Qualifio vs. smartocto

It's a great tool to diversify and strengthen your acquisition strategy/enrich your database with extra information about users

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Great for setting up MEL measurements for web based media. Great for use in media environments especially where there is no dedicated data analytics staff. Not sure how useful it would be for those sites that are not content focused.

• User-friendly reporting dashboard
• Intuitive campaign creation process
• Great support from the customer success team
• Multiple campaign (game) forms to choose from

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Provides detailed stats on overall blog performance
• Shows which blog topics resonate with readers
• Measures individual blogs against key performance metrics

• Some terms in campaign creation template are very tech and might be difficult to understand for new users
• It's quite difficult to edit look&feel of a campaign, it could be more intuitive

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• It has a lot of information and data all over the place. It took us some time to get used to it and get people properly onboarded. We have seen some improvement, but UX has more space to improve.

smartocto is a very user-friendly tool, with a smart & clean interface.

smartocto is much easier to use and is perfectly setup so that newsrooms can see the information they need in a quick and easy-to-use format.

• Significant increase in loyalty acquisition
• An important decrease in a global Cost per Acquisition
• More diverse acquisition strategy

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• It had a positive ROI in terms of support they provide and custom based approach to all our media partners
• Readiness to find solutions to any type of question we might have