctant to do a rebate deal, which is something standard once you hit a certain volume of spend, which worsened ROI.
    • No buy sides fees, which is a big plus for profitability.
    Incentivized
    Read full review
    ScreenShots