Remarkety vs. Zedo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Remarkety
Score 9.2 out of 10
N/A
N/A
$200
per month
Zedo
Score 6.0 out of 10
N/A
N/A
$15
Starting Price Per Month
Pricing
RemarketyZedo
Editions & Modules
Remarkety
$25.00
per month
Subscription
$15.00
Starting Price Per Month
Offerings
Pricing Offerings
RemarketyZedo
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
RemarketyZedo
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Remarkety
8.0
1 Ratings
8% above category average
Zedo
-
Ratings
Data Transfer8.01 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Remarkety
9.9
4 Ratings
24% above category average
Zedo
10.0
1 Ratings
25% above category average
Ad campaign creation10.04 Ratings10.01 Ratings
Ad deployment10.04 Ratings10.01 Ratings
Display advertising10.04 Ratings10.01 Ratings
Ad display and retargeting segmentation10.04 Ratings00 Ratings
Sequence targeting9.54 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Remarkety
9.4
4 Ratings
19% above category average
Zedo
9.6
1 Ratings
21% above category average
Ad dashboards9.14 Ratings9.01 Ratings
Ad performance reports10.04 Ratings10.01 Ratings
Ad conversion tracking10.04 Ratings10.01 Ratings
Ad attribution reporting10.04 Ratings00 Ratings
Cross-channel ad management7.52 Ratings9.01 Ratings
Ad forecasting and optimization10.02 Ratings10.01 Ratings
Best Alternatives
RemarketyZedo
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 8.1 out of 10
The Trade Desk
The Trade Desk
Score 8.1 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
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User Ratings
RemarketyZedo
Likelihood to Recommend
9.5
(4 ratings)
8.0
(1 ratings)
User Testimonials
RemarketyZedo
Likelihood to Recommend
Remarkety
If Remarkety can be integrated with your website I would 10/10 recommend it every time. They have great reporting features and offer different options for automation campaigns or you can even create your own custom automation campaigns. If you are only using it for newsletters you'll still see benefits but it's not going to be near as beneficial unless you add in automation.
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Zedo
The vendor needs to fit the client so the reason I worked with them was that they were not too big or too small for our organization. Also, they were more likely to adapt to our workflow which is great as some vendors in this space wanted us to conform to their processes, which was not wanted.
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Pros
Remarkety
  • Abandoned shopping cart automation.
  • Targeted remarketing across social media and search.
  • Email campaigns and behavior-based automation.
  • Reporting.
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Zedo
  • Campaign set up in our ad server at the time, 27/7 Real Media's OAS platform.
  • Post-campaign reporting.
  • Our main point of contact, I believe her name was Nafisa, was extremely friendly and became an extension of the team. She really was fun to work with and professional.
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Cons
Remarkety
  • The results from multiple emails cannot combine within a campaign.
  • The order history is lost when customer email has been updated.
  • Clunky dashboard.
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Zedo
  • They had their own ad server and there were regular efforts to get us to move to that ad server which was not industry standard at the time. We already an agreement in place with OAS and also used DFP via agency access but they pushed to use this server and it was not something I really needed to keep discussing with them.
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Alternatives Considered
Remarkety
Remarkety has many more features compared to Mailchimp. The integration to my webshop was extremely easy to set up and I like to use the interface from Remarkety. You get lots of predefined trigger points for your automation and building email templates is just as easy as it was with Mailchimp.
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Zedo
I worked with a company called Asentech whose core competence at the time was not campaign management. Zedo replaced them and did a great job. I have since evaluated Theorem, OAO and YourBow and Zedo offers as much if not more than those companies.
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Return on Investment
Remarkety
  • More transactions
  • Higher Order Value
  • More Returning Customers
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Zedo
  • At the beginning of the month, we had a crush of new campaigns to launch and they stepped up their game to get this accomplished. Also, reporting was done very quickly with a lot of insight into campaign optimization.
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ScreenShots