PubMatic vs. SmartyAds DSP

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
PubMatic
Score 5.0 out of 10
N/A
PubMatic is an ad serving and retargeting solution. This platform is designed to serve as a control panel that provides users with a single view into their advertiser relationships across every screen, channel and format. The vendor says through workflow automation, real-time analytics and yield management, they are able to enable users to make smarter, faster decisions that drive revenue and streamline operations.N/A
SmartyAds DSP
Score 4.0 out of 10
N/A
SmartyAds DSP is a demand-side platform for ad serving.N/A
Pricing
PubMaticSmartyAds DSP
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
PubMaticSmartyAds DSP
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
PubMaticSmartyAds DSP
Best Alternatives
PubMaticSmartyAds DSP
Small Businesses
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.0 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.9 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 9.0 out of 10
The Trade Desk
The Trade Desk
Score 9.0 out of 10
Enterprises
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.0 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
PubMaticSmartyAds DSP
Likelihood to Recommend
5.0
(1 ratings)
6.0
(2 ratings)
Likelihood to Renew
1.0
(1 ratings)
-
(0 ratings)
User Testimonials
PubMaticSmartyAds DSP
Likelihood to Recommend
PubMatic
Do not go with PubMatic -- every aspect of their company needs to improve and be tested on a higher scale for companies and organizations to be happy with their work. They need to listen to what clients are telling them to be able to improve their day to day functions.
Read full review
SmartyAds
SmartyAds DSP works mainly for campaigns that are not very concerned about brand safety. The main issue we have had with them has been related to fraud since they are resellers of a lot of inventory. If you need to run on traffic, that is 100% clean, and then you should try other DSPs.
Read full review
Pros
PubMatic
No answers on this topic
SmartyAds
  • Easy-to-use, friendly interface.
  • Interesting integrations.
Read full review
Cons
PubMatic
  • Communication is key and PubMatic really needs to improve the way they speak to clients and their response time on emails and the time lapse between communication. Turn around time needs to improve. Simple requests like forecasting should not take weeks to turn around.
  • Understanding their product before making it available to a huge organization. Don't use companies as guinea pigs when the product isn't even working. Understand what your client expects from you from the very beginning.
  • Don't place blame where blame isn't warranted.
  • Knowing the terminology you're speaking about well before you have a conference call.
Read full review
SmartyAds
  • Support team is not very good.
  • Not a lot of direct traffic, mostly reseller traffic.
Read full review
Likelihood to Renew
PubMatic
We have already cancelled.
Read full review
SmartyAds
No answers on this topic
Alternatives Considered
PubMatic
We regret using PubMatic and are happy with our choice to move forward onto a better company.
Read full review
SmartyAds
MoPub is more focused and tries to reach a more typical inventory. SmartyAds DSP covers the different consumer touchpoints across various formats and works on providing different inventory sources to differentiate from traditional DSPs. They copy the look and feel of traditional platforms, but they need to develop more their reporting tools.
Read full review
Return on Investment
PubMatic
  • Increased problem areas
  • Decreased productivity.
Read full review
SmartyAds
  • More inventory, more spend, ore budget, better ROI.
  • Fraud issues and refunds, decreasing ROI.
Read full review
ScreenShots

SmartyAds DSP Screenshots

Screenshot of optimizing ad campaignsScreenshot of easy-to-use DSP interface