Retainful vs. Square Customers

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Retainful
Score 10.0 out of 10
N/A
Retainful is an eCommerce marketing automation platform designed to allow emails to flow on their own while the user simply waits and watches the conversions unfold.N/A
Square Customers
Score 8.7 out of 10
N/A
Square's Customer Engagement Suite, or Square Customers, is a suite of solutions that enables Square users to connect with existing customers, reach new ones, and grow relationships using tools that integrate with Square Point of Sale and Square Online.
$0
Pricing
RetainfulSquare Customers
Editions & Modules
No answers on this topic
Customer Directory
$0
Gift Card Starter Pack
$2
per card (plus 2.6% + 10¢ processing fee)
Email Marketing
starting $15
per month
Text Message Marketing
starting at $10
per month
Loyalty
starting at $45
per month
Quick Cards
from 99c
per card (plus 2.6% + 10¢ processing fee)
Custom Cards
from 81c
per card (plus 2.6% + 10¢ processing fee)
Offerings
Pricing Offerings
RetainfulSquare Customers
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
RetainfulSquare Customers
Features
RetainfulSquare Customers
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Retainful
10.0
1 Ratings
23% above category average
Square Customers
-
Ratings
WYSIWYG email editor10.01 Ratings00 Ratings
Dynamic content10.01 Ratings00 Ratings
Ability to test dynamic content10.01 Ratings00 Ratings
Landing pages10.01 Ratings00 Ratings
A/B testing10.01 Ratings00 Ratings
Mobile optimization10.01 Ratings00 Ratings
Email deliverability reporting10.01 Ratings00 Ratings
List management10.01 Ratings00 Ratings
Triggered drip sequences10.01 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Retainful
10.0
1 Ratings
27% above category average
Square Customers
-
Ratings
Dashboards10.01 Ratings00 Ratings
Standard reports10.01 Ratings00 Ratings
Custom reports10.01 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Retainful
10.0
1 Ratings
23% above category average
Square Customers
-
Ratings
URL Validation10.01 Ratings00 Ratings
Link Tracking10.01 Ratings00 Ratings
Image Validation10.01 Ratings00 Ratings
Inbox Display10.01 Ratings00 Ratings
Email Accessibility Tools10.01 Ratings00 Ratings
Spelling and Grammar Check10.01 Ratings00 Ratings
Spam Testing10.01 Ratings00 Ratings
Email Previews10.01 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Retainful
-
Ratings
Square Customers
7.1
4 Ratings
9% below category average
Customer data management / contact management00 Ratings9.04 Ratings
Workflow management00 Ratings8.13 Ratings
Territory management00 Ratings5.33 Ratings
Opportunity management00 Ratings4.02 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings9.53 Ratings
Contract management00 Ratings8.04 Ratings
Quote & order management00 Ratings6.94 Ratings
Interaction tracking00 Ratings7.74 Ratings
Channel / partner relationship management00 Ratings5.83 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Retainful
-
Ratings
Square Customers
6.8
2 Ratings
12% below category average
Case management00 Ratings7.32 Ratings
Call center management00 Ratings6.82 Ratings
Help desk management00 Ratings6.32 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Retainful
-
Ratings
Square Customers
8.9
2 Ratings
14% above category average
Lead management00 Ratings8.92 Ratings
Email marketing00 Ratings8.92 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Retainful
-
Ratings
Square Customers
7.9
3 Ratings
3% above category average
Task management00 Ratings5.73 Ratings
Billing and invoicing management00 Ratings9.53 Ratings
Reporting00 Ratings8.43 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Retainful
-
Ratings
Square Customers
8.7
2 Ratings
13% above category average
Forecasting00 Ratings8.02 Ratings
Pipeline visualization00 Ratings9.02 Ratings
Customizable reports00 Ratings9.02 Ratings
Customization
Comparison of Customization features of Product A and Product B
Retainful
-
Ratings
Square Customers
6.9
2 Ratings
10% below category average
Custom fields00 Ratings3.72 Ratings
Scripting environment00 Ratings7.01 Ratings
API for custom integration00 Ratings10.01 Ratings
Security
Comparison of Security features of Product A and Product B
Retainful
-
Ratings
Square Customers
9.5
3 Ratings
13% above category average
Single sign-on capability00 Ratings10.01 Ratings
Role-based user permissions00 Ratings9.03 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Retainful
-
Ratings
Square Customers
6.6
2 Ratings
12% below category average
Social data00 Ratings6.32 Ratings
Social engagement00 Ratings6.82 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Retainful
-
Ratings
Square Customers
6.0
1 Ratings
21% below category average
Marketing automation00 Ratings10.01 Ratings
Compensation management00 Ratings2.01 Ratings
Platform
Comparison of Platform features of Product A and Product B
Retainful
-
Ratings
Square Customers
9.0
3 Ratings
18% above category average
Mobile access00 Ratings9.03 Ratings
Best Alternatives
RetainfulSquare Customers
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 9.3 out of 10
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
RetainfulSquare Customers
Likelihood to Recommend
10.0
(1 ratings)
8.7
(4 ratings)
Usability
-
(0 ratings)
9.6
(3 ratings)
Support Rating
10.0
(1 ratings)
7.6
(3 ratings)
User Testimonials
RetainfulSquare Customers
Likelihood to Recommend
Retainful
If you are looking for a WP plugin to manage your abandoned cart, Retainful is the best you can find. The UX is really nice, the platform is user-friendly and you don't need any skill to start using it from day one. You can create email automation in a few steps and offer coupon codes to grab the attention of your customers. Last but not least, Retainful has the best support team! They reply super fast, they assist you to set everything properly and they really help you to have the best service possible. Honestly, you can't ask more!
Read full review
Block, Inc (Square)
Square is absolutely brilliant if you are just starting out and your business has both an in-person and an online component to it, as Square will solve both in-person POS and online booking/billing. Square also offers the option to create a free website for your company, though it is a very basic site, if you don't have a website yet, this is a VERY helpful option, as it takes away a huge cost. Square allowed us to be up and running in no time, taking away the need to worry about an expensive appointment-setting add-on from our current website provider (Square integrates quite nicely with our current site). Square is probably less ideal for more advanced users or companies with a need for more detailed inventory/service management. But even then, Square will more than likely be able to get the job done!
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Pros
Retainful
  • email automation
  • generate and send coupon code
  • data analysis
Read full review
Block, Inc (Square)
  • Sales pipeline
  • Customer engagement
  • Marketing
Read full review
Cons
Retainful
  • I'd like to have more templates for emails
Read full review
Block, Inc (Square)
  • Some of the build quality on the peripherals could feel a bit better.
  • Have more options for businesses with more credit card transactions such as monthly or discounted per transaction once a certain number is reached.
  • Have functionality to allow for a typed card number without the higher fee if the software verifies there is a hardware/read error with the card.
Read full review
Usability
Retainful
No answers on this topic
Block, Inc (Square)
The user interface is easy to navigate - that's not always the case for some software! I look for something that is intuitive, easy to use, and doesn't take a ton of training to get up and running quickly.
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Support Rating
Retainful
Best team Support ever! Fast, kind, and always helpful
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Block, Inc (Square)
Square is mostly focused on FAQs and online support, and they do a very good job creating a rich knowledge base. But, if you are not very tech savvy, it could be easy to feel a bit overwhelmed. I would recommend that they add a direct line or chat feature to call, rather than email or Knowledge base first. This might be due to staffing issues at Square, so perhaps it is the best they can do for now.
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Alternatives Considered
Retainful
We use Mailchimp for email marketing but as integration with WordPress we found Retainful easier to use (automation workflow) and you can start for free! Moreover, we can generate and send coupon codes directly from the plugin, and works great with Woocommerce! It is more than one year that we use Retainful and we are completely satisfied
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Block, Inc (Square)
A lot easier to use than Infusionsoft!!
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Return on Investment
Retainful
  • Positive ROAS for abandoned cart
  • Positive ROAS for coupon code
  • Data analysis of customer behavior
Read full review
Block, Inc (Square)
  • This has allowed me to accept credit / debit transactions without having to have a monthly subscription to a service and lose money on times of no to little use, allowing me to have a broader customer range as checks are risky.
  • All of my initial equipment was free and there were no startup costs so my return was immediate.
  • The small fee taken out of the transaction is very much worth the ability to accept nearly all plastic transactions.
Read full review
ScreenShots