rasa.io vs. smartocto

rasa.io

4 Reviews and Ratings

smartocto

12 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
rasa.io	Score9.8 out of 10	N/A	rasa.io uses Artificial Intelligence to automate the creating, curating, and sending process of an email newsletter. The rasa.io AI hand-picks the most relevant articles so no two emails are the same, as that the rasa.io newsletter evolves to send curated content specific to each individual person's interests. With topical insights on what customers are actually interested in gathered from the AI, it can be used to inform an organization’s own content strategy.	$190 per month
smartocto	Score7.4 out of 10	N/A	Smartocto creates smart editorial analytics: analytical tools for newsrooms and content creators, to track and analyse the performance of the content they publish online. Its goal is to make data actionable, because content creators are not data analysts. They need data that's easy to interpret and attractive to look at. Analysing content performance consists of two things: keeping an eye on…	N/A

Pricing

rasa.io

smartocto

Plus: $190
per month per user
Pro: $490
per month per user

No answers on this topic

Pricing Offerings
rasa.io	smartocto
Free Trial
No	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
Yes	Yes

Optional

Optional

The prices listed are based on the Annual plans. There is a contact limit dependent on the plan selected, with the option to purchase additional contacts.

—

Community Pulse
Key User Insights
	rasa.io	smartocto
Considered Both Products	rasa.io No answer on this topic	smartocto No answer on this topic
	Would buy again
	No answers on this topic	89% Would buy again 8 Answers
	Delivers good value for the price
	No answers on this topic	89% Delivers good value for the price 8 Answers
	Happy with the feature set
	No answers on this topic	89% Happy with the feature set 8 Answers
	Lived up to sales and marketing promises
	No answers on this topic	89% Lived up to sales and marketing promises 8 Answers
	Implementation went as expected
No answers on this topic	89% Implementation went as expected 8 Answers

Features

rasa.io

smartocto

Comparison of Email & Online Marketing features of rasa.io and smartocto
Feature	rasa.io 9.2 2 Ratings 14% above category average	smartocto - Ratings
Dynamic content	10.02 Ratings	00 Ratings
Ability to test dynamic content	8.02 Ratings	00 Ratings
Email deliverability reporting	9.62 Ratings	00 Ratings

Comparison of Reporting & Analytics features of rasa.io and smartocto
Feature	rasa.io 8.0 1 Ratings 5% above category average	smartocto - Ratings
Dashboards	8.01 Ratings	00 Ratings

Best Alternatives
	rasa.io	smartocto
Small Businesses	Mad Mimi Score10 out of 10	No answers on this topic
Medium-sized Companies	Campaign Monitor by Marigold Score9 out of 10	No answers on this topic
Enterprises	Emma by Marigold Score8.5 out of 10	No answers on this topic
All Alternatives	View all alternatives	View all alternatives

User Ratings
	rasa.io	smartocto
Likelihood to Recommend	9.6 (2 ratings)	7.3 (9 ratings)
Usability	- (0 ratings)	9.1 (1 ratings)

User Testimonials
	rasa.io	smartocto
Likelihood to Recommend	rasa.io For a small business wanting a way to send an affordable, weekly e-newsletter, rasa.io can't be beaten. Incentivized Richard Bueckert Marketing & Sales Implementation Strategist Read full review	smartocto Great for setting up MEL measurements for web based media. Great for use in media environments especially where there is no dedicated data analytics staff. Not sure how useful it would be for those sites that are not content focused. Feda Kulenovic Data and Digital Transformation Manager Read full review
Pros	rasa.io Automatically curates content for each news letter Scrapes our weekly blog and adds the articles to the weekly newsletter Automatically takes new contacts from our CRM and adds them to the distribution list Incentivized Richard Bueckert Marketing & Sales Implementation Strategist Read full review	smartocto Provides detailed stats on overall blog performance Shows which blog topics resonate with readers Measures individual blogs against key performance metrics Joe Barron Content Manager Read full review
Cons	rasa.io Cannot be edited easily from a tablet or mobile device. Desktop is needed You have to be very precise when toggling articles or you'll hyperlink to another page Would like to see more robust integration with Keap - specifically the ability to work with contact tags to add or remove recipients from the distribution list Incentivized Richard Bueckert Marketing & Sales Implementation Strategist Read full review	smartocto It has a lot of information and data all over the place. It took us some time to get used to it and get people properly onboarded. We have seen some improvement, but UX has more space to improve. Stipe Grubišić Head of digital Read full review
Usability	rasa.io No answers on this topic	smartocto smartocto is a very user-friendly tool, with a smart & clean interface. Joe Barron Content Manager Read full review
Alternatives Considered	rasa.io No answers on this topic	smartocto smartocto is much easier to use and is perfectly setup so that newsrooms can see the information they need in a quick and easy-to-use format. Heather Budrevičienė Editor in Chief Read full review
Return on Investment	rasa.io We get comments weekly about how much recipients like the newsletter There's no solid way to accurately calculate ROI but we've noticed an uptick in the number of long-term nurture prospects that have become clients. All receive the rasa newsletter. Incentivized Richard Bueckert Marketing & Sales Implementation Strategist Read full review	smartocto It had a positive ROI in terms of support they provide and custom based approach to all our media partners Readiness to find solutions to any type of question we might have Feda Kulenovic Data and Digital Transformation Manager Read full review
ScreenShots	rasa.io Screenshots	smartocto Screenshots