Pinterest for Business vs. TikTok for Business

I guess it's good for house-type consumer goods or food. Not very good for the type of products I sell or anything that might be commercial in nature or B2B. At this point, I like it for backlinks and that's about it. Because of their hyper-restrictive TOS, It really does not have any other value for me.

We're able to run ads at scale with positive ROI. It’s easy to use and has a wide user base.

Incentivized

• It is very easy to create a "Pin" and insert it into a predetermined category.
• It is very easy to insert a destination URL in a "Pin".
• It is very easy to insert some quick, concise copy into a "Pin".

• Instant pages
• Cost cap
• Robust analytics

Incentivized

• The Pinterest interface is an organizational horror show. It is very easy to get lost when moving from one module to another.
• They appear to have brutally bad internal communications between departments. After inserting their "tag" onto my site they looked at my prouduct line and decided it violated their TOS. OK, I get that. As I said earlier, a lot of social media companies have an issue with hemp-based products. I deleted the tag and now they keep reminding me that I need to install the tag so they can complete the process to make me a verified merchant. Hey Pinterest, figure it out1 Not that hard!
• Their online seminars are a joke. They are nothing more than cheerleading sessions for Pinterest true-believers. If you want to actually learn something about online marketing avoid their seminars.
• BTW, Pinterest is not good with criticism of any type. I tried constructive criticism and got whacked from their mailing list. I can;t imagine how they might react to the above comments.

• Better CPA based bidding, needs more guard rails
• Accounting issues where payment fails

Incentivized

I really haven't found any other product like Pinterest so I can't make a comparison. The sad thing about Pinterest is it has a lot of potential value for business people and companies and could/should be doing a lot better. Unfortunately, they perpetually get in their own way, over and over and over again.

Better audiences, less bad placements, high engagement

Incentivized

• No real tangible ROI either way. I minimize my time investment partly because of their TOS and partly because their interface is so disorganized.

• Positive ROAS
• Increased scale

Incentivized