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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Remarkety

    Score9.2 out of 10
    N/AN/A

    $200

    per month

    Smaato

    Score7 out of 10
    N/ASmaato is a supply-side publisher platform (SSP) from the Verve Group since the 2021 acquisition.N/A
    Pricing
    RemarketySmaato
    Editions & Modules
    Remarkety
    $25.00
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    RemarketySmaato
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    RemarketySmaato
    Ad Network Integration
    Comparison of Ad Network Integration features of Remarkety and Smaato
    Feature
    Remarkety
    8.0
    1 Ratings
    8% above category average
    Smaato
    -
    Ratings
    Data Transfer8.01 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Remarkety and Smaato
    Feature
    Remarkety
    9.9
    4 Ratings
    23% above category average
    Smaato
    -
    Ratings
    Ad campaign creation10.04 Ratings00 Ratings
    Ad deployment10.04 Ratings00 Ratings
    Display advertising10.04 Ratings00 Ratings
    Ad display and retargeting segmentation10.04 Ratings00 Ratings
    Sequence targeting9.54 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Remarkety and Smaato
    Feature
    Remarkety
    9.4
    4 Ratings
    19% above category average
    Smaato
    -
    Ratings
    Ad dashboards9.14 Ratings00 Ratings
    Ad performance reports10.04 Ratings00 Ratings
    Ad conversion tracking10.04 Ratings00 Ratings
    Ad attribution reporting10.04 Ratings00 Ratings
    Cross-channel ad management7.52 Ratings00 Ratings
    Ad forecasting and optimization10.02 Ratings00 Ratings
    Best Alternatives
    RemarketySmaato
    Small Businesses
    AdRoll
    Score3.7 out of 10
    AdRoll
    Score3.7 out of 10
    Medium-sized Companies
    Criteo Commerce Growth
    Score8 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    Enterprises
    Criteo Commerce Growth
    Score8 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    RemarketySmaato
    Likelihood to Recommend
    9.5
    (4 ratings)
    7.0
    (2 ratings)
    Usability
    -
    (0 ratings)
    8.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    7.0
    (1 ratings)
    User Testimonials
    RemarketySmaato
    Likelihood to Recommend
    Remarkety
    If Remarkety can be integrated with your website I would 10/10 recommend it every time. They have great reporting features and offer different options for automation campaigns or you can even create your own custom automation campaigns. If you are only using it for newsletters you'll still see benefits but it's not going to be near as beneficial unless you add in automation.
    Incentivized
    Read full review
    Verve Group
    Smaato is very well suited for user acquisition and retargeting companies. Their overlap in terms of audiences and publishers with other exchanges is very limited, which makes it a great alternative when you need to scale a campaign and want to maintain your frequency cap. They work very well in branding campaigns as well as performance campaigns.
    Incentivized
    Read full review
    Pros
    Remarkety
    • Abandoned shopping cart automation.
    • Targeted remarketing across social media and search.
    • Email campaigns and behavior-based automation.
    • Reporting.
    Incentivized
    Read full review
    Verve Group
    • Fill - the ad requests we send to Smaato have seen a great requests-to-impression ration.
    • Revenue - We've seen a lift in overall revenue thanks to the high CPM bids we get from Smaato.
    • Payments are always on time and they have a responsive financial team that is helpful in answering any questions.
    • Customer service - They are very fast to respond to any issues. The set up was streamlined thanks to their professional customer service.
    Incentivized
    Read full review
    Cons
    Remarkety
    • The results from multiple emails cannot combine within a campaign.
    • The order history is lost when customer email has been updated.
    • Clunky dashboard.
    Incentivized
    Read full review
    Verve Group
    • Inventory can be a bit pricey in competitive markets like the US.
    • Reporting dashboard is limited, needs work.
    • They don't offer a lof of transparency about margins over media cost.
    Incentivized
    Read full review
    Usability
    Remarkety
    No answers on this topic
    Verve Group
    Smaato has a UI where you can control your line items on the traffic you want to receive. That is a key unique selling point that other SSPs don't offer. Most of the items that you will need like reporting can be done on a self serve manner and that is a big plus, specifically for changes that need to happen really fast and you don't need to deal with account managers that may take some time to answer emails.
    Incentivized
    Read full review
    Support Rating
    Remarkety
    No answers on this topic
    Verve Group
    Smaato's account management team is very professional. They are quite fast in terms of customer support, which is very helpful. One item that stands out is that they are willing to understand what you need for each campaign and what is the best way to move forward. They don't just jump quickly into trying to upsell more of Smaato's products (audiences, data) like other SSPs do.
    Incentivized
    Read full review
    Alternatives Considered
    Remarkety
    Remarkety has many more features compared to Mailchimp. The integration to my webshop was extremely easy to set up and I like to use the interface from Remarkety. You get lots of predefined trigger points for your automation and building email templates is just as easy as it was with Mailchimp.
    Incentivized
    Read full review
    Verve Group
    With over 20 demand partners in our stack, Smaato is in the top 5
    Incentivized
    Read full review
    Return on Investment
    Remarkety
    • More transactions
    • Higher Order Value
    • More Returning Customers
    Incentivized
    Read full review
    Verve Group
    • Increased overall revenue
    • Strong demand pool
    • Easy reporting
    Incentivized
    Read full review
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