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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Roku OneView

    Score8 out of 10
    N/AThe OneView Ad Platform (formerly Dataxu, acquired by Roku October 2019) is a solution for marketers and content owners to, according to the vendor, reach more cord cutters and measure performance using the largest TV identity dataset, where advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place.N/A

    Tableau Public

    Score9.9 out of 10
    N/ATableau Public is a free edition of the Desktop product. With this edition, data can only be published to the Tableau public website and does not allow work to be saved or exported locally.

    $0

    per month

    Pricing
    Roku OneViewTableau Public
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Roku OneViewTableau Public
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Roku OneViewTableau Public
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Roku OneView and Tableau Public
    Feature
    Roku OneView
    -
    Ratings
    Tableau Public
    9.8
    12 Ratings
    19% above category average
    Pixel Perfect reports00 Ratings9.710 Ratings
    Customizable dashboards00 Ratings10.012 Ratings
    Report Formatting Templates00 Ratings9.712 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Roku OneView and Tableau Public
    Feature
    Roku OneView
    -
    Ratings
    Tableau Public
    9.7
    12 Ratings
    21% above category average
    Drill-down analysis00 Ratings9.812 Ratings
    Formatting capabilities00 Ratings9.712 Ratings
    Integration with R or other statistical packages00 Ratings9.59 Ratings
    Report sharing and collaboration00 Ratings9.811 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Roku OneView and Tableau Public
    Feature
    Roku OneView
    -
    Ratings
    Tableau Public
    9.5
    11 Ratings
    15% above category average
    Publish to Web00 Ratings10.011 Ratings
    Publish to PDF00 Ratings10.09 Ratings
    Report Versioning00 Ratings9.89 Ratings
    Report Delivery Scheduling00 Ratings9.69 Ratings
    Delivery to Remote Servers00 Ratings8.17 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Roku OneView and Tableau Public
    Feature
    Roku OneView
    -
    Ratings
    Tableau Public
    9.8
    11 Ratings
    23% above category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings9.811 Ratings
    Location Analytics / Geographic Visualization00 Ratings9.811 Ratings
    Predictive Analytics00 Ratings9.79 Ratings
    Best Alternatives
    Roku OneViewTableau Public
    Small Businesses
    Agency Analytics
    Score8.9 out of 10
    Chartio (discontinued)
    Score7.5 out of 10
    Medium-sized Companies
    Supermetrics
    Score9.7 out of 10
    Jet Reports
    Score9.5 out of 10
    Enterprises
    TrackMaven
    Score8.5 out of 10
    Kibana
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Roku OneViewTableau Public
    Likelihood to Recommend
    8.0
    (2 ratings)
    8.5
    (14 ratings)
    Likelihood to Renew
    7.0
    (1 ratings)
    9.1
    (2 ratings)
    Usability
    -
    (0 ratings)
    10.0
    (5 ratings)
    Support Rating
    10.0
    (1 ratings)
    9.6
    (6 ratings)
    Online Training
    -
    (0 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.1
    (2 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    8.2
    (9 ratings)
    Data Sources
    -
    (0 ratings)
    8.8
    (9 ratings)
    User Testimonials
    Roku OneViewTableau Public
    Likelihood to Recommend
    Roku, Inc.
    Dataxu is great for running multiple campaigns at the same time. It's reporting features are great as well as the exchanges it has to offer. For a company just wanting to run one campaign, I don't think it would be worth their time learning how to navigate Dataxu; however, for a company running to run multiple campaigns, Dataxu makes the process easier. Dataxu has great customer service representatives that provide superior training whenever needed.
    Incentivized
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    Tableau
    Tableau public is the best platform to build dashboards for your personal profile and share with recruiters. It's always good to keep ourselves updated on the latest features, create sample dashboards and save them to a personal profile. Tableau public is free and doesn't need any subscription. anyone can create an account and start building reports.
    Read full review
    Pros
    Roku, Inc.
    • The platform's mobile serving capacity is great; spending is always consistent and the impression numbers are some of the highest we've seen. We can always depend on this method of ad serving to get us the results that we and our clients expect.
    • The intelligence and audience information (found under the Reports tab) is helpful when writing a "story" for the client; it assists us in determining future targeting strategies. Custom Queries are also available under the Reports tab and these are extremely helpful when we need to view specific details about the campaign.
    • The dashboard's spend-to-date graphic helps us to immediately recognize what campaigns are falling behind so that we may adjust the budgets accordingly.
    Read full review
    Tableau
    • Data visualization: lots of different options, including bar, scatter, pie, waterfall charts to explore relationships between variables, and to present findings/trends to different teams
    • Integrates readily with limited, though different data sources: TXT, CSV, TDE, Access
    • Exports reports for review of different dashboards: client-ready/team-ready, with a clean and tidy presentation in PDF format (or hardcopy)
    Incentivized
    Read full review
    Cons
    Roku, Inc.
    • Website blacklisting
    • Flagging problems. For example, if a campaign has been running a week and hasn't spent any of the budgets, there could be a setting enabling it from doing so. When you have multiple campaigns running, it's hard to track this.
    Incentivized
    Read full review
    Tableau
    • Tableau Public (both Desktop and Server) like their "for a fee" counterparts offer very easy to learn and use tools to transform data into pictures and gain insights into your data. Most organizations report a reduction in development time of 10x vs. other similar tools, due to the intuitive user interface. That said, with Tableau Public, published workbooks are "disconnected" from the underlying data sources and require periodic updates when the data changes. Users are limited to 1 Gb of storage space per user ID and password as well.
    • I would like to see better options for public sharing of visualizations and data from within the "for a fee" products as more and more organizations are moving in the direction of data sharing with partners and their communities.
    Incentivized
    Read full review
    Likelihood to Renew
    Roku, Inc.
    It is not in my jurisdiction to renew or end contracts with DataXu. I know that the high cost to maintain a contract with DataXu can be off-putting
    Read full review
    Tableau
    It's free, right? I'll keep using the free version. So the real question to ask is this? Will I pay $999 for the Personal version or $1,999 for the Professional? Yikes! That is a big stretch. I'm not sure about that. The product comparison chart is at: http://www.tableausoftware.com/public/comparison
    Read full review
    Usability
    Roku, Inc.
    No answers on this topic
    Tableau
    Tableau public is a great training tool to understand the basics of Tableau before buying it. A great tool to extend Excel's visualization and to publish data for others. Not useful for anything you need secure. No ability to access databases. Static information only.
    Read full review
    Support Rating
    Roku, Inc.
    At Haberfeld, we had our own customer service representative out of Boston. He provided superior and timely support for all of our questions and needs. He also ran test campaigns to show us what our potential impact could be before we put dollars towards anything. He even came all the way down to Nebraska to visit with us at one point. Whenever we needed something, he was quick to respond and provide appropriate resources and training.
    Incentivized
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    Tableau
    I have not yet required to contact support as the documentation and help i found online has always worked so far
    Incentivized
    Read full review
    Online Training
    Roku, Inc.
    No answers on this topic
    Tableau
    I found it sufficient, and fast. I could easily "kick the tires" with Tableau on my data so I got up and running fast.
    Read full review
    Implementation Rating
    Roku, Inc.
    No answers on this topic
    Tableau
    Start at the end and work backward. Identify the business case / issue and questions the end users have, then identify the data needed, and where to get it.
    Incentivized
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    Alternatives Considered
    Roku, Inc.
    We work with multiple platforms, not solely DataXu. As of late, AdWords has proven more beneficial to us. AdWords is very user-friendly and they are easy to contact. If we need a question answered, we can simply hop onto a Google Chat and get the responses we need to move forward. DataXu is much harder to get in contact with and their Help Beta tab is not especially informative. If we need to serve impressions, DataXu is certainly the server to utilize
    Read full review
    Tableau
    Google Charts/Drive is sufficient for simpler data sets, but it does not integrate with other web platforms and the visualization does not look as professional. I'm not aware of any other competitors that offer the same package as Microsoft.
    Incentivized
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    Return on Investment
    Roku, Inc.
    • Provided us with accurate and timely data to provide to clients.
    • Enabled us to streamline our process for running PPC ads for over 80 clients.
    • Allowed us to show our ads to households across multiple devices and relevant exchanges.
    Incentivized
    Read full review
    Tableau
    • Tableau Public visualizations have helped drive traffic to our content and sites
    • The lack of cost means it's easy to demonstrate our experience to attract paying clients
    Incentivized
    Read full review
    ScreenShots