RankWatch vs. Topic

GOOD:

• If you want to track 1000s of keywords and you would take action.
• If you want to download keyword rank in Excel file.

BAD:

• Support.
• Policies.
• User interface.
• Several bugs on the platform.

Great at providing content briefs as well as for seeing the types of topics that rank well competitively. It's also good with finding content that needs to be refreshed which is a super easy way to drive near term SEO results.

• Creates nice pdf reports with all the important information.
• It indexes the entered keywords from our site within minutes and separates out the text, images, videos, local, etc.
• The competitor analysis is very detailed.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Content Brief
• Competitive SERP ranking analysis
• Grouping content topics together to see related keywords/ content clusters easily
• Analyzing Google Search Console data for content refresh opportunities

• Lacks powerful knowledge base

• Using the GSC data to find new, adjacent content opportunities.
• They are using GPT-3 for title generation and would love to see it used to provide more content suggestions beyond the titles/descriptions
• Sometimes it doesn't surface 'questions' that people are asking related to lower volume terms but not sure of a way to solve that

They were not cooperative at all. They just said this is not in our policies, we will get back to you, etc. The mail that comes in is confusing. Should be a support panel or chat on the site instead.

- Viralstat is specifically used for YouTube ranking. RankWatch is focused on Google Ranking. - Google Ad Manager is too complicated to use. - RankWatch sends us weekly emails with compact information, with no need to do anything else.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Topic was way less costly than MarketMuse with similar functionality. It was agnostic to CMS (WordLift is designed for Wordpress only). So it was priced well with all the functionality we needed.

• Improving employee efficiency and knowledge

• It has greatly reduced the number of hours our SEO team has to review content
• Has sped up our content briefs by hours per brief
• Great for helping us to see what content is performing well / needs help via the Google Search Console integration