Salesforce CRM Analytics vs. Tableau Prep

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Salesforce CRM Analytics
Score 8.4 out of 10
N/A
Salesforce CRM Analytics (formerly Tableau CRM) is a cloud-based business intelligence solutions and analytics software. It provides users with automated data discovery, CRM-connected analytics, top-down views of data, augmented analytics, predictive insights, and customizable data visualization tools.
$125
per month
Tableau Prep
Score 8.2 out of 10
N/A
Tableau Prep enables users to get to the analysis phase faster by helping them quickly combine, shape, and clean their data. According to the vendor, a direct and visual experience helps provide users with a deeper understanding of their data, smart features make data preparation simple, and integration with the Tableau analytical workflow allows for faster speed to insight. Tableau Prep allows users to connect to data on-premises or in the cloud, whether it’s a database or a…
$15
per month billed annually per user
Pricing
Salesforce CRM AnalyticsTableau Prep
Editions & Modules
No answers on this topic
Viewer
$15
per month billed annually per user
Explorer
$42
per month billed annually per user
Creator
$70
per month billed annually per user
Offerings
Pricing Offerings
Salesforce CRM AnalyticsTableau Prep
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Salesforce CRM AnalyticsTableau Prep
Features
Salesforce CRM AnalyticsTableau Prep
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Salesforce CRM Analytics
7.8
48 Ratings
5% below category average
Tableau Prep
-
Ratings
Pixel Perfect reports7.541 Ratings00 Ratings
Customizable dashboards8.548 Ratings00 Ratings
Report Formatting Templates7.546 Ratings00 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Salesforce CRM Analytics
7.8
49 Ratings
3% below category average
Tableau Prep
-
Ratings
Drill-down analysis8.548 Ratings00 Ratings
Formatting capabilities7.548 Ratings00 Ratings
Integration with R or other statistical packages7.537 Ratings00 Ratings
Report sharing and collaboration7.546 Ratings00 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Salesforce CRM Analytics
8.1
47 Ratings
2% below category average
Tableau Prep
-
Ratings
Publish to Web9.037 Ratings00 Ratings
Publish to PDF7.044 Ratings00 Ratings
Report Versioning8.543 Ratings00 Ratings
Report Delivery Scheduling8.540 Ratings00 Ratings
Delivery to Remote Servers7.534 Ratings00 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Salesforce CRM Analytics
7.4
45 Ratings
7% below category average
Tableau Prep
-
Ratings
Pre-built visualization formats (heatmaps, scatter plots etc.)8.042 Ratings00 Ratings
Location Analytics / Geographic Visualization6.540 Ratings00 Ratings
Predictive Analytics7.042 Ratings00 Ratings
Pattern Recognition and Data Mining8.02 Ratings00 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Salesforce CRM Analytics
9.0
48 Ratings
5% above category average
Tableau Prep
-
Ratings
Multi-User Support (named login)9.046 Ratings00 Ratings
Role-Based Security Model8.546 Ratings00 Ratings
Multiple Access Permission Levels (Create, Read, Delete)9.042 Ratings00 Ratings
Report-Level Access Control9.02 Ratings00 Ratings
Single Sign-On (SSO)9.541 Ratings00 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Salesforce CRM Analytics
6.8
45 Ratings
14% below category average
Tableau Prep
-
Ratings
Responsive Design for Web Access7.543 Ratings00 Ratings
Mobile Application7.034 Ratings00 Ratings
Dashboard / Report / Visualization Interactivity on Mobile6.539 Ratings00 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
Salesforce CRM Analytics
8.3
33 Ratings
7% above category average
Tableau Prep
-
Ratings
REST API8.031 Ratings00 Ratings
Javascript API8.529 Ratings00 Ratings
iFrames8.525 Ratings00 Ratings
Java API8.528 Ratings00 Ratings
Themeable User Interface (UI)7.528 Ratings00 Ratings
Customizable Platform (Open Source)8.527 Ratings00 Ratings
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User Ratings
Salesforce CRM AnalyticsTableau Prep
Likelihood to Recommend
8.5
(49 ratings)
9.0
(7 ratings)
Likelihood to Renew
-
(0 ratings)
8.0
(1 ratings)
Usability
8.5
(8 ratings)
7.0
(1 ratings)
Support Rating
7.7
(6 ratings)
5.3
(3 ratings)
Implementation Rating
6.0
(1 ratings)
6.0
(1 ratings)
User Testimonials
Salesforce CRM AnalyticsTableau Prep
Likelihood to Recommend
Salesforce
If the person/ department does not have any knowledge in open source tools such as R, and Python. [Salesforce Einstein Analytics (formerly Wave Analytics)] could be a good option with no coding background required. However, if they have such human resource or can acquire these people, I would recommend open source tech and suggest not to use this tool.
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Tableau
If your data sets are coming in without much stewardship then Tableau Prep can help to clean the data before you start trying to create visualizations for your end users. You will save a lot of time this way - rather than seeing problems once you are creating dashboards. If you don't have large data sets or your data is relatively simple, then Tableau Prep may not be needed.
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Pros
Salesforce
  • Interactive Dashboards, it [consists] of wide variety of charts
  • Data from different sources can be easily integrated with it
  • Security, it provides easy way to secure and share the information with the users
  • Support actions like opening hyperlink etc
  • Almost everything can be done from configuration
  • Data can easily be managed from dataflow.
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Tableau
  • Display the raw data coming in from the data warehouse
  • Point out situations that might be erroneous
  • Show the distribution of raw data figures
Read full review
Cons
Salesforce
  • Implementation takes time and resources. It is a heavy lift to implement and at first, it can take a little bit of time to understand what you are looking at. But once it's implemented it's easy to get started.
  • Without any BI expertise or resources available to your organization, the implementation of this is difficult. If you aren't used to BI tools and don't have an expert in house, the terminology can be difficult to understand at first.
  • Their support is not on hand to help you if you encounter any issues, at least not on all the plans or the basic plans. Real-time support service is an add-on, so you'll need to be patient if you require help or pay extra money.
  • More functionality for the tool is needed to compete with other heavyweights in the arena like Tableau, Qlik, and Microstrategy. Still lacks the robustness, functionality, and flexibility other competing products possess.
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Tableau
  • Use of Macros within Workflow (and more types of automation)
  • Join Editor also giving a SQL Update Query
  • More types of visuals
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Likelihood to Renew
Salesforce
No answers on this topic
Tableau
It is a valuable tool for generating and cleaning files for multiple purposes.
Read full review
Usability
Salesforce
Overall usability is absolutely worth the price. It help me to save tons of time working on raw data in Excel file. It also minimize the discrepancy in data format when there are multiple user inputting the data. Every data inputted in Salesforce is standardized, therefore it is very easy to keep track / generating performance report even though you are having more than 20 projects recorded in Salesforce Einstein Analytics.
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Tableau
It works well and is user friendly for the basics but needs more options for bring in data (using SQL queries for example) and export format options.
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Support Rating
Salesforce
I have not come across any bad experiences with the support provided. Also, I observed regular updates have been implemented without breaking the tool. But in my opinion, Now Tableau CRM has huge market challenges with tools like Power BI and its spread
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Tableau
I have not really had to reach out for any kind of customer support for Tableau Prep, so I can't really say. However, the support that Tableau has given for their other products has been great, so I would assume it would be the same here. They are also constantly adding new features and providing software updates, and that is always a plus.
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Implementation Rating
Salesforce
An implementation partner would certainly result in greater output in a more efficient amount of time. However, I have found implementation partners to be extremely expensive for the output received (at least working for a non-profit company they are frequently unaffordable). Internal implementation does help with usable output though since internal knowledge would better know the data architecture and business processes
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Tableau
Live connections to cloud services (Google Sheets for example) and cloud hosted databases (cloud hosted SIS for example) for scheduled flows are not supported
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Alternatives Considered
Salesforce
Tableau is the absolute top of the class when it comes to business intelligence, but it doesn't make sense for every business case. In our case, we needed a simple data visualization platform for our CRM platform and sales pipeline. Salesforce Analytics, while nowhere near as robust, did the job we needed it to do perfectly in a significantly more cost-effective manner.
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Tableau
Before Prep, we had to do all the data joining and connecting in a Tableau Workbook. Not only did this cause workbooks connected with live data to run frustratingly slowly, a new connection and set-up had to be established every time a new workbook as created, even if you were working with the same data. The extracts produced by Prep allow several workbooks to be working from the same data set-up without any additional work, saving time and stress.
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Return on Investment
Salesforce
  • Our bookings reports scheduled helps us to know the status of business
  • Easy to sell the related services with the customer identification
  • Leadership can easily track the business growth
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Tableau
  • Quicker data sets for online reports
  • More efficient data cleaning Ad Hoc reports
  • Costly if using data management to schedule data pull and cleaning (priced per viewer accounts not creator accounts)
Read full review
ScreenShots