RO Innovation vs. SlapFive Customer Marketing Software

BL is great is you're going from a manual process to something more sophisticated. I'm not sure what the competitive landscape looks like with regards to Reference Software nowadays, but when we were evaluating a few years ago, BL was ahead of all other vendors in terms of functionality and integrations with SFDC

Incentivized

If you want to capture your customer's voice with ease and have a path to break the reels down into actionable insights for prospects that attach to their biggest questions, fears, and doubts, then this is what you are looking for. This is for those prospects that will not be "bothered" with marketing fluff or marketing speak. These are the types of buyers who want to drill into the heart of what they are trying to solve as a business and see and hear from personas and businesses which look like them.

• The system provides more visibility into available references and prevents references from being over-used. It allows the client (reference) to choose how often they can be contacted in a given time period and provides a closed-loop feedback mechanism to make sure the client is providing positive responses.
• Allows account executives (sales people) to easily request references based on: product Used, customer vertical, location, account size, expertise, etc.
• Uses a “Five Star” method to show how relevant the answers are when a results are returned from a search.

• Agility in ease of acquiring new and relevant reference reels that attach to the go-to-market initiatives of the business and Acumatica Leadership team care the most about.
• Open platform options to connect into. We have Smartsheet forms connected and HootSuite webhooks implemented for ease of sharing on social media.
• Asset and Content management tool - we have a WEALTH of content on the platform and continually add more!
• On-site event customer voice capture options via the Minute Booth.

• Unintuitive user interface
• Defensive meetings with Upland RO Innovation staff when requests for improvements are shared
• Searching features are clunky, outdated, and unhelpful

Incentivized

• Speed of the platform for users. This could be because we have a LOT of content, but it can at times be a pain point that we work to address together with the SlapFive team.
• Ease of search function could get better. I have trouble doing searches and sometimes get time-out issues.
• Having a "user portal" so we know when there might be bugs being worked on or a service issue that is being worked on without having to email someone each time. More for self-service and tracking.

Boulder Logic is just so easy and is in Salesforce

Incentivized

No known issues

No known issues

The process of asking each reference how often they’d be willing to be contacted was the biggest task.
We made assumptions for current clients, and ask each new client once they become a customer.
Along with which specific skill-set they’d be willing to be a reference

While I was one of the decision makers in this process, I didn't sit on the demos for the other providers (I was brought in further in the sales process). My understanding from my team was that BL was much more configurable and support more robust integrations that the competitors

Incentivized

For us, this was the solution Acumatica needed to be able to attach the marketing strategies that we care about the most all the way to a finite or micro-content level. It's not ALL about the BIG fancy marketing videos and story interviews. LOTS of incredible customer content is often left on the cutting room floor. This content gets NEW and continual life by using SlapFive. Plus, it's the MOST simple way to go after a compelling customer voice in areas of the business where you don't have it or there is a gap. The remote capture function option makes it a breeze - no matter where in the world your customers are. We are a global, growing organization, so we can't be hampered geographically by any tool we deploy. It has to work for everyone. SlapFive does work for everyone - all customers, big small, new, or seasoned pros. They have a "voice," no matter what.

• Lack of ability to implement references program
• Stalled deployment of program

Incentivized

• We have raised our portfolio even higher where we dominate our market when it comes to having the best relationship with our customers across everything we do. Website, peer-to-peer review sites, customer stories, customer references, and MORE. I believe it's because we BELIEVE in the same ETHOS as SlapFive, and we LIVE to make HEROS every day of our customers and infuse the sound of our customer's voices in everything we do.
• Product Marketing DEPTH of customer's voice is beyond what anyone else in software technology businesses has done. It's typical that product goes and "does product" all day long, and customer marketing does its own separate work, and never the tween shall meet. Not so at Acumatica. Nothing leaves our Product Marketing teams desk without customer voice connected now. The ease of SlapFive Customer Marketing Software's platform and our broad adoption make this possible.