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SlapFive Customer Marketing Software

Score8 out of 10

6 Reviews and Ratings

What is SlapFive Customer Marketing Software?

SlapFive in Boston offers what they describe as a Customer-Generated Content Machine software tool, which aims to make it simple for companies, and enjoyable for company clients, to capture their voice and inject it into all aspects of the business to win and retain more customers.

More Than Just A Reference Management Workflow Tool!

Use Cases and Deployment Scope

We use SlapFive Customer Marketing Software as as our Customer Reference Management platform. We also use their remote video capture & publication system to gather customer & employee insights to share both internally and externally. SlapFive Customer Marketing Software helps us stay organized in the recruitment of new customer advocates, and the request process by which anyone at our organization may request a customer's support on a variety of advocacy activities.

Pros

  • Capture detailed and well organized customer perspectives in video format
  • Customer support is fantastic
  • Self-administration to make updates
  • Request workflow system

Cons

  • Integration with Salesforce is tricky

Return on Investment

  • More customer advocates
  • Deeper knowledge of their use case
  • Better customer content on our website

Alternatives Considered

RO Innovation

Acumatica LOVES the sound of our Customer's Voice - and SlapFive shares that same customer-centric ETHOS

Use Cases and Deployment Scope

SlapFive Customer Marketing Software is the Customer Voice Platform used at Acumatica to infuse customer voice into every go-to-market initiative across our business. It is a key asset in our strategy to be a customer-centric organization that LOVES the sound of our customer's voices! The reference reels are used as industry product proof points, for competitive intelligence, for campaign initiatives, customer references, webinar resources and post-webinar demand gen and follow-ups, blog, social media, product marketing construct, and asset build-out. The LIST goes on and on - we never tire of finding new and more granular and surgical ways to apply the voice of REAL users of Acumatica to what we do as the fastest-growing SaaS ERP on the market.

Pros

  • Agility in ease of acquiring new and relevant reference reels that attach to the go-to-market initiatives of the business and Acumatica Leadership team care the most about.
  • Open platform options to connect into. We have Smartsheet forms connected and HootSuite webhooks implemented for ease of sharing on social media.
  • Asset and Content management tool - we have a WEALTH of content on the platform and continually add more!
  • On-site event customer voice capture options via the Minute Booth.

Cons

  • Speed of the platform for users. This could be because we have a LOT of content, but it can at times be a pain point that we work to address together with the SlapFive team.
  • Ease of search function could get better. I have trouble doing searches and sometimes get time-out issues.
  • Having a "user portal" so we know when there might be bugs being worked on or a service issue that is being worked on without having to email someone each time. More for self-service and tracking.

Most Important Features

  • Open API for Zapier integration (SmartSheet, HootSuite, SalesHub, etc.)
  • Reference Reel Campaign build out features
  • Member profile features to help manage the Acumatica Amplifiers Customer Voice & Advocacy Platform
  • Customizable Domain mapping to be sure Acumatica and our business is the focus and not another marketing tools platform, etc.
  • Ease of widget links pull in to our website and all web properties

Return on Investment

  • We have raised our portfolio even higher where we dominate our market when it comes to having the best relationship with our customers across everything we do. Website, peer-to-peer review sites, customer stories, customer references, and MORE. I believe it's because we BELIEVE in the same ETHOS as SlapFive, and we LIVE to make HEROS every day of our customers and infuse the sound of our customer's voices in everything we do.
  • Product Marketing DEPTH of customer's voice is beyond what anyone else in software technology businesses has done. It's typical that product goes and "does product" all day long, and customer marketing does its own separate work, and never the tween shall meet. Not so at Acumatica. Nothing leaves our Product Marketing teams desk without customer voice connected now. The ease of SlapFive Customer Marketing Software's platform and our broad adoption make this possible.

Alternatives Considered

Influitive, ReferenceEdge and Upland RO Innovation

Other Software Used

Acumatica, Asana, inSided Social Business Platform