PubMatic vs. SmartyAds DSP

Do not go with PubMatic -- every aspect of their company needs to improve and be tested on a higher scale for companies and organizations to be happy with their work. They need to listen to what clients are telling them to be able to improve their day to day functions.

SmartyAds DSP works mainly for campaigns that are not very concerned about brand safety. The main issue we have had with them has been related to fraud since they are resellers of a lot of inventory. If you need to run on traffic, that is 100% clean, and then you should try other DSPs.

Incentivized

• Easy-to-use, friendly interface.
• Interesting integrations.

Incentivized

• Communication is key and PubMatic really needs to improve the way they speak to clients and their response time on emails and the time lapse between communication. Turn around time needs to improve. Simple requests like forecasting should not take weeks to turn around.
• Understanding their product before making it available to a huge organization. Don't use companies as guinea pigs when the product isn't even working. Understand what your client expects from you from the very beginning.
• Don't place blame where blame isn't warranted.
• Knowing the terminology you're speaking about well before you have a conference call.

• Support team is not very good.
• Not a lot of direct traffic, mostly reseller traffic.

Incentivized

We have already cancelled.

We regret using PubMatic and are happy with our choice to move forward onto a better company.

MoPub is more focused and tries to reach a more typical inventory. SmartyAds DSP covers the different consumer touchpoints across various formats and works on providing different inventory sources to differentiate from traditional DSPs. They copy the look and feel of traditional platforms, but they need to develop more their reporting tools.

Incentivized

• Increased problem areas
• Decreased productivity.

• More inventory, more spend, ore budget, better ROI.
• Fraud issues and refunds, decreasing ROI.

Incentivized