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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Perfect Audience (discontinued)

    Score8 out of 10
    N/APerfect Audience was a retargeting solution for X.com (Twitter), and part of Marin Software. The service is no longer available.N/A

    Zedo

    Score6 out of 10
    N/AN/A

    $15

    Starting Price Per Month

    Pricing
    Perfect Audience (discontinued)Zedo
    Editions & Modules
    No answers on this topic
    Subscription
    $15.00
    Starting Price Per Month
    Offerings
    Pricing Offerings
    Perfect Audience (discontinued)Zedo
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Perfect Audience (discontinued)Zedo
    Ad Network Integration
    Comparison of Ad Network Integration features of Perfect Audience (discontinued) and Zedo
    Feature
    Perfect Audience (discontinued)
    8.0
    1 Ratings
    8% above category average
    Zedo
    -
    Ratings
    Data Transfer8.01 Ratings00 Ratings
    DSP integration8.01 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Perfect Audience (discontinued) and Zedo
    Feature
    Perfect Audience (discontinued)
    8.4
    1 Ratings
    7% above category average
    Zedo
    10.0
    1 Ratings
    24% above category average
    Ad campaign creation8.01 Ratings10.01 Ratings
    Ad deployment9.01 Ratings10.01 Ratings
    Display advertising9.01 Ratings10.01 Ratings
    Ad display and retargeting segmentation8.01 Ratings00 Ratings
    Sequence targeting8.01 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Perfect Audience (discontinued) and Zedo
    Feature
    Perfect Audience (discontinued)
    8.3
    1 Ratings
    7% above category average
    Zedo
    9.6
    1 Ratings
    21% above category average
    Ad dashboards8.01 Ratings9.01 Ratings
    Ad performance reports9.01 Ratings10.01 Ratings
    Ad conversion tracking9.01 Ratings10.01 Ratings
    Ad attribution reporting8.01 Ratings00 Ratings
    Cross-channel ad management8.01 Ratings9.01 Ratings
    Ad forecasting and optimization8.01 Ratings10.01 Ratings
    Best Alternatives
    Perfect Audience (discontinued)Zedo
    Small Businesses
    AdRoll
    Score3.7 out of 10
    AdRoll
    Score3.7 out of 10
    Medium-sized Companies
    Criteo Commerce Growth
    Score8 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    Enterprises
    Criteo Commerce Growth
    Score8 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Perfect Audience (discontinued)Zedo
    Likelihood to Recommend
    8.0
    (1 ratings)
    8.0
    (1 ratings)
    Usability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    6.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Perfect Audience (discontinued)Zedo
    Likelihood to Recommend
    Discontinued Products
    I would recommend Perfect Audience to anyone who wants to use a 3rd party to scale up. I find the audience builder pretty terrible in Google AdWords so I was looking for something a bit easier to use and this fit the bill easily.
    Incentivized
    Read full review
    Zedo
    The vendor needs to fit the client so the reason I worked with them was that they were not too big or too small for our organization. Also, they were more likely to adapt to our workflow which is great as some vendors in this space wanted us to conform to their processes, which was not wanted.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • Great to up your inbound marketing game
    • The bulk uploading feature is great and makes it easy to upload numerous ad campaigns
    • Can customize each ad easily
    Incentivized
    Read full review
    Zedo
    • Campaign set up in our ad server at the time, 27/7 Real Media's OAS platform.
    • Post-campaign reporting.
    • Our main point of contact, I believe her name was Nafisa, was extremely friendly and became an extension of the team. She really was fun to work with and professional.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • Constantly left Googling how to do things because the system is sometimes confusing
    • Weak native reporting
    • Landing page editor needs work
    Incentivized
    Read full review
    Zedo
    • They had their own ad server and there were regular efforts to get us to move to that ad server which was not industry standard at the time. We already an agreement in place with OAS and also used DFP via agency access but they pushed to use this server and it was not something I really needed to keep discussing with them.
    Incentivized
    Read full review
    Usability
    Discontinued Products
    The bulk uploading feature is certainly my preferred feature of Perfect Audience. This tool has made creating new ad campaigns quick and easy. I used to have to upload facebook then Instagram then another social media page and instead I upload everything all at once and it certainly makes it easier for all of us.
    Incentivized
    Read full review
    Zedo
    No answers on this topic
    Support Rating
    Discontinued Products
    The support team could be a little more useful. After our implementation calls and getting everything setup, we did feel that they were not as responsive and I did find myself googling solutions to things that the support team could have helped us with.
    Incentivized
    Read full review
    Zedo
    No answers on this topic
    Alternatives Considered
    Discontinued Products
    I have used Google Ads which has a difficult interface to use as well as Ad Roll. Perfect Audience beats them both in functionality and usability.
    Incentivized
    Read full review
    Zedo
    I worked with a company called Asentech whose core competence at the time was not campaign management. Zedo replaced them and did a great job. I have since evaluated Theorem, OAO and YourBow and Zedo offers as much if not more than those companies.
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • The convenience of Perfect Audience has made things smoother for us. This convenience means less time spent managing ads and more time focusing on running our business.
    • Re-marketing features have been superior to AdWords.
    Incentivized
    Read full review
    Zedo
    • At the beginning of the month, we had a crush of new campaigns to launch and they stepped up their game to get this accomplished. Also, reporting was done very quickly with a lot of insight into campaign optimization.
    Incentivized
    Read full review
    ScreenShots