Common Room vs. Reo.Dev

For the price, I think Common Room does an okay job of ABM tracking and account identification. Similar software is 2x the price. So it can be a great place to start and figure out your needs before diving into something more complicated

Incentivized

Good Intent data is available. I got access to good mature leads for certain ABM campaigns.

• Data aggregation
• Signal capture
• Marketing campaign engagement

Incentivized

• Buyer Intent Signal
• Data Enrichment

• Setting up different saved search plays to find our ICP
• More help within the customer success team so help us set up prospecting plays
• "keyword" searches

Incentivized

It is hard to learn to use. Names of features are really unclear. I needed way more training in order to get value out of the platform, especially for actually executing on the tools and data

Incentivized

The ability to map buyer journey stages using real usage signals is something I haven’t seen elsewhere. It’s helped align marketing and sales around a shared source of truth.

I chose to go with Common Room because of the depth of reporting and data that it gives a seller about their accounts. While it doesn't have some of the out of the box marketing functionality, the goal of these types of customer intelligence platforms is to give sellers a leg up, so seller information is more important that out of the box marketing info

Incentivized

Reo.Dev has better quality data as compared to Common Room, and more specifically Reo.Dev is dev tool focused and hence that expertise shines through in leads received.

• Has brought in many more outbound booked meetings
• Didn't really work for tracking the inbound process
• Tracked to the location and minute where people were viewing your website

Incentivized

• 20% increase in Sales